Hey -- you got here!
We've been expecting you. Make yourself at home.
For more on me and my services, see the Info page and visit www.bobdevol.com.
Or e-mail Race73@aol.com. Check out my Portfolio Sampler below.
We've been expecting you. Make yourself at home.
For more on me and my services, see the Info page and visit www.bobdevol.com.
Or e-mail Race73@aol.com. Check out my Portfolio Sampler below.
Information
- Location:
- Wilton, CT, 06897-1005
- Phone:
- 203.409.3811
- Mon - Fri:
- 9:00 am - 5:30 pm
Photos
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Wall PhotosUpdated 12 hours ago
Portfolio SamplerUpdated 13 hours ago
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Copywriter-Bob Devol Communications The latest mailing in my 2009 self promotion campaign dropped last week. Take a look in the Portfolio section.
Copywriter-Bob Devol Communications Leave it to Apple to zig when everyone else is zagging. That includes their marketing/advertising.
www.msnbc.msn.com
Apple does none of the things that pundits always say you should do to succeed in the Internet economy.
Copywriter-Bob Devol Communications In the You CAN Make This Stuff Up Department: Ever wonder where Santa and Rudolph came from? (Hint: it isn't the North Pole.) Read my latest post on ADmonishments at http://bobdevol.wordpress.com/.
bobdevol.wordpress.com
Copywriters and art directors didn’t save Christmas. I needed a C.A.G.D. (Cheap Attention Getting Device) and “saved” is more dramatic than ‘helped create.”
Copywriter-Bob Devol Communications It's up! My all-new website, that is. There's a comprehensive portfolio, clients background, a list of all the stuff I do, and even the latest Tiger Woods voice mail tapes. (Okay, maybe not the last one.) Listen to me...drop everything and head over to www.BobDevol.com right freaking now.
www.BobDevol.com
Bob Devol is a freelance copywriter who applies major ad agency experience with original copywriting and concepts that get results for graphic designers, agencies and clients.
Copywriter-Bob Devol Communications Here are just a few samples of my work. To request more, contact me at Race73@aol.com.
Copywriter-Bob Devol Communications My Favorite-est TV Spot Ever (for Today): Maria Bamford now appearing in spots for Target (aka, "Tergit") stores. Once again, Target's creative team hits the bulls-eye (Get it? "Target?" "bulls-eye?") with their new holiday shopping campaign starring the slightly short circuited Ms. Bamford.
Copywriter-Bob Devol Communications In the Can't Make This Stuff Up Department: just heard a radio spot for GM's ingenious On Star on-board driver assistance system. (Which, by the way I love. Got it on my GMC truck.) If you've heard the spots, they're actual recordings of On Star emergency assistance calls and they're compelling stuff. In the spot I... just heard, On Star is helping a mother and child get assistance after an accident. Once they hear help is on the way, the little kid chimes in and says to On Star, "thank you, car!" Damn, sometimes a product speaks for itself.
Copywriter-Bob Devol Communications Crowdsourcing. Is it us against (a lot of) them? What do you think?
bobdevol.wordpress.com
Imagine advertising created without copywriters and art directors. Ads, commercials, designs, logos, even whole campaigns conjured up by hundreds of erstwhile “creatives” out there…somewhere…somehow…
Copywriter-Bob Devol Communications
It's Computer Wars II: Mac versus PC.
Microsoft has rolled out a far-reaching campaign, through Crispin Porter Bogusky, touting the PC People-inspired advantages of new Windows 7. Apple has counterattacked with a new run of "Mac and PC" spots, again from TBWA/Los Angeles, taking swipes at Windows' checkered past and... how it might affect its present. Considering that you guys are mostly MAC people, I'm guessing there's a bias here. That aside, does the new campaign for Windows 7 sway you even a little?
Copywriter-Bob Devol Communications My latest self promotion postcard is now posted in my portfolio section.
Copywriter-Bob Devol Communications Ever tried Brain Bombing? Maybe that's not what you call it, but we've all done it from time to time. More on this in my latest blog post on ADmonishments.
bobdevol.wordpress.com
We’ve all done it. We get stuck for an idea and start flipping pages in an issue of Communication Arts or a similar advertising review
Copywriter-Bob Devol Communications To me, a great logo is unmistakable. I saw this one on a license plate hundreds of feet away and it instantly registered. Of course, it helps that they've displayed it on all their ships, boats and aircraft for more than 40 years. Now that's what I call sticking to your brand.
Copywriter-Bob Devol Communications Is Vince Offer -- the sopping and chopping "Sham Wow! / Slap Chop" guy -- becoming the new king of direct TV? Frankly, I think he's kinda fun and effective. What do you think?
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