
A recommendation from someone familiar is the easiest path to effective self-promotion; there is no marketing method greater than personal word-of-mouth. In all circumstances, people are more likely to respond to a word-of-mouth recommendation from someone they know and trust...

From the point that each customer enters your business to the point that they exit, they should be presented with an environment that is safe, spotless, and relaxing. Salon and spa customers expect and demand cleanliness, and it is your responsibility to oblige them...

It’s that time of year again! The pressure is on the way! Clients are talking about it. Kids are giving you their wish lists. The stores are decorated, the music is playing, and the stress of the wonderful time of year begins. The holidays! ...

Branding your salon or spa is a central component of any business development, but do you fully understand what branding entails? Branding is the visual, emotional, and rational image allied with your business...

Have your clients increased the timeframe in between their visits? Are they alternating services when they used to frequently splurge? If the average client visits 7 times a year and now they are visiting 4 to 5 times, your sales totals will go down considerably if nothing is done about it...

Beauty industry professionals encounter a completely atypical challenge when it comes to their tax records. Since a significant portion of beauty business transactions involve cash, many professionals fail to properly report their entire income, whether intentionally or not...

Do you have the communication skills needed to effectively run your beauty business? With Yes, I Can Say No, let Colette Carson guide you through the steps of constructive industry communiqué. Learn to set limits and boundaries with demanding individuals and assert yourself as true leader....

Every salon and spa wants high rebooking rates, but many don’t know where to begin. Rebooking is the easiest way to increase your profits with the clientele you already service. ...

Managing managers can be a complex practice. Despite popular belief, managers need a coach; they cannot and will not take care of your business without proper instruction. It is important to examine how you can support your manager while he or she is supporting you...

Tribal Leadership is a must-have read for any salon or spa professional. A collaborative effort by Dave Logan, John King, and Halee Fischer-Wright, Tribal Leadership will show you how to develop your business from an I culture to a we culture through a a dynamic multi-stage framework...

I bet you hear it every day from your clients, “No I don’t need any product”, and when they come back for their next appointment and their hair has been ravaged by inferior products purchased at the drug, grocery, or big box store. If this is happening in your salon then it is time for [...]

Do you find yourself wondering where all your hard earned cash went at the end of the week? Especially in an unfavorable economy, it is necessary to cut down on spending to save both personally and professionally...

How would you like to make an additional $20,000 a year with your existing clientele? By completing add-on services for your clients, you can increase your profits by such sky-rocketing figures! A quick demi(or semi)-permanent color is your ticket to a big-time bonus...

























