Zable Fisher Public Relations

I wrote this on September 11, 2002. I’ll be doing the same thing today. How about you? I have been wondering what I should be doing today. I don’t feel much like working. Then I read an idea from a Ft. Lauderdale man, who suggested that today be a day of service. M...

Soon I’ll be launching a new online publication for Women Business Owners (WBOs). If you are a WBO, I’d love you to do the following: 1) Sign up for the new, no-cost WBO Digest now. You won’t be disappointed. Sign up for it here: www.wbodigest.com. 2) E...

Many of you have participated on my DIY P.R. teleseminars on how to get publicity for your products...

Don’t waste another cent on ineffective email marketing! Think email marketing doesn’t cost you anything? Think again. The time involved, and the potential to do damage to your relationships, makes it an expensive proposition. Ma...

Would you like to be like one business owner I know, who attributed overa million dollars in sales from one Oprah (O) Magazine free publicity placement? I’m guessing the answer is yes. And I’d like to help you do that — quickly, easily, and most importantly, inexpensively. Now ...

This past December, I got one of my clients featured in O (Oprah) Magazine’s gift guide. The client was able to attribute well over $10,000 in sales in December to that one placement. One business owner I know attributed over a million dollars in sales from an O Magazine gift guide placement. ...

Today one of my colleagues grumbled to me about one of her clients. It seems that my colleague had helped her client grow immeasurably through her P.R. efforts, and the client had won an award. Sounds good, right...

This past December, I got one of my clients featured in O (Oprah) Magazine’s gift guide. The client was able to attribute well over $10,000 in sales in December to that one placement. You probably already realize that getting publicity in top media outlets can lead to terrific sales. ...

Great offer from my friend JoAnn Hines, the Packaging Diva: How would you like 6 leading industry experts to evaluate and critique your packaging at no charge? Yes, you heard right! I’m the Packaging Diva the “go to” person in packaging. I’m ...

If I could do anything in the world for no pay, I would probably choose brainstorming. Yes, I love brainstorming. And I am always on the lookout for ways to make brainstorming more effective...

What is the value of a good idea? For those of you who have attended any of my workshops or had consultations with me, you know I think fast, and love to help others with their challenges. Since this will be a group session that I will host and others can participate in, the price is really low...

While many of us (myself included) might be intimidated by the thought of using video, I can tell you from first-hand experience that it is easy. The key is to use easy equipment (Flip Video, in my case), and to have specific uses for your business video...

Facebook is the #1 social networking site in terms of users, surpassing MySpace in April, 2008. As of November, 2008, there are more than 200 million Facebook users, more than 50% of whom are past college...