e-Strategy is the strategic online communications specialty practice of Tunheim Partners.
More than three in 10 used-car buyers (31%) found the car they ultimately purchased online, compared with 28% who found it at a dealership.
It may help to know that nearly half -- 48% -- of people who saw a brand's name on Twitter went to a search engine to look for the product, compared with 34% on any social network.
According to a Technorati survey of bloggers worldwide, most are men, ages 18 to 44, affluent and well-educated. About one-quarter work for a traditional media outlet in addition to blogging, and most still don’t make any money from their self-publishing activities.
More evidence of Twitter uptake among young people comes from the Pew Internet & American Life Project. According to a September 2009 survey, 33% of online adults ages 18 to 29 use a status update service, a significant difference from the research firm’s previous poll on the subject.
According to Nielsen data from July for the U.S., 27% of Google searchers also used Bing at least once that month, and 39% used Yahoo. Of course, the same holds true for Bing and Yahoo searchers -- a majority of them also use Google.
Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division...
More than one-half of new media users (53%) believe brands should have a presence in new media, interacting with consumers as needed or by request only, while a further 36% demand a new media presence with regular interaction.
According to September 2009 data from Experian Hitwise, almost 59% of all social network category visits were at Facebook, compared with just over 30% for second-place MySpace.
Many companies (39%) are not satisfied with their conversion rates. They reported A/B testing as the most valuable way to improve conversion, with more than one-half of companies saying it was highly valuable and another 42% saying it was quite valuable.
The No. 1 metric of success for the marketing and sales managers polled was the number of new customers acquired. Lead generation and increased sales were also tracked by more than two-thirds of respondents.
According to research by ad network Chitika, social sites Facebook and Digg are more likely to send returning traffic your way than search engines such as Yahoo!, Google and Bing.
The Wire is an online application that will harness WCCO TV viewers’ (and non-viewers) conversations around the news while encouraging collaborative journalism.
Digitalsmiths found that more than 70% of US Internet users surveyed had watched online video in the past week, and more than one-half had watched online TV programs.
Though members of Generation Y spend considerable time on social networks such as Facebook and MySpace, they are far more willing to give up these social networks for a week than texting or email, according to (pdf) a study by the Participatory Marketing Network (PMN)
A survey conducted by Harris Interactive for 1020 Placecast found that 42% of 18-to-34-year-olds and 33% of 35-to-44-year-olds are at least somewhat interested in receiving opt-in mobile alerts from their favorite places.
