e-Strategy is the strategic online communications specialty practice of Tunheim Partners.
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- Coupons Boost E-Mail Open Rate - eMarketer 8:16am Nov 19
- Deep Brand Engagement Creates Customers - eMarketer 12:14pm Nov 18
- Newspapers Hold Out Hope for Paid Models - eMarketer 12:10pm Nov 18
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There is a pronounced difference between open rates for e-mails that include a coupon offer and those that do not. Open rates of around 24% to 25% for coupon e-mails dropped to just 16% to 18% for noncoupon campaigns, according to Experian.
The power of online brand interaction is not to be denied: A solid majority of connected consumers have had their opinion of a brand swayed, either positively or negatively, by an online experience...
Nearly 60% of member publishers polled by the API were considering charging for content that was currently free, and one-quarter expected to have a paid strategy in place within six months.
A majority of Internet users over the age of 65 used e-mail, shopped online, researched health information and news, and banked on the Web. In fact, seniors were more likely than any other age group to conduct e-commerce activities.
Networks Try to Hold, Build Audiences With Facebook and Twitter
E-tailers know online consumers demand a top-notch shopping experience, and that difficulties navigating e-commerce Websites can lose them sales. Internet Retailer and Vovici Corp...
eMarketer predicts the number of mobile users accessing social networks from their mobile devices will reach 607.5 million worldwide by 2013, representing 43% of global mobile Internet users...
A major reason is commercial. At a time when other categories of advertising dollars are shrinking, video ads are booming...
A major reason is commercial. At a time when other categories of advertising dollars are shrinking, video ads are booming...
eMarketer predicts that by 2013, nearly 50% of mobile phone users will access the mobile Internet at least monthly. Along with rising smartphone shipments and increases in spending on mobile data plans, this will create a growing mobile content market.
When you think about the perceptions of your organization, consider how they're created. Start with your company's website, then move on to social media.
Almost two-thirds of US Internet users would take up mobile health services today if they were available...
More than three in 10 used-car buyers (31%) found the car they ultimately purchased online, compared with 28% who found it at a dealership.
It may help to know that nearly half -- 48% -- of people who saw a brand's name on Twitter went to a search engine to look for the product, compared with 34% on any social network.
According to a Technorati survey of bloggers worldwide, most are men, ages 18 to 44, affluent and well-educated. About one-quarter work for a traditional media outlet in addition to blogging, and most still don’t make any money from their self-publishing activities.
