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Johann Underwald was a Swiss math whiz. When I say “whiz” I mean he was smart. Very smart.Some called him “the next Albert Einstein.” And then one day, in October 1999, Underwald and friends decided to go bungee jumping.Big deal, right? After ...
Click play and then pause to “buffer” and then go get some eggnog. It’s a big video file and might take five or ten minutes to load up, depending on the speed of your home network. To watch full-screen, just double-click the video image… ©2009 "Learn to Sell or Else...". All Rights Reserved..
Tennessee Williams wrote from sunrise until noon, had lunch (washed down with lots of bourbon), and then edited all afternoon. Meanwhile, novelistWalker Percy did his writing in bed. Toni Morrison does hers sitting on the sofa, in longhand, and while wearing a robe.E.B...
Get a kitchen timer and put it on your desk. Set it for 33 minutes.Now start writing. Write anything. Just fill the page. If you can’t write, then sit there and stare until you start sweating blood. ...
There is no “Creativity Quotient” (C.Q.) test that measures how creative you are. But the same Scientific American research found that creative people often have similar character traits. Do any of these apply to you? Ideational Fluency – Someone gives you a word. The ...
I’m sure, by now, you’ve heard that there are “right-brained” and “left-brained” people. The idea is that “left-brained” people are the type you’d expect to find at, say, your accounting firm’s Christmas party. “Right-brained” pe...
I shaved this morning thinking about “commodity hell.” That’s when a market for a product is so crowded, every product is virtually the same. Inte...
I’ve gotten a few copy critiques in my day. I’ve given a few, too. And I’ve discovered there’s one essential element to making them effective: “ego butter.”Let me back up a bit, so I can explain by way of example. Some years...
Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana,three key components seemed to have the biggest influence on how creatively productive you’ll be.What are those components? ...
My old friend Michael Masterson ran a fascinating piece of info, which he had picked up from a book by writer Tom Bay, about Harvard Business School Grads and their financial success — or lack of it. ...
The better you get at writing good copy, the more clients will want access to your time. In the beginning, you’ll want to give it to them. But as time goes by, you won’t be able to. Yo...
You hear a lot about something called “writer’s block.” Then there’s that thing we all used to get when most writing was done with a pencil, called “writer’s cramp.” This, not to be confused with “writer’s camp,” when a gaggle of would-be-novelists disappear into the Maine woods to drink wine and a...
“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my copywriting mentors used to say, money isn’t just about affording a better life, taking care of your family, or safeguarding your retirement.It’s also a way to ‘keep score.’ Is that a sad testament t...
Every one of your customers is an untrustworthy, fraudulent, false-hearted, cheating, calculating, double-dealing… (deep breath)… crafty, duplicitous, disingenuous, untruthful, scheming… stinker.Well maybe not a stinker. But liars they are.How so? Such...
Claude Hopkins looks like a crotchedty chemist. Or a vacuum cleaner salesman. At least, he does in most of the pictures you’ll find of him online. ...
