a commitment to offer to outdoor enthusiasts what “old” wool and new synthetics can not—true comfort, ultimate performance features, and understated, appealing style

Let’s talk about that silky-soft, all-natural revelation of a fiber. That constantly renewable, head-spinningly versatile and altogether unmatched material. It’s more then just the best thing clothes could ever be made of: it’s the temperature-regulating, anti-microbial masterwork of nature.

Now, we’re talking about a material that’s been around practically since people stopped living in trees, so you’d think it wouldn’t have much new to offer. But you’d be wrong, my friend. Because if we know one thing about wool, it’s that wool is always offering more. How do we know? Well, let’s just say that wool is what we do.

With finer weaves, with improved designs, by pairing it off with complementary fibers, we’re constantly pushing wool further. And it’s constantly doing more.

We’ve been redefining wool for years. But like wool, we’re really just getting started.

merino wool outdoor clothing and cycling apparel