innerActive - rich media advertising solutions

innerActive Partners with Utarget.FOX for Mobile Ad Sales

innerActive Smart Media, a global provider of innovative, ad-funded, entertainment channels, has formed a new partnership with Utarget.FOX, the global ad network, to sell the in-games inventory on innerActive's channels. Utarget.Fox is the UK's leading Premium Vi...deo Advertising Network and part of the Fox International Channels. Utarget.FOX specializes in rich, high-impact formats, such as online video and subsites.

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Mobile Ads Starting To Leave An Impression On Consumers

More ads will be coming soon to a cellphone near you. That's the prevailing opinion at this year's CTIA Wireless trade show. Companies are better at taking advantage of the personal nature of the handset to provide customized ads. Consumers, meanwhile, appear more ...tolerant to ads than previously thought. And further acceptance could ultimately lead to the rise of ad-supported services and a shift in business models.

http://money.cnn.com/news/newsfeeds/articles/djf500/200804021254DOWJONESDJONLINE000783_FORTUNE5.htmRead More

Potential and pitfalls seen from mobile phone ads

Advertising on mobile phones has huge potential to connect brands with consumers at any time of the day and within a specific location but it must be creative, relevant and non intrusive, industry experts believe.

According to research from Ipsos Mori commissioned by T-Mo...bile, over a third of 16 to 34 year-olds who own a mobile phone are happy to receive mobile advertising in return for free content such as music, games or video.

http://www.reuters.com/article/technologyNews/idUSL0227423420080402?sp=trueRead More

Guaranteed impressions where you least expect them

Advertising in mobile games is also growing up fast. Ad-supported downloadable mobile games are becoming more sophisticated as handsets advance. eBay, for example, was featured in a soccer game developed by Israel-based innerActive Smart Media, which works with telecom ...operators and online sites to distribute its games. "Games are becoming more complex while (phone) screens are getting bigger, the memory better and games work faster," says Ziv Elul, co-CEO of innerActive.

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NeuStar Showcases innerActive's Personalised and Contextual Mobile Advertising Solution in its Mobile IM Application

NeuStar, Inc. today announced that it will be showcasing personalised and contextual mobile advertising embedded in its Instant Messaging (IM) solution. NeuStar's demonstration at GSMA Mobile World Congre...ss 2008 shows innerActive Smart Media's ad-funded mobile entertainment channel embedded inside NeuStar's leading mobile IM application as part of its Interaction Framework (iFTM).

http://money.cnn.com/news/newsfeeds/articles/prnewswire/NEF02408022008-1.htmRead More

innerActive and Jamster's Successful UK Trial of Mobile In-Game Advertising Service Generates 39% Average CTR

innerActive Smart Media, a global provider of innovative, ad-funded entertainment channels, believes that its successful UK trial of a mobile in-game advertising service with digital entertainment partner Jamste...r, establishes a new benchmark for the ad-funded mobile entertainment industry. Data from the six-week trial - which exposed UK mobile users to contextual, dynamically embedded advertising and promotions from brands such as Adidas, Domino's Pizza and Calvin Klein in exchange for free games -- shows a very high Click-Through-Rate (CTR) of 39 per cent.

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innerActive to reveal its successful UK trial results with Jamster at GSMA 2008

innerActive Smart Media will reveal the successful UK trial results of a mobile in-game advertising service with digital entertainment partner Jamster, and will showcase its groundbreaking new ad-funded product for Instant Messaging (IM) and... presence systems, at the Mobile World Congress 2008, Hall 4 level 1 IMA Pavilion, 11-14 February 2008 in Barcelona, Spain.

http://inneractivesmartmedia.blogspot.com/2008/02/inneractive-to-reveal-its-successful-uk.htmlRead More