Photos
1 albumSee All
innerActive@WM
No one has added fan photos.
Events
2 past eventsSee All
- GSMA World Mobile Congress 2008
Fira - Hall 4 level 1 IMA Pavilion
Monday, February 11 at 8:00pm - Mobile Game Forum 2008
Sofitel St. James
Wednesday, January 23 at 9:00am
innerActive - rich media advertising solutions
C4M has partnered with InnerActive for the launch of Playtomo
French mobile games firm C4M is about to launch Playtomo, a free ad-supported mobile games service that's tied into web social networks.
C4M has partnered with mobile advertising firm InnerActive for the launch of Playtomo.
http://www.pocketgamer.biz/r/PG.Biz/Play
October 13, 2008 at 6:54am · Report
Worldwide mobile advertising market alone will be worth over $12 billion by 2011 as telecom carriers around the world are turning their attention to advertising as a potential source of revenue, according to a new forecast by Gartner.The Gartner report conclude that telecom operators will need to...
innerActive - rich media advertising solutions
innerActive Partners with Utarget.FOX for Mobile Ad Sales
innerActive Smart Media, a global provider of innovative, ad-funded, entertainment channels, has formed a new partnership with Utarget.FOX, the global ad network, to sell the in-games inventory on innerActive's channels. Utarget.Fox is the UK's leading Premium Video Advertising Network and part of the Fox International Channels. Utarget.FOX specializes in rich, high-impact formats, such as online video and subsites.
http://www.prweb.com/releases/mobile/adv
July 19, 2008 at 12:52am · Report
Offer Yehudai, Co-CEO and Co-Founder of innerActive Smart Media, will participate in a panel discussion entitled, “Ads & Content Infrastructure – Barriers & Accelerators” at IMA Mobile Advertising conference...
Ad-funded mobile entertainment (AFME), with mobile games and video in particular, is set to generate substantial revenues of $290 million (£145m) by 2012, according to a report by the Mobile Entertainment Forum (MEF)...
innerActive - rich media advertising solutions
innerActive Co-CEO to participate in panel discussion at IMA Mobile Advertising conference
Offer Yehudai, Co-CEO and Co-Founder of innerActive Smart Media, will participate in a panel discussion entitled, “Ads & Content Infrastructure – Barriers & Accelerators” at IMA Mobile Advertising conference.
http://inneractivesmartmedia.blogspot.co
June 28, 2008 at 8:12am · Report
innerActive - rich media advertising solutions
Chat with Offer Yehudai Mobile Advertising Company Inner-Active
Bena Roberts from GoMo News chat with Offer Yehudai, the Co-Founder and Co-CEO of Inner-Active, about the new trends in the mobile advertising market.
http://www.gomonews.com/chat-with-offer-
June 23, 2008 at 10:28pm · Report
innerActive - rich media advertising solutions
Buongiorno goes free with Inneractive
InnerActive is teaming with Buongiorno to offer free ad-supported games, IM and video. The deal is InnerActive's first commercial launch with an off-deck portal. The firm will work Buongiorno Marketing Services unit to offer the content to members of its HotSMS.com club.
http://www.mobile-ent.biz/news/30680/Buo
June 10, 2008 at 9:55am · Report
innerActive - rich media advertising solutions
Mobile Ads Starting To Leave An Impression On Consumers
More ads will be coming soon to a cellphone near you. That's the prevailing opinion at this year's CTIA Wireless trade show. Companies are better at taking advantage of the personal nature of the handset to provide customized ads. Consumers, meanwhile, appear more tolerant to ads than previously thought. And further acceptance could ultimately lead to the rise of ad-supported services and a shift in business models.
http://money.cnn.com/news/newsfeeds/arti
April 4, 2008 at 4:09am · Report
innerActive - rich media advertising solutions
Potential and pitfalls seen from mobile phone ads
Advertising on mobile phones has huge potential to connect brands with consumers at any time of the day and within a specific location but it must be creative, relevant and non intrusive, industry experts believe.
According to research from Ipsos Mori commissioned by T-Mobile, over a third of 16 to 34 year-olds who own a mobile phone are happy to receive mobile advertising in return for free content such as music, games or video.
http://www.reuters.com/article/technolog
April 4, 2008 at 4:00am · Report
innerActive - rich media advertising solutions
Guaranteed impressions where you least expect them
Advertising in mobile games is also growing up fast. Ad-supported downloadable mobile games are becoming more sophisticated as handsets advance. eBay, for example, was featured in a soccer game developed by Israel-based innerActive Smart Media, which works with telecom operators and online sites to distribute its games. "Games are becoming more complex while (phone) screens are getting bigger, the memory better and games work faster," says Ziv Elul, co-CEO of innerActive.
http://www.imediaconnection.com/content/
February 29, 2008 at 12:05am · Report
innerActive - rich media advertising solutions
NeuStar Showcases innerActive's Personalised and Contextual Mobile Advertising Solution in its Mobile IM Application
NeuStar, Inc. today announced that it will be showcasing personalised and contextual mobile advertising embedded in its Instant Messaging (IM) solution. NeuStar's demonstration at GSMA Mobile World Congress 2008 shows innerActive Smart Media's ad-funded mobile entertainment channel embedded inside NeuStar's leading mobile IM application as part of its Interaction Framework (iFTM).
http://money.cnn.com/news/newsfeeds/arti
February 8, 2008 at 8:31am · Report
innerActive - rich media advertising solutions
innerActive and Jamster's Successful UK Trial of Mobile In-Game Advertising Service Generates 39% Average CTR
innerActive Smart Media, a global provider of innovative, ad-funded entertainment channels, believes that its successful UK trial of a mobile in-game advertising service with digital entertainment partner Jamster, establishes a new benchmark for the ad-funded mobile entertainment industry. Data from the six-week trial - which exposed UK mobile users to contextual, dynamically embedded advertising and promotions from brands such as Adidas, Domino's Pizza and Calvin Klein in exchange for free games -- shows a very high Click-Through-Rate (CTR) of 39 per cent.
http://www.prweb.com/releases/mobile/adv
February 8, 2008 at 8:15am · Report
innerActive - rich media advertising solutions
innerActive to reveal its successful UK trial results with Jamster at GSMA 2008
innerActive Smart Media will reveal the successful UK trial results of a mobile in-game advertising service with digital entertainment partner Jamster, and will showcase its groundbreaking new ad-funded product for Instant Messaging (IM) and presence systems, at the Mobile World Congress 2008, Hall 4 level 1 IMA Pavilion, 11-14 February 2008 in Barcelona, Spain.
http://inneractivesmartmedia.blogspot.co
February 4, 2008 at 11:32pm · Report
innerActive at GSMA World Mobile Congress, Hall 4 level 1 IMA Pavilion Come and meet innerActive, to find out more about the unique advertising tool that has led to unprecede...
Host:innerActive - rich media advertising solutions
Time:8:00PM Monday, February 11th
Location:Fira - Hall 4 level 1 IMA Pavilion
January 31, 2008 at 8:36am
innerActive - rich media advertising solutions
Ad-supported games can make good money
According to a panel at the Mobile Games Forum, the future of ad-supported mobile games could have a bright future, if there's enough industry support. And innerActive co-CEO and co-founder Ziv Elul stated that there was good money to be made from such games. "What we've seen so far is that the numbers are very high. We saw ten times the people play the same games – from one month before when it was on the operator deck.
http://www.mobileindustry.biz/article.ph
January 27, 2008 at 8:40am · Report
innerActive - rich media advertising solutions
innerActive migrates tech to IM
Crickey. Another day and another company claiming it's got the best ad serving technology for the mobile sector. Fortunately, innerActive's demo was very impressive.
What the company's two founders Offer Yehudai and co-CEO, Ziv Elul, were itching to tell me is that they've broken out of just offering in-game ad serving.
Their technology has been ported over to another field – IM [Instant Messaging]. We're going to have to wait for MWC in Barcelona for the provider's name. But a Redmond or Newbury based company is probably in the frame.
http://www.gomonews.com/pushing_the_barr
January 23, 2008 at 8:48am · Report
innerActive - rich media advertising solutions
Ziv Elul to participate in panel discussion on ad-supported mobile games at MGF 2008
Ziv Elul, Co-CEO and Co-Founder of innerActive Smart Media, will participate in a panel discussion entitled, “Ad-supported mobile games: big revenue potential or just another fad?” at MGF 2008, the leading European mobile games event.
http://inneractivesmartmedia.blogspot.co
January 17, 2008 at 9:22am · Report
European Mobile Games Event
MGF is now firmly established as the leading Mobile Games event in Europe. With the industry attracting new interest and creativity and a whole new generation of technology be...
Host:innerActive - rich media advertising solutions
Time:9:00AM Wednesday, January 23rd
Location:Sofitel St. James
January 17, 2008 at 9:08am
innerActive - rich media advertising solutions