innerActive - rich media advertising solutions
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August 28

innerActive - rich media advertising solutions imported a note.

4:41am
Mobile advertising market will be worth over $12 billion by 2011
Worldwide mobile advertising market alone will be worth over $12 billion by 2011 as telecom carriers around the world are turning their attention to advertising as a potential source of revenue, according to a new forecast by Gartner.The Gartner report conclude that telecom operators will need to...
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July 19

innerActive - rich media advertising solutions wrote on its own wall.

12:52am
June 28

innerActive - rich media advertising solutions imported 2 notes.

9:24am
Displaying 5 of 13 wall posts.
innerActive - rich media advertising solutions wrote at 12:52am on July 19th, 2008
innerActive Partners with Utarget.FOX for Mobile Ad Sales

innerActive Smart Media, a global provider of innovative, ad-funded, entertainment channels, has formed a new partnership with Utarget.FOX, the global ad network, to sell the in-games inventory on innerActive's channels. Utarget.Fox is the UK's leading Premium Video Advertising Network and part of the Fox International Channels. Utarget.FOX specializes in rich, high-impact formats, such as online video and subsites.

http://www.prweb.com/releases/mobile/advertising/prweb1122064.htm
innerActive - rich media advertising solutions wrote at 8:12am on June 28th, 2008
innerActive Co-CEO to participate in panel discussion at IMA Mobile Advertising conference

Offer Yehudai, Co-CEO and Co-Founder of innerActive Smart Media, will participate in a panel discussion entitled, “Ads & Content Infrastructure – Barriers & Accelerators” at IMA Mobile Advertising conference.

http://inneractivesmartmedia.blogspot.com/2008/06/inneractive-co-ceo-to-participate-in.html
innerActive - rich media advertising solutions wrote at 10:28pm on June 23rd, 2008
Chat with Offer Yehudai Mobile Advertising Company Inner-Active

Bena Roberts from GoMo News chat with Offer Yehudai, the Co-Founder and Co-CEO of Inner-Active, about the new trends in the mobile advertising market.

http://www.gomonews.com/chat-with-offer-yehundai-mobile-advertising-company-inner-active/
innerActive - rich media advertising solutions wrote at 9:55am on June 10th, 2008
Buongiorno goes free with Inneractive

InnerActive is teaming with Buongiorno to offer free ad-supported games, IM and video. The deal is InnerActive's first commercial launch with an off-deck portal. The firm will work Buongiorno Marketing Services unit to offer the content to members of its HotSMS.com club.

http://www.mobile-ent.biz/news/30680/Buongiorno-goes-free-with-Inneractive
innerActive - rich media advertising solutions wrote at 4:09am on April 4th, 2008
Mobile Ads Starting To Leave An Impression On Consumers

More ads will be coming soon to a cellphone near you. That's the prevailing opinion at this year's CTIA Wireless trade show. Companies are better at taking advantage of the personal nature of the handset to provide customized ads. Consumers, meanwhile, appear more tolerant to ads than previously thought. And further acceptance could ultimately lead to the rise of ad-supported services and a shift in business models.

http://money.cnn.com/news/newsfeeds/articles/djf500/200804021254DOWJONESDJONLINE000783_FORTUNE5.htm

The future of ad-supported mobile games?

1 post by 1 person. Updated on Jan 19, 2008 at 1:58 AM.

Information

Website:
http://www.inner-active.com
Company Overview:
innerActive has created a world where content is free for everyone. A leading provider of rich media advertising solutions, creating ad-funded entertainment channels. Offering a complete solution for content and advertising, with contextual, dynamic adverts, embedded in the mobile content – be it Games, Video, Instant Messaging or other WAP applications.
Mission:
innerActive is ideally placed to support and drive the growth of virtual communities by enabling viral, content sharing at no cost to the user whilst providing detailed information to the operators, off-deck portals, advertisers and content providers on the user profiles, behaviors, preferences and inter-relationships of the group members.

The products and services offered by innerActive are designed to capture the projected growth in the mobile advertising market. It is estimated that advertisers will spend in excess of $14.4 billion on mobile media, by 2011.
Products:
innerActive has developed a flexible range of products and services, tailored to meet specific needs. innerActive's solution is designed to simply interact with existing systems without the need for complex technical integration work with the mobile operators.

innerActive is able to:

• embed adverts in rich media content

• provide a high quality content catalogue, with the ability to embed advertising

• manage a complete end to end service, including providing the high quality content catalogue, with advertisers for the inventory and dynamic, embedded adverts within the content

Using innerActive's unique self learning mechanism the company is able to provide off-deck portals, operators and advertisers with campaign information at a level of detail that has never been achieved before. This has been hugely beneficial in understanding the success of campaigns and the returns from promotions.