We managed to become market leader in Germany for the market of customized posters. The business model is based on an innovative product, our poster designer ( www.myprinting.de/designer - patent is pending). The competitive advantage of having an innovative product is reinforced by using a distribution channel no other competitor has been using before.
The designer offers our clients the possibility to use their photos and create a customized poster without having to download software or the need to understand complicated tools. It is really easy to use: with the designer customers can create a customized product without having to think about its customization.
Besides that we are the first company using social communities as a distribution channel for posters. By doing so, we create a twofold advantage: for communities offering this service and their users. Once the designer is implemented in a community, which is a matter of couple of hours for the community, the user can utilize the photos he already uploaded in his profile to create his poster. No up- or download is needed at any time of the process. In this way the designer offers a high degree of usability. Moreover this form of integration offers communities a way to monetize user pictures. Those pictures make a lot of investment in IT infrastructure necessary and hence represent a cost factor for the communities. A co-operation with myprinting offers the possibility to cover part of those expenses or even create a profit.
Compared to concepts that either create revenues for social communities, like banner advertisement, but do not represent a value for the user, or models that increase the attractiveness of a community for a user, but do not create revenue streams for the community myprinting offers a unique concept of a product meeting the demands of customers, and at the same time creating revenues for social communities.
(read less)We managed to become market leader in Germany for the market of customized posters. The business model is based on an innovative product, our poster designer ( www.myprinting.de/designer - patent is pending). The competitive advantage of having an innovative product is reinforced by using a distribution channel no other competitor has been using before.
The designer offers our clients the possibility to use their photos and create a customized poster without having to download software or the...
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