Stanford Persuasive Technology Lab

How are you persuading people through video? Learn more by joining the new Stanford Class “Persuasive Online Video: Methods and Metrics for Changing Behaviors” this Spring. As the course develops, I'll share updates and any findings. To get things started, how about we discuss Thru-You. A...

The Stanford iPhone class released some great apps and finally got a little love from TechCrunch. One app I have been using frequently is HaveASec...

Barack Obama's Facebook Page has unprecedented activity for a leader and will continue to serve as a growing social media monument. Just think about it for a second... will your actions online persist alongside Obama for generations to come...

How would you respond to a handwritten or mass mailed letter asking you to vote in 2004? At least initially, you might assume the handwritten letter was more sincere and open it because it was not simply sent through computer spam...

WARNING PG-13: Possibly inappropriate for young viewers Pay attention to the following steps and watch how to text your way to love: 1. The first text

Loic Le Meur (Founder, Seesmic) showed an interesting example of a video conversation thread challenging people to improve their diet and lose weight at the MIT/Stanford Venture Lab (VLAB) event last night. Social software challenge to lose weight, join us...

Sometimes we all need a reality check after hours and hours in front of our screens developing and engaging in the Web 2.0 space. With natural disasters affecting millions of people across the world I thought I should look into the role of social media during Hurricane Gustav...

Brian McConnell writes a good article about how well the Obama folks are using mobile phones for the campaign. http://gigaom.com/2008/08/24/what-obamas-text-message-campaign-reveals/ --BJ Fogg

Network Solution uses a clever technique to trick the user into adding a $12 service to an order. See the image below that shows the steps in their check-out flow. No doubt this has made the company lots of money --BJ Fogg

The Stanford Magazine published a good summary of social networking. This article includes a Stanford angle, of course. http://www.stanfordalumni.org/news/magazine/2008/julaug/features/networking.html

We're evaluating more cover designs for the "Texting 4 Health" book our lab is creating. Go here to see more samples and vote: http://bjfogg.com/cover.html thanks,

You'll find five iPhone apps for health at this web page: http://www.thehealthcareblog.com/the_health_care_blog/2008/07/5-great-health.html Another list of health apps is here: ...

Facebook uses a number of persuasive strategies to make you update your status with a new message. If your status message becomes stale after a week or you manually clear it, a security alarm goes off telling Facebook engineers to act quickly and convince you to update (surveillance)...

Building on the course I taught at Stanford during spring 2008, my colleagues and I are creating a book likely called "The Psychology of Facebook." This edited volume will include about 25 chapters by different authors...