Stanford Persuasive Technology Lab
The Stanford Persuasive Technology Lab creates insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.
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Founded:
1998
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Persuasive Tech Lab FamilyCreated on February 16, 2008 at 5:25pm
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Stanford Persuasive Technology Lab

 
Stanford Persuasive Technology Lab

Stanford Persuasive Technology Lab Teaching Stanford Persuasive Video Class today! http://bit.ly/stanfordpersuasivevideo

Stanford Persuasive Technology Lab
How are you persuading people through video? Learn more by joining the new Stanford Class “Persuasive Online Video: Methods and Metrics for Changing Behaviors” this Spring. As the course develops, I'll share updates and any findings. To get things started, how about we discuss Thru-You. A...
Stanford Persuasive Technology Lab
The Stanford iPhone class released some great apps and finally got a little love from TechCrunch. One app I have been using frequently is HaveASec...
Stanford Persuasive Technology Lab
Barack Obama's Facebook Page has unprecedented activity for a leader and will continue to serve as a growing social media monument. Just think about it for a second... will your actions online persist alongside Obama for generations to come...
Stanford Persuasive Technology Lab
How would you respond to a handwritten or mass mailed letter asking you to vote in 2004? At least initially, you might assume the handwritten letter was more sincere and open it because it was not simply sent through computer spam...
Stanford Persuasive Technology Lab
WARNING PG-13: Possibly inappropriate for young viewers Pay attention to the following steps and watch how to text your way to love: 1. The first text
Stanford Persuasive Technology Lab
Loic Le Meur (Founder, Seesmic) showed an interesting example of a video conversation thread challenging people to improve their diet and lose weight at the MIT/Stanford Venture Lab (VLAB) event last night. Social software challenge to lose weight, join us...
Stanford Persuasive Technology Lab
Sometimes we all need a reality check after hours and hours in front of our screens developing and engaging in the Web 2.0 space. With natural disasters affecting millions of people across the world I thought I should look into the role of social media during Hurricane Gustav...
Stanford Persuasive Technology Lab
Brian McConnell writes a good article about how well the Obama folks are using mobile phones for the campaign. http://gigaom.com/2008/08/24/what-obamas-text-message-campaign-reveals/ --BJ Fogg
Stanford Persuasive Technology Lab
Network Solution uses a clever technique to trick the user into adding a $12 service to an order. See the image below that shows the steps in their check-out flow. No doubt this has made the company lots of money --BJ Fogg
Stanford Persuasive Technology Lab
The Stanford Magazine published a good summary of social networking. This article includes a Stanford angle, of course. http://www.stanfordalumni.org/news/magazine/2008/julaug/features/networking.html
Stanford Persuasive Technology Lab
We're evaluating more cover designs for the "Texting 4 Health" book our lab is creating. Go here to see more samples and vote: http://bjfogg.com/cover.html thanks,
Stanford Persuasive Technology Lab
You'll find five iPhone apps for health at this web page: http://www.thehealthcareblog.com/the_health_care_blog/2008/07/5-great-health.html Another list of health apps is here: ...
Stanford Persuasive Technology Lab
Facebook uses a number of persuasive strategies to make you update your status with a new message. If your status message becomes stale after a week or you manually clear it, a security alarm goes off telling Facebook engineers to act quickly and convince you to update (surveillance)...
Stanford Persuasive Technology Lab
Building on the course I taught at Stanford during spring 2008, my colleagues and I are creating a book likely called "The Psychology of Facebook." This edited volume will include about 25 chapters by different authors...