I bought a pair of Dockers shoes yesterday and this was the logo on the outside of the box. It made me want to type proStyle.shoes into my address bar and see what comes up (I did, nothing happened, boo!). I was thinking maybe Dockers was being proactive for when ICANN opens up custom TLDs, but unless there are looking to really shift gears they wouldn't get .shoes. So maybe this is a NotURL?