Belinda Moss is a top make-up artist based out of NYC who has helped many A-list celebrities put their best faces forward, including Scarlett Johansson, Eva Longoria, Giselle Bundchen, Beyoncé, and Goldie Hawn, to name just a few. Belinda is widely recognized for her ability to bring out the natural beauty of her clients, as well as her knowledge of the latest trends, including what’s hot in lips.

She has helped create many of the runway looks at New York Fashion Week, and currently serves as a key make-up artist for many top entertainment award shows and sporting events, including Fashion Rocks, the Video Music Awards, the Tony Awards, Rip the Runway, the Tribeca Film Festival, America’s Next Dance Crew, the Hip Hop Awards, the Oscars, the Grammys, the Woodie Awards and the U.S. Open.

Belinda has been a big fan of Softlips, handing it out to all of her clients, guys included. She loves the sheer, light texture and lip conditioning benefits, and recommends it as a great base under lipstick to keep lips soft and subtle, or over it to add a bit of sheer SPF protection!