
Pixel/Point Press UPDATED: This class is being postponed by one week to avoid conflict with the Hanukkah school break. Thanks to those of you who said we were crazy for starting a class during the break - we're happy to listen and adjust!
Make the most of your presence on the Web
Location:JBS Business Class, Talpiot, Jerusalem
Time:9:00AM Wednesday, December 23rd

It’s been awhile since our last Social Media 1-2-3 post. For that, I apologize. We’ve been crazy busy here at P3. December is a jam-packed speaking, moderating and attending circuit for us. For me, being out of the office and away from the organized nature of my desk aren’t cond...
link:Full Article...

I had the pleasure of presenting at Nefesh B’Nefesh on Tuesday afternoon to a wonderful group of immigrants to Israel – some who came very recently and others who have been here much longer than I have.My presentation provided ideas and strategy for using web-based tools to compliment...
link:Full Article...

Our next two sessions of social media marketing classes are beginning in mid-December. This time, we’ll be teaching in Jerusalem and Herzliya. Please see our Classes page for more information about the courses and to read reviews from past attendees. Hope to see you there! Share:
link:Full Article...

Pixel/Point Press
This class meets for three weeks, three hours each session, beginning on Dec. 15.
Want to make the most of your presence on the Web? Have a small business but need help finding clients? Join us to learn more about using the social media tools available today to market yourself or your business.
Registration is first come..., first served and must be paid in advance. Class size is limited. For more information or to register, please contact us at classes@pixelpointpress.com.
Details:
• Classes are taught in English
• You do not need a laptop to attend
• You will receive a cheshbonit mas
Cost:
• NIS 350 +VAT for all three sessions
Schedule:
• HERZLIYA: Dec. 15, 22, 29 from 9 a.m. to 12 p.m.
Class outline:
Session 1: An Introduction to Social Media
• Blogging and strategy
• Social networks – the difference between networking and marketing
• Tips and tricks to get started quickly and effectively
• What not to do - common mistakes and how to avoid them
Session 2: Building Your Social Media Strategy
• Evaluating your resources
• Promotion through RSS/Social bookmarking
• Introduction to SEO - Crafting effective headlines and tags, using XML sitemaps
• Facebook groups and fan pages, LinkedIn user groups and Twitter lists
Session 3: Social Media Management
• Listening systems – the other part of the equation
• Spending your resources wisely
• ROI – tracking the impact of your campaign
• Protecting your brand identity online
• What's next? Staying ahead of the curve
• What to do when that's not enough to beat your competition
About the presenter: Kelli Brown is a web developer and graphic designer with 10 years of experience in web design, search engine optimization and web marketing. She has taught hundreds of social media students across Israel. Her successes in social media over the last five years began with blogging and continue with the latest tools – including Facebook, LinkedIn and Twitter. Her company, Pixel/Point Press, provides social media marketing solutions for companies, non-profits and individuals.
Make the most of your presence on the Web
Time:9:00AM Tuesday, December 15th
Location:HaNadiv 71, Herzliya

Pixel/Point Press
UPDATED: Due to the Hanukkah break, this class is being postponed by one week - and thanks to everyone who contacted us and told us we were crazy to start a class when the kids were on break. We hear you - and we're happy to adjust.
This class meets for three weeks, three hours each week, beginning on Dec. 23.
Want to ma...ke the most of your presence on the Web? Have a small business but need help finding clients? Join us to learn more about using the social media tools available today to market yourself or your business.
Registration is first come, first served and must be paid in advance. Class size is limited. For more information or to register, please contact us at classes@pixelpointpress.com.
Details:
• Classes are taught in English
• You do not need a laptop to attend
• You will receive a cheshbonit mas
Cost:
• NIS 350 +VAT for all three sessions
Schedule:
• JERUSALEM (Talpiot): Dec. 16, 23, 30 from 9 a.m. to 12 p.m.
Class outline:
Session 1: An Introduction to Social Media
• Blogging and strategy
• Social networks – the difference between networking and marketing
• Tips and tricks to get started quickly and effectively
• What not to do - common mistakes and how to avoid them
Session 2: Building Your Social Media Strategy
• Evaluating your resources
• Promotion through RSS/Social bookmarking
• Introduction to SEO - Crafting effective headlines and tags, using XML sitemaps
• Facebook groups and fan pages, LinkedIn user groups and Twitter lists
Session 3: Social Media Management
• Listening systems – the other part of the equation
• Spending your resources wisely
• ROI – tracking the impact of your campaign
• Protecting your brand identity online
• What's next? Staying ahead of the curve
• What to do when that's not enough to beat your competition
About the presenter: Kelli Brown is a web developer and graphic designer with 10 years of experience in web design, search engine optimization and web marketing. She has taught hundreds of social media students across Israel. Her successes in social media over the last five years began with blogging and continue with the latest tools – including Facebook, LinkedIn and Twitter. Her company, Pixel/Point Press, provides social media marketing solutions for companies, non-profits and individuals.
Make the most of your presence on the Web
Time:9:00AM Wednesday, December 23rd
Location:JBS Business Class, Talpiot, Jerusalem

This week’s question is a common one we’ve come across when clients begin using multiple outlets for their content.I’m using Twitter, LinkedIn and Facebook (fan page, group and my personal account) to promote our site and the content we post on our blog. We also use YouTube for...
link:Full Article...

Pixel/Point Press Expert Chris Brogan never disappoints at his blog, and this post is no exception. If you're new to the social media game or reevaluating your efforts, take a look at how he suggests you divide your time.
www.chrisbrogan.com
How much time should you spend on social media? In some ways, the answer is: “how long is a piece of string?” And yet, you can set up some simple guidelines. They might be a bit different than you think. ...

Pixel/Point Press Don't miss this excellent post from Kfir Pravda, which summarily dismisses some of the arguments against social media. In short, don't blame the medium, but the person behind it.
pravdam.com
Pravda on Media, Technology, and Rebel Filmmaking

Pixel/Point Press
Please
join Shoshana Kleiman for the Afternoon Shmooze this Thursday Nov. 26,
1-2 pm (OTC+3), where she'll be interviewed about Print on Demand,
Social Media Marketing, and how to publish your own book with host
Nettie Feldman. To listen, go to www.rustymikeradio.com and click on the "Listen Live" button.
www.rustymikeradio.com
RustyMikeRadio is an internet radio station for the anglo-Israeli community here in Israel & English speakers around the world.

Pixel/Point Press We're providing a free seminar for new olim to be hosted by Nefesh B Nefesh. Join us to learn how to position yourself ahead of your job search and why to continue your personal branding once you've landed your job.
How to prepare for your job search using the web and social media
Location:Nefesh BNefesh, Bet Ofer, 5 Nahum Hefzadi, Givat Shaul, Jerusalem
Time:9:30AM Tuesday, December 1st

Pixel/Point Press Hoping you'll join me and other social media professionals from the Jerusalem area for a discussion on using social media - hosted by Jerusalem Web Professionals.
Location:JBS Technical Communications Services
Time:8:00PM Thursday, November 12th

We’ve got a couple of questions to answer today – you can submit your questions at askp3@pixelpointpress.com.Our first question comes for a recent class participant:A link to an interesting article was posted in a group that I’m a part of. The group is moderated, which means th...
link:Full Article...

Social Media 1-2-3The social media world is still abuzz about Twitter. How can simple 140-character messages help you to inform and interact with your target market?Here are three steps to get you going with this potentially powerful marketing tool:Step One: Create your account: It might seem obv...
link:Full Article...

Pixel/Point Press Our second post in the Social Media 1-2-3 series is posted now: Three steps to get you up and running in Twitter.
www.frenchcreekpress.com
The social media world is still abuzz about Twitter. How can simple 140-character messages help you to inform and interact with your target market? Here




















