Links on "SEM Synergy - Podcast"
SEM Synergy - Podcast
People are spending more time on their social networks and
going to them for suggestions and review. The search engines have taken notice
and recently some big announcements have been made about partnerships between
social media platforms and search engines. Bruce Clay is cautious in light of
the potential implications of ...Bing’s
Twitter and Facebook status update integration and Google’s experimental Social
Search feature. While content from social media and social networks has
become increasingly integrated within traditional search engines, a new search
engine and aggregator, LeapFish, seeks
to gather and display real-time, social and multi-media results in a way
fitting of the evolved Web environment. Ben
Behrouzi, CEO of LeapFish, talks to Virginia
about the need for far-reaching, relevant and customizable aggregation of data,
including rich media, social and real-time content.
www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast
At SMX East this month a panel of search experts gave their
insights into a series of forward-looking questions. Bruce Clay and
Susan Esparza add their two cents to the conversation, answering
questions like: Where’s the search industry today? Does “traditional”
marketing still exist? What’s the place of social media going...
forward? With Internet users expressing disapproval of behavioral ad targeting,
are marekters able to take advantage of these sophisticated
technologies? If Bing and Yahoo! search merge, how will having two
players instead of three change the space? And, what will the
search marketing industry be buzzing about in five years? Readers and listeners, do you agree?
www.bruceclay.com
Bruceclay.com - Any SEO Psychics in the House? - SEO Blog
SEM Synergy - Podcast Information services company Experian Hitwise released a study this month reporting that long-tail searches and Google's market share both rose in September. The shifting search market was further shaken up by news that Yahoo! would be discontinuing its paid inclusion program, Search Submit, at the end of the year. Bru...ce Clay, Susan Esparza and Virginia Nussey discuss the implications of rising long-tail queries and potential strategies of Yahoo! following these announcements. Gregg Poulin, general manager at Compete.com, then talks to Virginia about Compete's findings regarding users' paid search and natural search preferences as well as predictionws for the e-commerce holiday season based on both early indicators and last year's performance. Then Susan, Michael Terry and Daerick Gross pick their own SEO superhero powers.
www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast
Bruce Clay, Michael Terry and Virginia Nussey start the show with search engine news. Google announced that by
the end of the year the canonical tag would include cross-domain support. Google also proposed a new standard that could make AJAX spiderable and indexable by search engines. Virginia then talks to Heather Lloy...d-Martin, president and CEO of Success Works, about creating persuasive, optimized copy.
www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast
At SMX East 2009, Bruce Clay and Virginia Nussey report on the highlights of the conference. Then Craig Danuloff,
president of paid search management firm and platform ClickEquations,
talks to Virginia about a query-centric approach to pay per click
marketing. Later in the show, Mike McDonald
of e-commerce news site WebPro...News talks to Virginia about how to
maximize interviews and make connections at conferences like SMX East.
www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast With anyone and everyone reaching publisher status, there’s been an increase in hyperlocal activity online. Hyperlocal content refers to the local social activities of Internet users. From photo uploads, to classifieds, to geotagging and social networks, the hyperlocal movement is changing the face of the Web. Ben Sar...en, CEO of local review and recommendation site CitySquares, and Internet strategist Martin Canchola, talk about how businesses can optimize their hyperlocal presence. Then Michael, Susan and Virginia look at some news stories surrounding the growing hyperlocal scene.
www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast
The SEO Hierarchy of Needs has proven to be a helpful resource for marketers looking to explain to clients the tiered priorities of search engine optimization. Bruce, Susan and Virginia discuss other applications for the diagram, including how it can be adapted to individual tactics as well as other Internet
marketing d...isciplines. Then Topher Kohan, SEO coordinator at CNN.com,
talks to Virginia about the technology we need to do our jobs and live
our day-to-day lives. In Tech Torture with Topher, Topher tests just
how hard it is to go a week without different technologies.
www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast Offline-online integration and audience engagement were two major themes at ad:tech Chicago this month. But Bruce noticed a disconnect in the way that people apply their traditional marketing knowledge to the online sphere. Then Dr. Ralph Wilson, editor and publisher of Web Marketing Today, talks about e-commerce marke...ting, the challenges of PayPal, and his recommendations for e-commerce marketing for the holidays.
www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast Bruce presents a special episode of SEM Synergy dedicated to analytics with some of the experts. In interviews with Avinash Kaushik, Jim Sterne and Daniel Waisberg, Virginia and the guests take an in-depth look at forward thinking in the Web analytics field. New concepts of the customer-centric Web Analytics 2.0 take the stage.
www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast The holidays are a critical time for most retailers, and planning must be done in advance to prepare marketing and ad campaigns aimed at holiday shoppers. Virginia and PPC analyst Jim Stratton review some of his tips for seasonal PPC campaign planning. Then David Szetela, CEO of Clix Marketing and host of WebmasterRadi...o’s PPC Rockstars, gives his recommendations for PPC management leading up to the holidays.
www.semsynergy.com
Search engine marketing topics and industry news, and answers.