Links on "Ad Exchanges"
Ad Exchanges
Surf’s Up! Risk Management For Online Display Advertising http://www.adexchanger.com/creative/surf
www.adexchanger.com
Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple supply sources - and potentially hundreds of websites -, a growing list of companies and products ...
Ad Exchanges
WPP Group And Fox Audience Network; CBS Sees Q4 Display Improvement; Miller Says No More Ad Networks http://www.adexchanger.com/ad-exchange-n
WPP Group And Fox Audience Network; CBS Sees Q4 Display Improvement; Miller Says No More Ad Networks
www.adexchanger.com
Fox Audience Network (FAN) scored another client win for its media buying platform as WPP Group signs on and the audience buying trend with agency holding companies drives forward. Two weeks ago FAN announced a deal with Omnicom that appeared focused on offering buying services across FAN properties...
Ad Exchanges See jobs on AdExchanger.com from AppNexus, AdBuyer.com, Brand.net, Criteo, Aggregate Knowledge, Varick Media and More! http://www.adexchanger.com/jobs
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Ad Exchanges
BlueKai
and eXelate In WSJ; BlueKai Releases Consumer Insights Report;
InterCLICK Revenues Double in Q3; Netezza Helping AppNexus http://www.adexchanger.com/ad-exchange-n
BlueKai and eXelate In WSJ; BlueKai Releases Consumer Insights Report; InterCLICK Revenues Double in
www.adexchanger.com
The power of targeting data enabled by data exchanges such as BlueKai and eXelate are featured in a Wall Street Journal article by Emily Steel called, "Target-Marketing Becomes More Communal." The article ...
Ad Exchanges
Don’t Just Think Digitally, Act Digitally by Greg Hills, Varick Media Management http://www.adexchanger.com/ad-agents/don
www.adexchanger.com
Digital media has caused huge shifts in the advertising industry, including the rise of the Digital-Driven Media Agency --- media shops that have identified digital media as the key strategic focus for their organization. ...
Ad Exchanges
OpenX And Microsoft Announce Agreement; What Display Ads Need;
EyeWonder Offers Visibility Metric
http://www.adexchanger.com/ad-exchange-n
www.adexchanger.com
OpenX CEO Tim Cadogan has made a multi-year deal with Microsoft that will make OpenX technology more widely available and allow his company to leverage (what looks to be) Microsoft's PubCenter contextual targeting for OpenX customers. ...
Ad Exchanges
Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior http://www.adexchanger.com/exchange-idea
www.adexchanger.com
Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with every ad impression.
Ad Exchanges
Addressable TV Is Not Here; Digital Agencies Leadership; Google DoubleClick Ad Exchange Works http://www.adexchanger.com/ad-exchange-n
www.adexchanger.com
Andrew Hampp of Ad Age interviews David Verklin of the cable television industry's Canoe Project, which aims to deliver addressable media for advertisers through its cable partners. It's looking like 2010 ...
Ad Exchanges Job suck? See all the jobs available in the exciting world of digital media on AdExchanger.com! http://www.adexchanger.com/jobs/
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Ad Exchanges
More Media Optimization Madness: ad:tech New York Round-Up http://www.adexchanger.com/ad-exchange-n
www.adexchanger.com
Following up our post on the media optimization festivities beginning with OMMA AdNets - Whoa, they've moved ad:tech to New York City's Javits Center and out of its convenient but cramped midtown hotel location - ad technology is breaking out!