Going GREEN is all the rage, from an individual to the corporate level. As meeting professionals, we have to be on the edge of the trend whether it be mini-projectors, buzz marketing tools or creating a sustainable event.

Here is a novel idea. It’s pretty complex, and it seems like no one is willing to tackle this concept. True, it can come across as showing that you care and that you have your act together as a professional, but is it really worth all that effort?

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Networks use the ratings to set rates on their programming. As an agency, it is our job to look beyond the numbers.

I have seen and heard many people try to sell sponsorship for motorsports teams, drivers and series over the years. Some methods I would call a science, and others I would call a shot in the dark, but ...

Brett Turner from Jackson Marketing Group does his best Matt Foley (Saturday Night Live - Chris Farley ) impression for Halloween '09

In a recent motorsports meeting, I was blindsided by the fact that one of our newest "business" partners was trying to go around us to the main client in a tacit, possibly deceptive way.

I’d like to throw a big ole THANK YOU (read: sarcastic) to AIG for their role in vilifying the event industry. You may remember the story of the company who, despite asking the government for financial ...

Have you ever wondered if there is anything more to life than being really, really ridiculously good-looking?