Word of mouth and third-party endorsements are key tools in promoting your event to the right audience. Adam Baggs of Soaring PR talks to Pete Roythorne about the right approach to take.

Elling Hamso of the European ROI Institute talks to James Latham about the upcoming week dedicated to planning and evaluating meetings and events.

Mexico has experienced a challenging year in the face of the swine flu scare. Eduardo Chaillo of the Mexico Tourist Board talks to James Latham about how the destination has handled the problem.

MEETINGS:review's James Latham quizzes the ICCA's Martin Sirk on what to expect from the upcoming ICCA Congress, from handling the media to key educational issues.

Former Events Industry Alliance chairman, Trevor Foley, returns to the fold as he heads up the Global Events Summit. So what's the thinking behind the initiative and why does the events industry needs another event? Pete Roythorne investigates…

MEETINGS:review Australasia's chief correspondent, Tim Shaw, reports on the Official Opening of the 6 Star Green Star Award winning Melbourne Convention and Exhibition Centre. With insight as to what the ...

James Latham runs down what delegates can expect from this year’s Meeting Professionals International World Education Congress, from addressing the global challenges facing the industry and sharing best practice to invaluable networking opportunities.