Power Sponsorship provides strictly best practice advice and coaching to both corporate sponsors and sponsorship seekers, as well as coaching and training. Power Sponsorship is headed by influential industry powerhouse, Kim Skildum-Reid.
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- Founded:
- 1994
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 Kim Skildum-Reid's Corporate Sponsorship Blog
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Your Say: Global Sponsorship Resource Round-Up
23 Oct 2009, 1:38 pm |
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The “Designated Problems” of the Sponsorship Industry
19 Oct 2009, 11:28 am |
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Why Olympic Sponsorships Aren’t Effective
8 Oct 2009, 8:49 am |
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Sponsorship Australasia Sells Out (and I’m Not Talking about the Conference)
6 Oct 2009, 11:58 am |
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My Favourite Resources for Sponsorship Professionals
5 Oct 2009, 3:02 pm |
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Five Things Sponsorship Seekers Need to Know About Sponsors
25 Sep 2009, 3:31 pm |
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Ambush Marketing Set to Rise
21 Sep 2009, 12:20 pm |
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12 Steps: A Sponsorship Seeker’s Guide to the Recovery
18 Sep 2009, 4:55 pm |
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It’s Spring, It’s Spring!!
14 Sep 2009, 4:24 pm |
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Sponsorship Measurement Agencies Fading into Irrelevance
11 Sep 2009, 9:50 am |
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Power Sponsorship 's feed: Kim Skildum-Reid's Corporate Sponsorship Blog
Why Olympic Sponsorships Aren’t Effective
I was delighted to be asked last week to provide a guest blog to Harvard Business Review. The topic was Olympic sponsorship, and while I don’t argue that the Olympics are a huge marketing opportunity, I do lament that so many sponsors miss the biggest opportunity they have, leaving themsel...
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I was delighted to be asked last week to provide a guest blog to Harvard Business Review. The topic was Olympic sponsorship, and while I don’t argue that the Olympics are a huge marketing opportunity, I do lament that so many sponsors miss the biggest opportunity they have, leaving themsel...
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Power Sponsorship
Two free webinars on corporate sponsorship measurement are on offer - not two places, two entire webinars are being provided free. Check it out! http://blog.powersponsorship.com/index.p
Source: blog.powersponsorship.com
I’m Kim Skildum-Reid, I’ve been doing sponsorship for about twenty-four or so years, and I really love it. I’m also never short of an opinion, idea, story, or rant, so the fact that I have a blog is a good thing. ...
Power Sponsorship
My guest blog for Harvard Business Review was posted today - yay! http://blogs.harvardbusiness.org/cs/2009
Source: blogs.harvardbusiness.org
Chicago feels bad this week, having lost its bid to host the 2016 Olympics. After going to all the expense of making its best pitch, it stood back and watched as Rio stole the show. But some organizations ...
Power Sponsorship 's feed: Kim Skildum-Reid's Corporate Sponsorship Blog
Sponsorship Australasia Sells Out (and I’m Not Talking about the Conference)
If you read this blog, you know two things about me: I really love sponsorship and I’m an idealist. That’s why I put so much effort into providing skill-building tools to the industry – most of them free. You would probably also imagine that... the idea of an active sponsorship industry ass...
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If you read this blog, you know two things about me: I really love sponsorship and I’m an idealist. That’s why I put so much effort into providing skill-building tools to the industry – most of them free. You would probably also imagine that... the idea of an active sponsorship industry ass...
View story | View all stories | About Social RSS | Join Social RSSRead More
Power Sponsorship 's feed: Kim Skildum-Reid's Corporate Sponsorship Blog
Ambush Marketing Set to Rise
Ambush marketing has been around for decades, but there are a number of factors at play right now that I believe will see both the amount and effectiveness of ambush marketing rise dramatically. Most ambushes are nothing more than cosmetic ago trips. Do brand managers really think they are bui...
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Ambush marketing has been around for decades, but there are a number of factors at play right now that I believe will see both the amount and effectiveness of ambush marketing rise dramatically. Most ambushes are nothing more than cosmetic ago trips. Do brand managers really think they are bui...
View story | View all stories | About Social RSS | Join Social RSS
Power Sponsorship 's feed: Kim Skildum-Reid's Corporate Sponsorship Blog
12 Steps: A sponsorship seeker’s guide to the recovery
I did “12 Steps: A sponsor’s guide to the recovery” and it seemed to have struck a chord, so here is the other side. As noted in the previous blog, our industry is looking up. There is some breathing room. In some places, the economy is on the upswing. In others, sponsors shifting out of...
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I did “12 Steps: A sponsor’s guide to the recovery” and it seemed to have struck a chord, so here is the other side. As noted in the previous blog, our industry is looking up. There is some breathing room. In some places, the economy is on the upswing. In others, sponsors shifting out of...
View story | View all stories | About Social RSS | Join Social RSS
Power Sponsorship 's feed: Kim Skildum-Reid's Corporate Sponsorship Blog
It’s spring, it’s spring!!
Cold is relative. Sydney is not that cold in the winter, but it is cold enough that spring feels great when it gets here. It has been glorious! So, in honour of spring, I’m going totally off topic with the springiest recipe I know. It is so good, I made it twice last weekend. Plus, it...
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Cold is relative. Sydney is not that cold in the winter, but it is cold enough that spring feels great when it gets here. It has been glorious! So, in honour of spring, I’m going totally off topic with the springiest recipe I know. It is so good, I made it twice last weekend. Plus, it...
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Power Sponsorship 's feed: Kim Skildum-Reid's Corporate Sponsorship Blog
Yes, Virginia… people do know sponsorship is a commercial arrangement
I read with interest an article published last week in the Irish Times, claiming that sponsorship has had its day. The basic premise was summed up in a quote from former Anheuser-Busch sponsorship supremo, Tony Ponturo: “Over the last few years we ...started to pick up something from our sponso...
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I read with interest an article published last week in the Irish Times, claiming that sponsorship has had its day. The basic premise was summed up in a quote from former Anheuser-Busch sponsorship supremo, Tony Ponturo: “Over the last few years we ...started to pick up something from our sponso...
View story | View all stories | About Social RSS | Join Social RSSRead More
Power Sponsorship 's feed: Kim Skildum-Reid's Corporate Sponsorship Blog
12 Steps: A sponsor’s guide to the recovery
When the global economy stopped sputtering and tumbled into a full-blown recession, the sponsorship industry took its biggest hit in my 24-year career. Some sponsors stopped all new investments. Some sponsors dropped every sponsorship they could. Some sponsors dropped every sponsorship t...
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When the global economy stopped sputtering and tumbled into a full-blown recession, the sponsorship industry took its biggest hit in my 24-year career. Some sponsors stopped all new investments. Some sponsors dropped every sponsorship they could. Some sponsors dropped every sponsorship t...
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Power Sponsorship 's feed: Kim Skildum-Reid's Corporate Sponsorship Blog
Pet Peeve #228: Disrespectful sponsorship
This is one of my all time pet peeves: Sponsors negotiating and leveraging their sponsorships in a disrespectful way. And the sponsees are just as bad, because they allow it! Lost? Here it is in a nutshell… The most powerful thing that a sponsor can do to effect a marketing return from spo...
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This is one of my all time pet peeves: Sponsors negotiating and leveraging their sponsorships in a disrespectful way. And the sponsees are just as bad, because they allow it! Lost? Here it is in a nutshell… The most powerful thing that a sponsor can do to effect a marketing return from spo...
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Power Sponsorship 's feed: Kim Skildum-Reid's Corporate Sponsorship Blog
My first video tutorial: Sponsorship Measurement Basics in about 10 Minutes
It's a video version of the matter-of-fact advice and insights that I try to provide in this blog. My first subject is sponsorship measurement, and while I cant cover everything about sponsorship measurement in ten minutes, it's a good primer.
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It's a video version of the matter-of-fact advice and insights that I try to provide in this blog. My first subject is sponsorship measurement, and while I cant cover everything about sponsorship measurement in ten minutes, it's a good primer.
View story | View all stories | About Social RSS | Join Social RSS
Power Sponsorship
All the webinars are live on the link below. There are officially 7 for sponsorship seekers, 5 for corporate sponsors, and one for everyone. You can download PDF brochures for all of them on the website.
Package deals for sponsors and sponsorship seekers. PLUS, charitable organisations registering for any webinar will also get, "For Non-Profits Only: Secrets of Selling Non-Profit Sponsorship. Just use code 4NPO.
Source: www.powersponsorship.com
By popular demand, we have now developed a series of webinars, allowing anyone with a computer and broadband connection to access popular and proven training with Kim Skildum-Reid.
Power Sponsorship Launching 15 webinars on Tuesday - WOW!! Stay tuned, there are some very good deals coming.
Power Sponsorship
My very first video tutorial is up and happening at the Power Sponsorship YouTube Channel. The direct link is below. I hope you enjoy it (and if you do, be sure to give it a rating!!).
I've got three more in production right now, but would love to hear from you on possible subjects. Thanks!!
Source: www.youtube.com
Corporate sponsorship expert and author, Kim Skildum-Reid, outlines the dos and don'ts for best practice sponsorship measurement.
Power Sponsorship 's feed: Kim Skildum-Reid's Corporate Sponsorship Blog
My first video tutorial: Sponsorship Measurement Basics in about 10 Minutes
It's a video version of the matter-of-fact advice and insights that I try to provide in this blog. My first subject is sponsorship measurement, and while I cant cover everything about sponsorship measurement in ten minutes, it's a good primer.
View story | View all stories | About Social RSS | Join Social RSS
It's a video version of the matter-of-fact advice and insights that I try to provide in this blog. My first subject is sponsorship measurement, and while I cant cover everything about sponsorship measurement in ten minutes, it's a good primer.
View story | View all stories | About Social RSS | Join Social RSS
