Sales 2.0 by Anneke Seley and Brent Holloway

I am one of the people who writes and speaks about the importance of phone and Web communications in today’s selling and buying processes. ...

Last Monday, I walked to Moscone Center to join 37,000 people attending Oracle’s annual conference. This is the first time I’ve attended Oracle OpenWorld since organizing the company’s first ever users’ event over twenty-five years ago as part of my job as an entry-level employee at Oracle. You ma...

This is post is written by Brent Holloway, sales manager at Verint Systems and coauthor of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology...

After a long day of sessions covering Sales Lead Management 2.0, Customer Engagement Strategies, and the Sales 2.0-Driven Sales Process, we knew we had to wow the audience of 250 people to keep them engaged...

I was in New York last week, attending and speaking on “Tools and Strategies for the New Sales Era“at the CRM Evolution conference. St...

I had a lot of fun yesterday leading the first Sales 2.0 book club discussion, aptly named the “Best Sellers” Book Club by my sponsor. Af...

Having been an inside sales manager in a professional era when inside sales was typically thought of as the redheaded stepchild of the sales organization, it’s nice to know that top management consulting and industry analyst firms are recognizing the strategic nature of this oft-misunderstood r...

Are you moving from a “flat is the new up” mentality to a more optimistic outlook for sales in 2009? Have you used the down economy as an incentive to shift sales strategies and reduce cost of sales? Ho...

Thanks to Jeff Weinberger, who wrote the Afterword for the book, Sales 2.0, for this guest post, which suggests that sales executives share something in common with sustainability and nonprofit professionals: we all need to establish a relationship with our buyers, prospective members or...

I was honored to be included in the “Conversations with Early Innovators” section of Oracle Corporation’s Innovation Showcase, which is now being featured on its website along with a 100-day countdown to Oracle OpenWorld. As t...

Last month, I spoke to a group of Silicon Valley Chief Sales Officers about Sales 2.0. After my presentation, I invited the attendees to share some of their approaches to reinventing the way they are selling, given changes in customer preferences, the market and economy...

Phone Works is helping the Media Division of a $14 billion communications company completely change the way they sell. Our client is not unlike many companies, whose growth and margins have slowed or even gone negative in recent years...

Thanks to Brent Holloway, Sales Manager at Verint Systems and Co-Author of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology for this post...