Search Engine Land

The Google AdWords API Blog announced that advertisers who use the v2009 API can now use up to two dynamic parameters in the ad copy. The ad parameters include numbers such as prices, discount percentages, quantities, and so on...

The Google Mobile Blog announced that the new Google movie search features which launched a couple weeks ago on Google.com, is now available on mobile smart phones. The best way to show you the various features is to share screen shots and a Google made movie demo on how it works...

I’ve just had a rather surreal afternoon, having been asked (at very short notice) to appear on Channel 4 News (the main news show on one of the UK’s 5 terrestrial broadcasters.) I was invited on the program to to discuss Rupert Murdoch’s reported plans to link up with Bing at the same time as [....

Google is doing some very interesting things in TV and video advertising these days. Not long ago it licensed Nielsen’s PRIZM audience segmentation data for enhanced audience targeting through TVAds. Google also recently introduced “skippable” pre-roll ads on YouTube. The ...

Forget PageRank, at least if you’re a news publisher looking to do well in Google News. Google’s news service doesn’t rely on the same algorithm used by “regular” Google, of which PageRank is a part of. Instead,...

Google hosted something of a formal “status update” on Chrome the operating system in Mountain View on Thursday. There we discovered the company is open-sourcing the code. We...

It’s back, the prospect that Microsoft might try to make Rupert Murdoch happy by offering a “get listed with Bing” exclusive deal. Later, I’ll revisit the topic in a coordinated fashion. But fo...

Want to make a recession-resistant career move? Consider going to work as an in-house search marketer...

The courtship of social networking and local search will result in a marriage that diversifies the mix of sales tools and empowers circles of families, friends, co-workers and organizations to share experiences and opinions in the local search space...

Many publishers have complained repeatedly that Google and Google News (not the leading online news site) reduces their content to “commodity” status or otherwise adversely impacts their brands. Google’s Fast Flip is a response to this in part. It o...

In-House SEM Exchange and Bruce Clay’s SEO Training Will Run March 5th Join us for workshops that take a deep dive on search engine optimization (SEO) or issues confronting in-house SEM professionals at Search Marketing Expo – SMX West. Th...

Want to do a paywall with no “first click free?” That’s fine with Google, says business product manager Josh Cohen. Want to do micropayments? Google will be “flexible” in considering support of new business models like this. But if ...

To successfully promote a business through social media means walking the finest of fine lines. To market without intruding, to advertise without offending; these things are not easily done. This week, I was thinking about online marketing opportunities using Facebook...

NASA said yesterday it had discovered water on the moon, and Google — always big on space exploration — wasted no time producing a special logo to celebrate the event. Google’s backing a contest to put a private rover on the moon. Who knows? Mayb...