Second Wind is a powerful information resource designed to help smaller and midsize advertising agencies, design firms and related businesses to be better.
Information
- Location:
- Wyomissing, PA, 19610
- Phone:
- 610-374-9093
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 Second Wind
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Breakfast Brand Breakdown: Morning Madness at the Grocery Store
30 November 2009, 4:04 pm |
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Members-Only Supersaver Vouchers On Sale Now!
30 November 2009, 4:03 pm |
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Let's Make the CONNECTION
30 November 2009, 4:02 pm |
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New RSW Report on Ad Agency New Business and Social Strategies
30 November 2009, 4:02 pm |
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2010 Seminars Schedule Now Posted!
30 November 2009, 4:01 pm |
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Events
12 past eventsSee All
- Certified Account Executive Co...
Costa Mesa, CA
Thursday, September 24 at 8:00am - Certified Account Executive Co...
Costa Mesa, CA
Wednesday, September 23 at 8:00am - Certified Account Executive Co...
Costa Mesa, CA
Tuesday, September 22 at 8:00am - The Certified Agency Financial...
Chicago, IL
Tuesday, August 4 at 8:00am - The Certified Agency Operation...
Baltimore, MD
Tuesday, June 23 at 8:00am - Social Media in Action: Bloggi...
Anywhere you want to be with access...
Thursday, May 28 at 2:00pm - Social Media in Action: Maximi...
Anywhere you want to be with access...
Thursday, May 14 at 2:00pm - Certified Account Executive Co...
Chicago, IL
Thursday, April 16 at 8:00am - Certified Account Executive Co...
Chicago, IL
Wednesday, April 15 at 8:00am - Certified Account Executive Co...
Chicago, IL
Tuesday, April 14 at 8:00am
Second Wind In case you missed it on Second Wind's homepage, here's a link to an article about how Social Media has become essential for businesses.
www.secondwindonline.com
Agencies that have learned to talk the social media talk… but still can’t walk the walk, will fall behind interactive competitors that more quickly adopted and became part of social communities, replacing old-school practices with real and authoritative social experience. ...
Second Wind New York Times article on Search Ads.
www.nytimes.com
More than a million businesses use Google’s search advertising system to attract customers, a strategy combining gamesmanship with frequent data analysis.
Second Wind With only a few days left in 2009, here's an amusing article recapping some of the worst marketing blunders of the year.
collateraldamage.wordpress.com
NBC has joined the immortals of marketing stupidity. This year the molting peacock network and president Jeff “Have They Fired Me Yet?” Zucker decided to turn five of the primest pieces of prime-time real ...
Second Wind Looks like Twitter is steppin' it up in an effort to better serve those using the site for business purposes. Check out this article to see screenshots of Twitter's new Contributors feature. (currently being beta tested by a select group of businesses)
mashable.com
Twitter finally revealed the first glimpse of what Twitter business services would include with the new Twitter Contributors beta feature.
Second Wind Interesting article about the growth of social media budgets. Agencies should be ready to meet growing client interest in social media tactics.
www.marketingcharts.com
The majority of companies in a recent survey are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity, according to a report produced by Econsultancy and bigmouthmedia.
Second Wind We're excited to say that we have a new webinar available. Marketing in Your Pocket: Apps is now available for download. This webinar is free to all Second Wind Members so be sure to check it out.
www.secondwindonline.com
In April 2009, only nine months after launch, Apple’s App Store delivered its 1 billionth download. Now, less than six months later, Apple has reached yet another milestone – 2 billion downloads. Apple's app store currently features more than 75,000 unique apps built by thousands of developers. ...
Second Wind Interesting article on the "great race" taking place between traditional and digital agencies to become their clients one and only agency. So, who will win? Maybe the question isn't who will win but rather if a clear winner will ever emerge.
www.adweek.com
Advertising industry information from Adweek. Read inside stories on advertising, creative, and client - agency relationships.
Second Wind Here's an eMarketer link sharing a study on how the Inc. 500 (fastest growing US private companies) are using social media, and a bit about how they are measuring success.
www.emarketer.com
The Center for Marketing Research at the University of Massachusetts Dartmouth has followed up on its 2007 and 2008 studies of social media usage by the Inc. 500. Adoption and awareness continue to tr
David Wolk I am enjoying getting to know more about such a dynamic organization.
Second Wind It’s the most wonderful time of the year… and Second Wind's popular members-only SuperSaver voucher program is back! Members can now purchase SuperSaver Vouchers good toward Second Wind Seminars in 2010 and beyond! Save up to 40% off the already discounted Second Wind Member price. Vouchers are only available for pur...chase until December 31, 2009, so get ’em while they’re hot!
www.secondwindonline.com
Now through December 31, 2009, purchase SuperSaver Seminar Vouchers. This once-a-year offer is exclusively for Second Wind members!
Second Wind Here's an article ranking the 50 Brands who make the best use of Facebook, and what we can learn from them.
www.msnbc.msn.com
Introducing The Big Money Facebook 50, a ranking of companies making the best use of Facebook.
Second Wind Mark Sneider at RSW/US contributed an article about why New Business Managers fail. Thanks Mark!
Second Wind - knowledge base - Article: Lest We Forget About the NBM: Why New Business Managers Fail
www.secondwindonline.com
In our recent survey on agency new business, there was a lot of attention given to the fact that agencies aren’t walking the walk when it comes to social media. The bigger story is that agencies are selling ...
Second Wind Interesting Article in HOW's December issue about a Salvation Army of Northern New England grassroots campaign emphasizing the organization's record for spending 83 cents of every donated dollar on the people they serve. Ad agency The VIA Group of Portland, ME goal is to increase year-round donations to the non-profit.
www.howdesign.com
Faced with budget shortfalls, The Salvation Army asked The VIA Group to help them increase yearround donations. Of course, they didn't have money for a fancy campaign. See how they overcame such a big challenge. ”>
Second Wind Do you think advertising agencies can claim to be social media experts if they are not engaging in social media themselves? A continuing discussion following the RSW/US-Second Wind: Agency New Business Survey.
www.agencynewbusiness.com
Comments on the Adweek piece focusing on our survey have been passionate and lengthy, and one deserves further attention. Jason Miletsky is the CEO of communications agency PFS Marketwyse. He left a comment ...
