
Second Wind Second Wind's first podcast, The Agency Financial Check-Up, is available now!
Source: www.secondwindonline.com
Second Wind's first podcast, The Agency Financial Check-Up, focuses on important financial metrics for agencies. In a down economy, agencies need to keep close track of their financial metrics and understand how to analyze and assess those metrics to ensure the agency is profitable and viable. ...

Michelle Price-Taglialatela
nice job on the podcast
-your biggest fan

Second Wind To help advertising agencies restart, we’re offering Featured Content to help your agency operations, services and new business efforts get tuned-up in time for 2010!

Second Wind Time for advertising agencies to RESTART. See Paul Field's article on the Second Wind homepage about Kick-Starting 2010.
Source: www.secondwindonline.com
Amazingly, the advertising business is not listed as a leading economic indicator. Don't know how they missed that one! As always when the economy bumps and grinds, we seem to be the canary in the coal mine. ...

Second Wind Hope everyone had a fun and safe Halloween! You know your brand has become iconic when people willingly dressing up as your products for Halloween. Here's an article featuring some favorites.
Source: www.brandchannel.com
You know your brand has made it into rarefied brand cult territory when people start willingly dressing up as your products for Halloween. And no brand is a more popular costume than Apple's iPod and iPhone. ...

Second Wind 50% all Manuals now through December 31, 2009!

Second Wind Here's an article recapping a discussion that occured on Second Wind's Forums about Facebook.
Source: www.secondwindonline.com
There are always interesting discussions going on in Second Wind Online’s member Forums. Recently, in the wake of our Facebook Webinar, Steve Fales, principal at agency AdServices of Hollywood, FL, posted a question about how an agency’s employees might participate on the agency’s Facebook page.

Second Wind An interesting article about tailoring marketing for different generations.
Source: www.startupdaddy.com
I’m Lucky. I’m Old. At least that’s what my 6 year old told me recently. I’m 41, so I am lucky enough to have grown up in a world without the internet which helps me appreciate ...

Second Wind While doing some research on Mobile Apps, I came across this article from The New York Times on Apps and Marketing. Wish there was an app for writing webinars...
Source: www.nytimes.com
Companies are eager to create apps for their brands, considering them advertisements that consumers choose to watch and share with friends.

Second Wind Are brands beginning to forgo search for social?
Source: econsultancy.com
Have you been wondering why Google's make such a big push into display and social over the last few months? Well The Wall Street Journal has a theory: Google's revenue growth is down 25% this year and marketers are getting more bang for their buck in search. ...

Second Wind Can Twitter make money? The NYTimes reported Google and Microsoft have cut deals to pay Twitter to access Twitter content in search results. These two giants of internet search are betting Twitter is going to be around for a while, despite naysayers claiming Twitter is just another passing fad and cannot be monetized.
Source: www.nytimes.com
The deals to make Twitter streams available to Microsoft and Google’s search engines may point to a potential new source of cash.

Second Wind Second Wind's Mobile Marketing Webinar, part of the Marketing in Your Pocket series, is available now for download FREE to Second Wind members, and for purchase by non-members.
Source: www.secondwindonline.com
Remember when cell phones were attached to your car and larger than your house phone? We all know mobile phones have come a long way; SMS text, email, mobile websites, GPS – who would have guessed that ...

Second Wind On the RSW/US blog right now in the Oct. 20 news feed is an interesting post regarding a recent Click NY conference where a panel discussed whether agency creative departments will soon be obsolete, or at least less important or valuable as part of agency s...ervices. Here is a discussion of the panel at the UK site Creative Review:Read More
Source: www.creativereview.co.uk
The best in visual communication.

Second Wind Second Wind Marketplace partner RSW/US started a blog and Lee McKnight of RSW shared the link with us.
Source: www.agencynewbusiness.com
Because there’s more great stuff out there than anyone can possibly get to, we thought we’d point you to some of the noteworthy pieces from last week:Twitter Lists Makes Following Easier and ...

Second Wind Disney is near and dear to our hearts at Second Wind. Here's an interesting article about creating a customer experience that unites brand strengths, customer perceptions and expectations, and sensory elements until retail customers associate these positive experiences with Disney stores just as they do with their theme parks and films.
Source: www.nytimes.com
The Walt Disney Company, with the help of Steve Jobs, intends to alter its approach to the shopping mall.
























