SEOptimise

A few months ago I wrote for the first time about the new internal retweet feature on Twitter. I didn’t like it. Now it turns out as the feature is being gradually rolled out that seemingly most people don’t like it. So ...

Protection 4 is a Creative Commons image by Jasmin Cormier The white hat vs black hat discussion in SEO often misses one point. It’s not always actually about what color your hat is or how “un/ethical” your practices are. It’s about how SEO is viewed by others. Decisi ...

Since Google was first created, hackers have found ways to gain access to its databases to access private information, but not all hacking is malicious and dangerous like the movies and newspapers suggest – there are indeed some very useful and fun ‘hacks’ that anybody can do without an exten ...

Enough is enough! YouTube, the monopolist of embedded video on the Web has censored the most popular Web video of 2009 (the JK Wedding entrance Dance). I have embedded it on SEOptimise as well a while ago ...

In the recent past we have been made believe that the sheer number of tweets mentioning a link is the measure of popularity on Twitter. I don’t speak about popular users here. I mean popular items or tweets. ...

We recently took over managing a large PPC account. After checking the changes I was making Google kept giving me disapproving looks because of landing page errors. I wasn’t changing landing pages; I was trying to improve the account structure. ...

Following on from the common questions I get asked by clients theme, I have decided to look at listing some on-site optimisation and SEO copywriting tips ...

Viral marketing is without a doubt one of the most appealing ways for a company to promote a new product on the Internet – it really is a win-win situation; customers do all the dirty work for you, and it costs near to nothing to market your product in front of millions of potential customers. ...

Last week I wrote about Twitter lists for the first time, this week it already seems you can’t live without them anymore. There are so many Twitter lists out there by now that even a directory like Listorious can’t help you much finding the right ones. There are hundreds for SEO alone already. So ...

A lot has happened on and around Twitter since I left for a week. All those news pales in comparison to the introduction of native lists on Twitter ...

It’s been an eventful week in the SEO blogosphere, from Google CEO Eric Schmidt predicting the future of real time search engine indexing, to Yahoo flushing millions of dollars of Geocities PageRank down the drain! ...

These days it’s hard to keep up with new gimmicks presented by Google. You could spend hours or days just coming to terms with them. Most of these new services and features are in some way connected to social media. Google’s social media strategy seems to be trial and error. We ...

If you’re about to embark on an online marketing campaign, have you actually thought about what you want to achieve? Last week, I was reading Patricio Robles’ excellent article 10 reasons people criticise SEO. Am ...