Seth Godin

In Direct Marketing, we've been teaching LTV for years...and still no one gets it. I used to talk to phone companies, and they'd say they could pay $10. for a new customer...one that probably would be worth thousands of dollars to them.
Makes me so upset about car companies, insurance companies, etc.

Identify the value customers, and focus on them, treat them well. A strategy Apple also used.

the downside of the community revolution is that it can be exploited.

What about a "breakthrough with trust"?

Brilliant idea. Keeps the money out of the lawyers' hands. Keeps control in the entrepreneur's hands. I love the buyout option. Why not sell x% of revenue until the investment is paid off at 100% profit (or more depending on risk)? You could even cap the payouts for a number of years instead of forever.

I read a book called "ONO: Options not Obligations" it is a very nice template for life. It also mirrored my perspective. I enjoy your blog posts Mr. Godin. I ReTweet them daily, sometimes several times a day! Your insights are right on the money. I loved "Breakthroughs and Drips!" John

Disruptive thinking = Do not try to switch the hammer — that's impossible. Instead, only try to realize the truth: there is no hammer.

Great, I got my hammer and I will work my way from the basement!!! Hammer time indeed!!

Seth I feel that I rock!!! I love my expereince and quick learning capabilities!!!

Hallo!



i hope that you are fine! This comes as a surprise to you i know, ... Read More
but i find it very necessary to get someone out there who is gifted
and could listen!



My name is Biko Steven Ochola. Am 24years old. My family owns an an old 200-bed -capacity private hospital in HomaBay Town South-Nyanza, Kenya, East Africa. My father who was running the hospital as a medical doctorand had worked very hard, passed away in 2006. The hospital stopped working in 1995. Since then the machines and other equipment are stored and just deteroriating in condition!
I have just completed my Diploma in Medical Imaging Science and i have an idea of putting up a Diagnostic centre in the facility since there is no such kind in the region- Nyanza Province.



Hoping that your work could have any ideas to solutions towards reviving the hospital to help the less fortunate, i humbly await your kindest reponse. Personally am not able to run/operate the facility and neither can my mum! It is going to waste! I could send you pictures of the facility as testimony if need be!

Yours faithfully,
Biko Steven Ochola

I had to 'fire' a client one time. You should see my wife's face when I told her that ;->

We can't satisfy all of our clients but we want to keep the relationship alive at all times.

This is the best post ever.

Seth's Law: As an organization grows and succeeds, it sows the seeds of its own demise by getting boring.

It has been like this throughout history

Awesome Video !!

That is a good example of a missionary. You need a team with such enthusiasm to be ahead of other in market place..

Often internet advertising is blown out of proportion vs. traditional media like TV and radio. They are more effective often times on a reach x frequency basis to target the mass consumer. Internet is better at target audiences.

Help your customers to look out for economic ice bergs!!!

Insightful and funny!

Good one Seth! For the love of vegetarians (and people like me who are allergic to red meat) bacon should be opt in. This can be as simple as listing it as an ingredient on the menu - you can just choose something else. When they give you bacon bits on your salad without asking first, it's just plain ignorant!

Slicing apart someone without that persons explicit permission while part of the persons body still works shouldn't be "opt out".
It's just too invasive.