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SME Branding For any brands looking to make the leap from a "sports brand" to a "lifestyle brand," there a few key points to keep in mind to ensure a successful evolution. Check out this article detailing some of the successes and failures of past sports brands' attempts at doing so.
SME Branding Check out this article highlighting how sports brands develop such loyal followings with their fans. Ultimately, it is feelings such as these that brands across all industries should strive to inspire among their consumers.
www.brandchannel.com
How Sports Brands Create Brand Fanatics -- Barry Silverstein
SME Branding In 2007, the Phoenix Coyotes hired SME to create a new and unique alternate jersey design to compliment their existing home and road jerseys. After 15 months of collaboration and diligent refinement, the Coyotes finally debuted their new jerseys in November of 2008.
coyotes.nhl.com
The Coyotes put about 15 months of thought and hard work into their new third jersey, which they debuted on Nov. 28 against the Colorado Avalanche.The process for creating the new black sweaters started in August of 2007 when the team approached SME Branding about an idea for a third jersey.
SME Branding After the successful unveiling of a new brand identity and logo, Churchill Downs has unveiled a customized collection of licensed apparel and gift items using their Kentucky Derby icon mark.
www.churchilldowns.com
| KentuckyOaks.com | TwinSpires.com | Brisnet.com - CDI Tracks -------------------ArlingtonCalderChurchillFair Grounds------------------CDI
SME Branding SME has hired Adler Merveille as Account Exec/Client Services & Marketing. Most recently, Merveille was Sponsorship Manager at IQPC in New York. Prior to IQPC, Merveille worked for the Indiana Pacers and New Jersey Nets of the National Basketball Association in various sales and account management roles.
SME Branding In 2007, LPGA partnered with SME to develop a new logo program that evolved the LPGA “swinging lady” logo into a strong, dynamic and athletic figure that communicates the passion, performance and personality of the greatest female golfers in the world. A mixture of bright and bold colors represent the brand’s global re...ach and in removing the rectangular retaining shape, a future with limitless potential was conveyed.
www.lpga.com
DAYTONA BEACH, Fla., Oct. 3, 2007 -- The Ladies Professional Golf Association (LPGA) today unveiled its new logo, a contemporized version of its classic “swinging lady” mark. Working with SME, the world ...
SME Branding 7/29/09 - 8/5/09 Ed O'Hara traveled to Tokyo to present the first round of work for the Hokkaido Nippon Ham Fighters new home and road uniform designs. SME designed the current uniforms in 2003 that have been extremely successful within the league and among their fans and have been hired again by the Fighters to develop new contemporary designs for future success
7 new photos
SME Branding Blue Equity hired SME to develop a positioning focused on a prestigious heritage, global reach and commitment to excellence delivered through the entity’s services. BEST is coined from Blue Entertainment Sports & Television and the star mark represents the strength of their talented clients, the level of care and profe...ssionalism of their services and the production and performance of their properties and events.
www.sportsbusinessjournal.com
Private equity firm Blue Equity, which has steadily built a sports division through acquisitions, has named it Blue Entertainment Sports Television, or
SME Branding
Check out “9 rules for making the most of sports property/ad agency relationships” by Terry Lefton of SBJ and how SME’s BrandON™ process gets down to the core of the brand, in order to accurately build the brand for a successful future.
http://www.sportsbusinessjournal.com/art
www.sportsbusinessjournal.com
Back when Dan Price was a Denver Nuggets and Colorado Avalanche marketer, a former Pepsi executive was lecturing him on the merits of applying
SME Branding
Carnegie Mellon University is famous for its storied traditions and exemplary academic standing. In an effort to enhance CMU’s brand and create a stronger sense of community across the campus and with alumni, CMU partnered with SME to develop a new mascot program and athletics identity, emphasizing CMU’s Scottish roots... and Tartan nickname. http://www.cmu.edu/news/archive/2007/Nov
Nov. 12: Carnegie Mellon Presents Mascot's Official Graphic Identity At Nov. 10 Football Game - Carn
www.cmu.edu
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SME Branding Ray Festa Melanoma Foundation engaged SME to develop a brand identity and tagline to further establish the foundation's mission to educate and prevent Melanoma through early detection and awareness. To support the cause SME has donated all profits from the project to the foundation. http://www.rayfesta.com
SME Branding West Virginia University engaged SME to redesign the WVU basketball court in 2008 to reflect the NCAA rule to move the three-point line back one foot from 19' 9"to 20' 9". The floor was completed in the fall of 2008, for the WVU Coliseum to host its 2008-2009 Men's and Women's basketball season.
SME Branding
The Hokkaido Nippon Ham Fighters (HNHF) engaged SMJ (Sports Marketing Japan) and SME in 2003 to establish a new brand identity, as well as uniform designs for the team.
The brand identity and uniforms became extremely successful and beloved by all fans, making leadership hesitant in their new mission to change the desi...gn.
Now, in 2009, HNHF have once again engaged SMJ and SME to redesign their home and road uniforms, refresh and refine the HNHF brand, revamp merchandising sales and increase fan interest and investment by offering new and exciting, contemporary designs.
www.nytimes.com
The retaining shape suggests a baseball diamond; the typeface conveys a fast and forward-leaning feel. Even more than before, the text wins, with ''NHF'' the focal point. SME says it was looking to design ''for the 31st Major League team'' with this mark. ...
SME Branding In 2007 the Florida Panthers partnered with SME to develop a long term brand strategy. In addition to the development of a brand strategy, SME worked to heighten brand awareness while increasing the Panther's revenue and equity.
www.bizjournals.com
Panthers hire SME for branding
