Social Media Marketing Institute

Welcome to The Social Media Marketing Institute!

The Social Media Marketing Institute (SMMI) helps professionals and companies engage in social media and foster communication through open, honest, and consistent interactions between individuals and organizations. SMMI is the sole provider of the Certified Social Media Marketer (CSM) designation for professionals interested in community building online, both as a business tool as well as a means of enhancing relationships and engaging current and potential clients.

The Social Media Marketing Institute sets standards for responsible, professional, and ethical use of web technologies by members. SMMI is dedicated to the development of best practices for individuals and organizations for use in their personal and business communications.

What Does SMMI Do?

• Educates businesses and individuals on effectively & profitably engaging social media
• Establishes best practices for utilizing social media as a business tool
• Assists organizations with internal and external marketing & communication efforts
• Establishes Standards Of Conduct for:
  • Responsible & ethical communication
  • Risk management
• Establishes the appropriate manner & method for implementing sales strategies
• Emphasizes the importance and benefits of YEO - You Engaging Others
• Increases the SEO impact of members’ Social Media contributions
• Provides a roster of renowned speakers on Social Media marketing & strategy for your next conference or event