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Information
- Location:
- Minneapolis, MN, 55404
- Phone:
- 612-872-4847
Client Case Study
Vote Yes Minnesota is an initiative for the Clean Water, Land and Legacy Amendment in the Minnesota 2008 election that will offer tremendous help to protect natural areas, including our many forests, parks and trails that both Minnesotans and our tourists enjoy so much. This amendment is for funds to protect over 1 million acres of wooded lands, natural areas and farmland that will be lost over the next 25 years to growth.
Main Objective
Increase awareness of the campaign and encourage voters to support the amendment.Project Summary
Spyder Trap was challenged with pulling together a strategic online marketing plan aimed at targeting the 18-30 drop-off voter demographic. Our tactics included: search engine optimization, sponsored search, web development, social media, email marketing and banner advertising. Our overall goal was to gain as much awareness for the amendment as possible and to inform potential voters of the issues involved.The Result?
The Clean Water, Land and Legacy Amendment passed with 59% of the vote! This goes to show that even in a difficult economy, Minnesota voters approved a sales tax increase to protect the wilderness they know and love.Online Marketing Work Completed
- Website development
- Website Analytics
- Landing page creation and optimization
- Online strategy
- Facebook group/page creation and strategy
- Facebook application development
- Twitter page creation and management
- Sponsored search/SEO
- Facebook advertising
- Online PR
- Banner Ads
Spyder Trap Online Marketing
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Minneapolis Online Marketing Blog | Spyder Trap Online Marketing
Our Online Marketing blog covers industry topics, news and events from all angles. This includes search engine optimization (SEO), pay-per click (PPC), email marketing, social media, online PR, web strategy, web development and more. Thanks for reading, and feel free to comment!
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| Latest Articles | ||
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Twitter Outage In China
Wednesday, June 03, 2009 6:55:57 AM |
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| Jason Douglas Spyder Trap Online Marketing Tuesday, China’s government has blocked Internet users access to Twitter. Though there has been no official statement from the Chinese government, it is likely due to the approaching 20th Anniversary of the Tiananmen Square. The Chinese government may feel that this will curb any negative conversation that may have occurred otherwise. This [...] | ||
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8 Twitter Clients Worth Checking Out
Wednesday, May 27, 2009 8:04:41 AM |
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| Brad Wellman Spyder Trap Online Marketing The following is a list (in no particular order) of my favorite desktop and web-based Twitter clients out there right now that make the Twitter social media experience easier and more enjoyable. 1. Tweetie – available for Mac only, this Twitter client gives users the freedom to easily manage multiple accounts in one [...] | ||
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Social Media Strategy Development
Thursday, May 21, 2009 6:44:22 AM |
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| Mike Rynchek Spyder Trap Online Marketing With Facebook recently achieving 225 million active users, and Twitter - well, who really knows how big Twitter really is - firms are desperately trying to understand how to make social media work for them. Not only is the volume of users massive, so is the challenge of making sure you [...] | ||
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What Simple Life Lessons Can Teach Us About Social Media Optimization
Wednesday, May 20, 2009 7:40:32 AM |
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| Brad Wellman Spyder Trap Online Marketing The idea for this post came to me when watching the latest advertising campaign “Lessons Learned” for Price Waterhouse Coopers how life experiences have shaped people’s individual view of business. In thinking about this concept, I thought about the simple life lessons we (well, many of us) are taught at [...] | ||
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Outsourcing Social Media?
Thursday, May 14, 2009 6:45:02 AM |
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| Mike Rynchek Spyder Trap Online Marketing Today I was asked to list out a few of the top reasons why social media should be outsourced versus managed internally. Since it was about the third time this week the question came up, I decided to address it in today’s blog post. This post speaks directly to the question [...] | ||
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Thoughts on Twitter’s New Ranking System for Search
Saturday, May 09, 2009 6:36:48 AM |
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| Brad Wellman Spyder Trap Online Marketing Yesterday I wrote about how Twitter will soon begin indexing links for search. Ending that post I asked how you think Twitter should base their reputation ranking system; should it be based on the number of followers a user has? What about the number of retweets they have? Maybe some [...] | ||
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Twitter Will Begin Indexing Links for Search
Friday, May 08, 2009 7:11:35 AM |
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| Brad Wellman Spyder Trap Online Marketing Twitter Search, as many know, is perhaps the most relevant search engine out there today, by monitoring and tracking conversations and trending topics. It allows users to get the most up-to-the-minute updates along with what people around the world are saying about current events. Now however, Twitter is making a [...] | ||
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Twitter Integrates Twitter Search on All User Profiles
Saturday, May 02, 2009 3:25:02 AM |
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| Brad Wellman Spyder Trap Online Marketing Twitter announced yesterday that they have integrated the search functionality from Twitter Search into every user’s profile. Many people, including myself, were waiting for this day, where they could perform searches and find out what is happening now in real-time, right from their Twitter home page. With this technology [...] | ||
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Google Analytics iPhone Application
Tuesday, April 28, 2009 4:37:26 AM |
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| Mike Rynchek Spyder Trap Online Marketing Web geeks on the go can now keep tabs on their websites through a new Google Analytics iPhone app now available at the Apple App Store. The $5.99 app developed by http://analyticsapp.com provides 29 standard reports including overview reports, visitor reports, traffic reports, content reports, event tracking reports and custom reports. [...] | ||
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Forget Everything You Know About Web Design and Build a Great Landing Page
Wednesday, April 22, 2009 4:52:12 AM |
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| Glenn Seaberg Spyder Trap Online Marketing At the core of every successful sponsored search or e-mail campaign stands a great landing page. Designing a great landing page, however, is counter-intuitive to everything most website designers think they know. If you want the highest conversion rate possible from your landing page, follow these absolute rules: Designate only ONE purpose for [...] | ||
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Discussion Board
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Vote Yes campaign for cleaning up Minnesota's natural resources
1 post by 1 person. Updated on June 25, 2008 at 12:59pm
Vote Yes campaign for cleaning up Minnesota's natural resources
1 post by 1 person. Updated on June 25, 2008 at 12:59pm
Fun Twitter Stories!
1 post by 1 person. Updated on June 12, 2008 at 12:01pm
Notes
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Brad Wellman
Spyder Trap Online Marketing
Perhaps one of the best tools I have found to enable multiple people in an organization to tweet through a single branded Twitter account is CoTweet...
Glenn Seaberg
Spyder Trap Online Marketing
An important poll recently conducted by JupiterResearch and Verse Group identified the top two priorities of marketing executives:
1. Achieving measurable ROI on their marketing spends, and
2. Integrating online and traditional media...
Recently I was asked by a client to pull together some high-level social media statistics. I found some interesting facts from several different sources. I thought I would share. These stats are of course changing by the moment but this is a pretty good snapshot of the social media environment...
Capabilites
| Spyder Trap Online Marketing offers online marketing services focused on search engine marketing, blog marketing, online public relations and social media. Success on today's Internet requires the right web strategy, and building that strategy for your organization is our first step. We help you identify your true business needs and objectives, and develop a solid road map for getting you there. |
Blog MarketingBlogs for corporations, organizations and businesses of all sizes have gained popularity in the last few years due to their strong marketing benefits. Spyder Trap understands the abilities and strengths that blog marketing can bring to an online presence, and can help you leverage them. Click here to learn more about Spyder Trap's blog marketing services, or check out our online marketing blog here. |
Email MarketingSpyder Trap works with you to develop high impact email marketing campaigns that integrate with your overall marketing mix and generate leads. |
Online Public RelationsLearn how to “pull” prospects to your website, rather than “push” your messaging out to them. Public relations implemented in an online sense results in increased web traffic, inbound links and search engine rankings, which all contribute to prospects finding you, not the other way around. |
Pay-Per-Click (PPC)Looking for immediate visibility in the search engines? Spyder Trap develops and manages pay-per-click advertising campaigns to drive qualified traffic to your website and increase your conversion rates. |
Search Engine OptimizationWith our search engine marketing and search engine optimization (SEO) serivces, your website can rise through the rankings on Google and Yahoo! Click here to learn more about Spyder Trap's SEO services. |
Social MediaThe next generation of online marketing is about interaction and participation, not a one-way communication. Spyder Trap leverages social media platforms to start conversations with your prospects and increase online brand recognition. |
Web AnalyticsWeb analytics are the core to your online marketing strategy, and at the core in understanding where your online campaign is running strong, and where it is falling flat. With our web analytics services, you gain a clear understanding of your conversion funnels and where you can improve, allowing you to be more efficient in your online marketing spending. |
Web DevelopmentWe approach web development with a marketing eye, which means your website will be good-looking as well as search engine friendly. |
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