TargetX

Get ready for more work and greater stress — at least according to predictions by some of your colleagues who responded to the question, “What does the future hold for college recruiting?” For his forthcoming book — Overthrowing Dead Culture: The Vision to Change the World of College Admissi...

You know how this time of year goes — before you can even put your Halloween costume away, department stores will be all decked-out for the holidays and radio stations will be spinning The Waitresses 24-7.* But while the premature holiday push can be frustrating, it does remind us that the end of t...

Admissions counselor Daniel Creasy loves Facebook, Twitter and the other social media that make it possible for admitted students to feel like they’re part of Johns Hopkins University before they ever attend their first class. ...

We were recently asked by the folks at University Business to give them insight into the most common mistakes that we have been experiencing within the campus visit. In this month issue of the magazine you can read the mistakes; then watch the video for more in-depth explanation of these mistakes.

If you’ve read Brian Niles’ recent post, you know he’s looking for help with writing the last chapter of our upcoming book, Overthrowing Dead Culture: The Vision to Change the World of College Admissions. The ...

So let’s connect some experience economy dots and make them all relevant to your campus visit programs. Disney to finally make their Disney Stores an “Experience” Disney Stores have never really matched the Disney Magic. They’re just stores. Passive buying. Not an...

TargetX launches free video library. View past webcasts, Xpert video tips and video blogs. http://bit.ly/L1aLB # Free Download: Chapter 2 from the upcoming TargetX book, Overthrowing Dead Culture http://bit.ly/wb35f #

A recent story in Time (September 21, 2009) shares ways colleges are cutting costs. Unfortunately, many colleges suffering from dramatic endowment declines (on average 23%) have taken to across-the-board budget cuts to deal with the situation...

Marketers get so excited by flashy website tools that they often forget about the fundamentals, says interactive expert Linda Eskin. And that can be disastrous since a good user experience on your website can be as important as good customer service...

As you may have heard, we’ve been busy writing a book titled “Overthrowing Dead Culture: The Vision to Change the World of College Admissions.” We published Chapter 2: “The Change” in time for NACAC in Baltimore last month (that you can now download for free). We’re on...

Today I’d like to share my “10 Email Tips” from our most recent webcast. I figured if you were there, this could be your little “post-game wrap-up.” And if you weren’t, then hey, it’s new to you;) Here are my “Top 10 Tips for Writing Better Email Messages:” 1. Know your role: ...

Join Adrienne Bartlett today at 3pm ET “10 Tips for Writing Better Email Messages” http://bit.ly/3xPfyD #

It’s the most frequently asked question in email marketing, “How do I write a good subject line?” Email experts have spent a lot of time exploring the mysterious subject line. Here are some of their findings and recommendations: - Include a benefit. Give...

Last night was a late one for this Philly girl — but hey, when October baseball calls, I answer. Unfortunately for me, it’s Monday now, and that means back to work. He...