The Buyer Group - interactive public relations + branding

By: Lisa Buyer Did you know 1 out of 8 couples married in the U.S. last year met via social media, according to our favorite site www.mashable.com. Talk about chemistry! As an interactive PR agency, The Buyer Group says people need a reason to interact with you on social media. It’s kind of like building a little chemistry for that first kiss....

Here are 20 possible goals a business may have for getting involved with social media. What goals do you set for your social media efforts?

Things will never be the same… It may sound like a break up line, but in business, it’s true. Social media and search are changing how we do business – including everything from customer service to online branding to marketing. Looking for me this week?  Follow me on Twitter.com/lisabuyer for status tweets....

Gary Vaynerchuk's new book is a best-seller, and he has more than 800,000 followers on Twitter. What are his social-networking commandments?

Sometimes it takes a 7-year old to put things in perspective. Having a bad day? This should make you smile. Don't Drink, No Smoking and Definitely Don't Do Drugs. Kennedy Carbert shares her views on what can happen when you do these things. ...

In the online dating business where new sites close as quickly as they open and only a handful have mastered the art of matchmaking, a new generation of services is courting the billion-dollar industry by leveraging all that personal information on social networks.

Another year in the Search Marketing world, another WebmasterWorld Pubcon in Las Vegas. Pubcon was one of the first search marketing conferences I

Every social media user puts such great importance on building a large following on Twitter or group of Fans on Facebook. It definitely  is important  to connect with as many people as possible in both public relations and social media, however the strength of your connection is dependent on how well you know your audi...ence.  Ask your followers questions about themselves....

Put a face to your name and reveal who is behind your messages. Whether it is the company’s CEO, social media coordinator or Frank from Accounting, allowing your audience to connect a real face and name with your content will help to foster a relationship and encourage interaction.

How big of a gamble is it to stop paying your Florida mortgage? This is a question I receive very frequently as a foreclosure defense attorney in South Florida and was recently cited as a source on the topic by the Sun-Sentinel.