
Internet Marketing Expert Learn how Barack Obama's team used tools like Google Analytics and Google Website Optimizer to test and perfect their Internet Marketing campaigns and ultimately receive over $500 million in online donations.
Источник: www.youtube.com
Dan Siroker, Director of Analytics for the 2008 Obama Presidential Campaign, walks through how they used data to win the presidential election. He showcases a collection of tools used including Google Analytics and Website Optimizer. ...

Internet Marketing Expert
There are some interesting points in this article. Unfortunately, things have changed for SMBs. There's no longer magical tricks for affordable getting visibility in search results. Many online factors are now influenced by offline factors and those that have traditionally been aggressive marketers are the people th…at get great placement. It doesn't mean it's a fruitless effort, SMBs just need to have realistic goals when beginning SEO campaigns.Подробнее
Источник: www.searchengineguide.com
Many small businesses are at a financial disadvantage when it comes to marketing their website. Too often they don't have the funds, time, or resources needed to engage in as much marketing as they would like. ...

Internet Marketing Expert I co-hosted a webinar with Google yesterday that discussed how people search for healthcare information online and how doctors can benefit from Google AdWords. We had some technical difficulties in the beginning but it went well with over 100 attendees. Thanks Google!

Internet Marketing Expert This is interesting but not surprising. In addition to just not getting it, I think the larger issue big organizations have is figuring out who should handle social networking. The same often goes for Internet Marketing, web design, etc. There are still companies out there who delegate these duties to their I.T. department! =/
Источник: mashable.com
A new study finds that the vast majority of the world's largest companies aren't using Twitter effectively. What are they doing wrong?

Internet Marketing Expert Getting more links to your website is a time consuming and costly exercise, but it pays big dividends when it comes to SEO. I am often asked by small businesses how to do this cost effectively and this article does a good job of covering the tactics I typically recommend to them.
Источник: searchenginewatch.com
Some do-it-yourself link marketing strategies.

Internet Marketing Expert It was inevitable, now even more games will be integrated into Facebook.
Источник: www.allfacebook.com
Last month we wrote about the impending launch of Facebook on XBox LIVE and now it's official. According to Microsoft, Facebook will launch on Xbox LIVE on November 17th, the same day we mentione ...

Internet Marketing Expert Bing struck a licensing deal with Wolfram|Alpha and will start including their results shortly. If you haven't played with Wolfram|Alpha before, you can do so at: http://www.wolframalpha.com/
Bing - How Many Calories in a Burger? What’s 2^2^2^2^2? Bing and Wolfram|Alpha Have the Answers - Se
Источник: www.bing.com
One of the things we’ve tried to do with Bing is to bring customers the information they are looking for, presented in a useful way. If we can adequately infer a user’s intent, we can bring them a much more compelling experience than an endless list of links. ...

Internet Marketing Expert Email marketing is still very effective - you just need a good strategy!
Источник: www.marketingsherpa.com

Internet Marketing Expert Yes, Social Marketing can benefit many different types of businesses!
Источник: blogs.forrester.com
Yesterday we published a case study that I'm really excited about, covering how the NHL used tweet-ups to create excitement for the 2009 Stanley Cup playoffs. The league worked with fans to organize ...

Internet Marketing Expert TIP: You will never be truly effective at website design unless you analyze how people interact with your sites. Otherwise, you're just designing for aesthetics and pretty doesn't equal effective...

Internet Marketing Expert A taste of where Google is heading. Organic (FREE) results in Google will continue to be pushed further down as they monetize more and more of the search result pages...
Источник: www.seobook.com
A look at Google's disappearing organic search results.

Internet Marketing Expert This is an interesting new service for small business where you only pay when someone sees your listing and actually calls your business. The really amazing (and scary) thing is the log and index the calls (convert voice to text) to determine the outcome of the conversation. i.e. they use the conversation to determine if an appointment was made, etc.
Источник: www.yext.com
Pay only when someone looking for what you offer searches one of our sites, sees your listing, picks up the phone and calls you directly about what you offer.

Internet Marketing Expert For the designers out there - maybe these creative designs will give you some inspiration!
Источник: www.smashingmagazine.com
The most recent collection of creative blog designs was featured here on Smashing Magazine back in July. Only three months have passed and we’ve got a new dose of inspiration for you. Beautiful and sophisticated ...

Internet Marketing Expert This is a great article on measuring social media and tips that can guide you in selecting the right metrics to measure and track. A successful campaign will mean different things to different people depending on what you are looking to accomplish!
Источник: blogs.forrester.com
Marketers don't think they're very good at measuring social media. When my colleague Emily Riley asked marketers to rate their ability to measure the impact of their social media initiatives, the average grade they gave themselves was 4.5 out of 10. ...

Internet Marketing Expert SEO: Where do you start??? Here is a good article for beginners that outlines some of the things you need to consider when starting an effective SEO campaign. Oh, questions are welcomed here to fire away!
Источник: searchenginewatch.com
Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.


















