New Charity Initiative - Ask the Commissioner
Displaying all 3 posts by 3 people.
Post #1
PGA TOUR wroteon May 5, 2009 at 12:20pm
The PGA TOUR is starting a new Charity initiative today. Commissioner Tim Finchem will be annoucing all the details at 3:30 pm. You can also read about the efforts at http://www.pgatour.com/cha
If you have questions or suggestions for the Commissioner, ask here and he will answer them in a story on PGATOUR.COM this week.
If you have questions or suggestions for the Commissioner, ask here and he will answer them in a story on PGATOUR.COM this week.
Post #2
Ross wroteon May 6, 2009 at 8:49am
"Teach them how to fish..."
First let me commend the TOUR on their charitable efforts and that of their partners - you give in ways that no other major professional sport does and for that the communities that the TOUR stops in are extremely grateful.
The key to this program, as I see it will be to develop a plan to not only engage the constituent base while the TOUR is in town, but leading-up to and after the stop. The linchpin to any charitable initiative is sustainability. If the TOUR comes in on Monday, leaves on Sunday and puts a check in the communities/charities hand you're not maximizing your presence - you haven't taught the communities how to fish, you've simply given them a fish (albeit an 85 lb tuna).
You're asking for suggestions, so here are two:
-Develop a tool kit to put in every fans hand when they leave the event. The tool kit not only talks about where the money is going that has been raised at that tournament, but tells them what they can when the tour packs up and leaves on Monday. What local charities are in the area that they can get involved with? How can they volunteer for these charities? How can their kids get involved? Be specific too - give them contact info for every volunteer coordinator at every charity in their area.
-Develop a new micro site for these constituents to not only find out how they can get involved in their local charities after the TOUR leaves, but let them connect to each other - let them share their volunteer stories and experiences. Additionally include an area where you track a fundraising goal for each TOUR stop and start keeping track of funds raised AFTER the TOUR leaves. Have a mini "FedEx Cup" for this little competition amongst these communities and give an additional check the following year to the communities that raise the most money...again, after the TOUR leaves. This not only engages constituents beyond attending an event, but it builds pride at each TOUR stop.
Those are just a couple thoughts - both are simple to execute and leave a lasting impression on the communities where you stop. But most importantly for your fans/volunteers/charities/
-Ross Evans
First let me commend the TOUR on their charitable efforts and that of their partners - you give in ways that no other major professional sport does and for that the communities that the TOUR stops in are extremely grateful.
The key to this program, as I see it will be to develop a plan to not only engage the constituent base while the TOUR is in town, but leading-up to and after the stop. The linchpin to any charitable initiative is sustainability. If the TOUR comes in on Monday, leaves on Sunday and puts a check in the communities/charities hand you're not maximizing your presence - you haven't taught the communities how to fish, you've simply given them a fish (albeit an 85 lb tuna).
You're asking for suggestions, so here are two:
-Develop a tool kit to put in every fans hand when they leave the event. The tool kit not only talks about where the money is going that has been raised at that tournament, but tells them what they can when the tour packs up and leaves on Monday. What local charities are in the area that they can get involved with? How can they volunteer for these charities? How can their kids get involved? Be specific too - give them contact info for every volunteer coordinator at every charity in their area.
-Develop a new micro site for these constituents to not only find out how they can get involved in their local charities after the TOUR leaves, but let them connect to each other - let them share their volunteer stories and experiences. Additionally include an area where you track a fundraising goal for each TOUR stop and start keeping track of funds raised AFTER the TOUR leaves. Have a mini "FedEx Cup" for this little competition amongst these communities and give an additional check the following year to the communities that raise the most money...again, after the TOUR leaves. This not only engages constituents beyond attending an event, but it builds pride at each TOUR stop.
Those are just a couple thoughts - both are simple to execute and leave a lasting impression on the communities where you stop. But most importantly for your fans/volunteers/charities/
-Ross Evans
Post #3
Josh wroteon May 6, 2009 at 10:12am
Greetings,
While The Tour's commitment to charitable efforts is unmatched in professional sports, I had the feeling the new initiative was actually "a new initiative."
I read the article linked above and could not discern what is "new" about the initiative? I understand if this is just an attempt to draw attention to the ongoing charitable efforts, but if there is indeed something new I'd love to understand it better.
Personally, I'd love to see a focus on golf related charities. Urban youth intros to golf, summer golf recreation programs for children, golf introduction for the handicapped, golf for the elderly (bringing golf to the nursing home). Golf as rehabilitation for military veterans adjusting to normal life. Creating a love for the game creates a sustainable fan base for the Tour in the future. I know the Tour does a lot of work all over the map when it comes to charity, but I think the focus needs to be on golf. (Personal Opinion).
At any rate, continued success!
Cheers.
While The Tour's commitment to charitable efforts is unmatched in professional sports, I had the feeling the new initiative was actually "a new initiative."
I read the article linked above and could not discern what is "new" about the initiative? I understand if this is just an attempt to draw attention to the ongoing charitable efforts, but if there is indeed something new I'd love to understand it better.
Personally, I'd love to see a focus on golf related charities. Urban youth intros to golf, summer golf recreation programs for children, golf introduction for the handicapped, golf for the elderly (bringing golf to the nursing home). Golf as rehabilitation for military veterans adjusting to normal life. Creating a love for the game creates a sustainable fan base for the Tour in the future. I know the Tour does a lot of work all over the map when it comes to charity, but I think the focus needs to be on golf. (Personal Opinion).
At any rate, continued success!
Cheers.