Background:

It’s no longer a debate. Global climate change is a fact of life today. Scientists from all over the world agree that the evidence of a warming trend is "unequivocal," and that human activity has "very likely" been the driving force in that change over the last 50 years; they believe the earth could warm by an additional 7.2 degrees Fahrenheit during the 21st century if we fail to reduce emissions from burning fossil fuels. This rise in average temperature will have far-reaching effects. Sea levels will rise, flooding coastal areas. Heat waves will be more frequent and more intense. Droughts and wildfires will occur more often. Disease-carrying mosquitoes will expand their range. And species will be pushed to extinction.

Global warming is already affecting the world we know, endangering polar bears, shortening ski seasons and creating more intense storms.

The Live Earth global concerts on 7/07/07 helped to create a tipping point of awareness in the U.S. this summer. Live Earth is leading the charge to create a mass movement to influence people to address climate change, through the power of entertainment. With 8 concerts on 7 continents, and a broadcast on over 150 TV stations around the globe. Live Earth was the largest global media event in history. This event was the single largest online entertainment event ever, and in total we had an estimated live audience of 1 million people, and 2 billion total viewers around the world.

The UN secretary general has called the climate crisis “the most defining crisis of our time,” and has pointed to the U.S. (and China) as the leading emitters of greenhouse gasses. In the next 9 months, Live Earth will focus our efforts here at home where awareness and behavior change are lagging from the rest of the western world.



Background – Live Earth 2008 Campus Program:

On April 20, 2008 we will kick-off a massive Live Earth fueled student movement in the U.S. Ultimately, we aim to reach half the total student population – nearly nine million undergraduates.



Assignment:
Help us position Live Earth and create a messaging strategy that will kick-start students to take action. Help us define actions that will be the most relevant to students and help the cause. Evaluate our current messaging and inform us on how we can make it smarter, more impactful.

The Live Earth Assignment has 3 components:

1. How should LE be positioned to college students?
2. How should messaging come out of that?
3. What do the actions look like?

(Request full length brief for more information on the program and the assignment.)

Hi Edward. I´d like to request to full length brief, you could send it to dmejiag82@yahoo.com.

BTW, I have a question. I have this group called Colectivo Planner, which is an equivalent to plannersphere, but with only planners from Latin America. I told them about Planning for Good and many are interested in participate. But there are some questions that I can´t answer: for example there are people in the US, that works in hispanic agencies and they would like to present their ideas independently of the local group (an specific case is LA). What should I told them? Could you give me your email, so they can contact you in case of any other doubt?

Thanks,

Daniel Mejia
Medellin - Colombia

Hi Edward, <br /><br />I'd like to request a full brief for the Live Earth Campus Program. <br /><br />I'm from Boston and met Gareth Kay briefly at a school alumni night. <br /><br />Would like to pitch in...<br /><br />Suman

Are you part of the Boston PFG group?

Good ques.

I don't think so, officially I haven't joined the group...what does one have to do to join it??

Hi Edward,

Just joined the Boston group via Gareth's website, ahh!

Thanks for the tip....

Suman