Virtual Event Engagement
Topic: Virtual Event Engagement
Displaying all 4 posts by 3 people.
Post #1
Dennis wroteon February 19, 2009 at 8:54pm
What are good tactics for generating/increasing attendee engagement at live virtual events?
I'll throw one out here - involve expert presenters in the networking areas of the event (e.g. Networking Lounge / group chat).
I'll throw one out here - involve expert presenters in the networking areas of the event (e.g. Networking Lounge / group chat).
Post #2
Kenny wroteon February 28, 2009 at 11:23am
Here are a few Dennis:
1) Relevant Content. The more relevant content the more conversation
2) Ask questions. Simple but effective
3) Polls are great ways to generate engagement. Yes, it's not with each other but results can create a feeling of being a part of the group
4) Integrate ARGs(Alternate Reality Games) into the strategy. Thread games and activities into the event. These can continue through the entire lifecycle of the event (pre-during-post)
5) Incentives. Encourage participation by providing points, money, or some incentive to engage. Remember, a big motivator might simply be highlighting the individual within the community. We are in the ME generation.
6) Provide space to engage on content or topics that might not be directly related to the event but fit within the interests of the attendees.
7) Identify other communication channels being used throughout the event-monitor and join in these to encourage participation in the event. If there are some great tweets using a hashtag going on, jump in and encourage people to move to the networking lounge or participate in a group chat.
Would love to hear some others..
1) Relevant Content. The more relevant content the more conversation
2) Ask questions. Simple but effective
3) Polls are great ways to generate engagement. Yes, it's not with each other but results can create a feeling of being a part of the group
4) Integrate ARGs(Alternate Reality Games) into the strategy. Thread games and activities into the event. These can continue through the entire lifecycle of the event (pre-during-post)
5) Incentives. Encourage participation by providing points, money, or some incentive to engage. Remember, a big motivator might simply be highlighting the individual within the community. We are in the ME generation.
6) Provide space to engage on content or topics that might not be directly related to the event but fit within the interests of the attendees.
7) Identify other communication channels being used throughout the event-monitor and join in these to encourage participation in the event. If there are some great tweets using a hashtag going on, jump in and encourage people to move to the networking lounge or participate in a group chat.
Would love to hear some others..
Post #3
Dennis wroteon March 1, 2009 at 6:59am
Great points, Kenny.
Regarding #5 (incentives) and the notion of highlighting the individual within the community - one concept to explore might be the notion of 'enhanced avatars' or 'special designation avatars' that an attendee can select once they've achieved a certain number of activity points - or, successfully answered a series of questions.
Regarding #6 - ad-hoc discussion areas could be interesting - where you can bring in elements of an 'unconference' into your virtual conference.
Regarding #5 (incentives) and the notion of highlighting the individual within the community - one concept to explore might be the notion of 'enhanced avatars' or 'special designation avatars' that an attendee can select once they've achieved a certain number of activity points - or, successfully answered a series of questions.
Regarding #6 - ad-hoc discussion areas could be interesting - where you can bring in elements of an 'unconference' into your virtual conference.
Post #4
Kelly wroteon June 5, 2009 at 2:11am
1. Celeb / Industry luminary as the opening and closing speakers.
2. Have industry SMEs provide the working sessions and panels
4. Design a plan - build around opprotunities to chat with others
5. Besides webcasts, build an Ask the Expert or Executive Chat session with the attendees. Pick a topic, have people sign up in advance. Get the face to face online with someone who can inspire and lead
6. Avoid the temptation to have more than 20 exhibit booths, if not less.
7. Make it easy for attendees to find out who else is here, and make contact with them.
8. Use the lounge as an icebreaker, get peple in there early when they need coffee, or late when they are ready for that first cocktail. Tell some stories and make some friends while you're online.
9. do some easy and some hard games, make the prizes good, and be sure to recognize the winners in the virtual event.
10. that's all I got to say about that
2. Have industry SMEs provide the working sessions and panels
4. Design a plan - build around opprotunities to chat with others
5. Besides webcasts, build an Ask the Expert or Executive Chat session with the attendees. Pick a topic, have people sign up in advance. Get the face to face online with someone who can inspire and lead
6. Avoid the temptation to have more than 20 exhibit booths, if not less.
7. Make it easy for attendees to find out who else is here, and make contact with them.
8. Use the lounge as an icebreaker, get peple in there early when they need coffee, or late when they are ready for that first cocktail. Tell some stories and make some friends while you're online.
9. do some easy and some hard games, make the prizes good, and be sure to recognize the winners in the virtual event.
10. that's all I got to say about that