
David Gillespie has been burning the midnight oil producing this epic 260 slide presentation, which covers a lot of ground, including his thoughts about the ‘Intention Economy’, in an incredibly compelling way. As...

As I’ve mentioned before, measuring the ROI of social media on a campaign level is pretty tricky and as Sandrine pointed out a couple of weeks ago, companies may need to take a long term view in order to fully reap the benefits of social media. ...

Yesterday evening the shortlist was announced for this year’s BIMA Awards. We’re pleased to say that we’ve been shortlisted 4 times, for the This is Now campaign we did with Ford and for our work with Skype, helping them listen and respond in social media. We’r...

We’re looking for a generally awesome graphic designer to join the team here at We Are Social towers, to work alongside our resident coding genius Chris (as seen above – please don’t let the fedora put you off), designing and building cutting-edge conversation platforms (blogs, online commu...

Ayant travaillé chez l’annonceur pendant plus de 10 ans avant de rejoindre We Are social, je conçois tout à fait la culture du ROI présente dans la plupart des entreprises – c’est la façon dont les choses fonctionnent, surtout en ces temps de récession où chaque centime compte. Ce qui est ...

Having worked client side for over 10 years before joining We Are Social, I totally get the ROI culture of most companies – this is how things work, especially in these recessionary times when every penny counts. ...

Paul Bradshaw has a really interesting post on the Online Journalism Blog, focusing on the interaction between ‘traditional’ and ‘social’ media. In short, BBC News’ education section published a piece on the threat of “tech addiction” to learning. As it turned...

Our friend Nick Burcher, Head of Products / Partnerships EMEA at Publicis’ VivaKi, drew me a diagram last time we caught up for coffee outlining his social media world view, which he’s since written up. I ...

Lorsqu’en 2005, j’ai commencé à découvrir les médias sociaux au travers d’un blog personnel j’étais convaincue d’être une pionnière dans leur utilisation au sein de ma famille et parmi mes amis et mes collègues. Aujourd’hui, ave...

Back in 2005, as I was first experimenting with social media with my personal blog, I was convinced that I was pioneering social media usage within my network of friends, family and colleagues...

The hype around Twitter doesn’t seem to be slowing down, however few research papers have been published so far about it. So it’s with a gleeful smile that I welcomed the results of the academic study of the phenomenon published by Professor Jim Jansen and his team at Penn State University. Th...

Twestival by Jon Cartwright After speaking at NMA Live’s Twitter for Brands, the IAB’s Travel Forum and Simon’s keynote on measuring online political behaviour, all in the last few weeks, it seems we have an even more relentless schedule of speaking engagements coming up over the next couple of mo...




















