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For more, visit: http://advertising.yahoo.c
For more, visit: http://advertising.yahoo.c
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Yahoo! Ad Week EventsCreated about 2 months ago
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Yahoo! Advertising We're geeking out over a Yahoo! Search feature that shows news, video and tweets for breaking stories. http://bit.ly/7ZpDLR
Source: bit.ly
News flash! Today Yahoo! News announced enhancements to its Yahoo! News Shortcut. The enhanced shortcut with these new tabs will now display for many breaking or major news searches, and offers related content: News, photos, video and tweets from Twitter.
Yahoo! Advertising
Ad News and Views from Around the Web:
How clients put the squeeze on agencies; world’s best yodels; no business like “shoe business;” how people share info; creative spotlight, and more...
Source: www.yadvertisingblog.com
Three ways clients push agencies to save moneyAgencies: forewarned is forearmed, as the saying goes. BNET offers tips on how your clients may try to put the squeeze on you.
Yahoo! Advertising See how Yahoo! is joining Facebook, Google, Microsoft and others to make "open" easier with the Open Web Foundation Agreement.
Source: bit.ly
Open is at the core of many Yahoo! initiatives and products. Over the past two years Yahoo! has been hard at work to change how we develop products and interact
Yahoo! Advertising Yahoo! VP Bill Wise says the Right Media Exchange is going to become a premium--but transparent--exchange.
Source: www.rightmediablog.com
We're excited to announce that Right Media has refined its strategy to become a premium exchange focused on being transparent, differentiated and interoperable.
Yahoo! Advertising Remember when we told you you'd be seeing more branded online video programming from us? Here's BrandWeek's write up of our latest video series, "What's So Funny?"
Source: www.brandweek.com
"What's So Funny?" will recap the funniest moments from primetime TV.
Source: adage.com
Yahoo will start to reposition its Right Media Exchange as a "premium exchange" in the hope that major advertisers will feel safe buying inventory.
Yahoo! Advertising Case Study: Norton hits a three-pointer with college basketball tournament campaign on Yahoo! Mobile
Source: www.yadvertisingblog.com
According to sports pundits, “defense wins championships.” This maxim is often true for the annual championship tournament of college basketball, commonly known as “March Madness.” The security software ...
Yahoo! Advertising Yahoo! asks ANA conference attendees, "What is the benefit of being a member of ANA?"
Yahoo! Advertising Create for a Cause winners announced...
Source: www.yadvertisingblog.com
Utilizing new Yahoo! Mail ads called Tandem, the Create for a Cause contest—sponsored by Yahoo! and the Ad Council—invited agencies to submit their best pro bono work. And they did.
Yahoo! Advertising On Flickr? Now you can submit your work for the Flickr Getty collection with our Call for Artists group.
Source: ycorpblog.com
Any Flickr member can now submit their work for consideration through the "Call for Artists" Group.
Yahoo! Advertising Yahoo!: Live, Via WiFi… from Times Square!
Source: ycorpblog.com
When you think of Times Square, you think of people – you and me, yellow taxis and lines for the latest shows. How about sitting and chatting with friends and
Yahoo! Advertising Yahoo! asks ANA confrence goers the question, "How has your company utilized innovative marketing practices to counter the economic effects of the past year."
Yahoo! Advertising Since we launched our enhanced pricing discounts in September, CTRs on our ads are way up, and CPCs and CPAs are down as compared to AdWords, according to Covario's blog.
Source: www.ysmblog.com
The Actionable Insights blog, published by marketing analytics software maker Covario, is reporting that Yahoo! Search Marketing’s September change to the way pricing discounts are determined is having a significantly positive impact for advertisers. ...
Yahoo! Advertising Our upcoming free YSM webinars can help you save money and become a smarter advertiser. The first one is tomorrow. Did we mention they're free to attend?
Source: www.ysmblog.com
The calendar may say November, but now’s the time to go back to school, whether you are already a Yahoo! Search Marketing advertiser or just thinking about becoming one. That’s because you can attend one—or ...
Yahoo! Advertising Wake your friends up: Create for a Cause winner, BostUp, by Publicis
Source: www.boostup.org
