Sotheby's says the diamond is the largest and purest of its type.

Consumers to Spend $4.7B on #Jewelry This Valentine’s Day. The National Retail Federation estimates that nearly one in five shoppers will gift jewelry for Valentine’s Day.

Consumers in the United States are expected to spend $4.7 billion on jewelry this Valentine’s Day, the National Retail Federation said.

According to its annual survey--for which Prosper Insights & Analytics asked 7,277 consumers this January about their plans--19 percent of survey takers indicated they wer...e going to give jewelry for the holiday.

The NRF anticipates shoppers will spend a total of $19.6 billion total on Valentine’s Day this year, up from $18.2 billion last year.

Consumers could spend an average $143.56 each on the holiday, up from last year’s $136.57.

The total spend and per-person spend are the second-highest estimates in the survey’s 15-year history, topped only by the record $19.7 billion and $146.84 recorded in 2016.

The NRF said consumers in the age range of 25 to 34 will be the biggest spenders at an average of $202.76.

This year’s survey found consumers plan to spend an average $88.98 on their significant other or spouse ($12.1 billion), $25.29 on family members like children or parents ($3.5 billion), $7.26 on children’s classmates or teachers ($991 million), $7.19 on friends ($982 million), $5.50 on pets ($751 million) and $4.79 on co-workers ($654 million).
#joyeria #anillos #weddingrings #jewelers…/6282-nrf-consumers-to-spen…

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According to its annual survey, 19 percent of shoppers indicated they were going to give jewelry for the holiday.
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January 18

The Diamond Producers Association

New York - The Diamond Producers Association unveiled the first two commercials in “Real is Rare,” its new campaign designed to fuel millennial interest in diamonds. #1800joyeria #joyeria

Real is Rare, Real is a Diamond. Learn more:

Happy Holidays

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Diamond demand inches higher as producers woo millennials…/diamond-demand-inches-higher-as-prod…

The diamond industry is boosting marketing spending in the hope of winning over new consumers, Financial Times reports.

Jewelry & Diamonds #weddingqoutes

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Happily Ever After quotes #weddingring

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