Photos
Posts

At the end of 2017, Google extended the meta description length from 155 characters to 320 characters. You might be wondering what this means for you. Do you need to use all those 320 characters? Should you go back and rewrite all your old meta descriptions? We've got all the details.

At the end of 2017, Google extended the meta description length from 155 characters to 320 characters. You might be wondering what this means for you. Do you need to use all those 320 characters? Should you go back and rewrite all your old meta descriptions? We've got all the details.
417marketing.com

Take a look around. Have you noticed something different about Google Search Console? Believe it or not, it’s been “rebuilt from the ground up." Although a limited number of beta testers have been enjoying the revamped service for months, Google finally released it to the general public earlier this year, announcing the change on January 8, 2018. It’s been unveiled gradually to select groups of users, but in the past few weeks, all users have been able to gain access to it. To better understand this update, its implications, its current offerings, and what’s to come, check out our latest blog post.

Have you noticed something different about Google Search Console? It's been "rebuilt from the ground up." Although a limited number of beta testers have been enjoying the revamped service for months, Google finally released it to the general public this year, announcing the change on January 8, 2018...
417marketing.com
Posts

Your physical place in the world and its proximity to people searching on Google is currently the most important ranking factor when it comes to local search pack results. In some ways, this shouldn’t come as a surprise. It is called local search, after all. But it can feel shocking when you realize how little influence other important factors, like relevance and prominence, have when the searcher is far away from you.

Have you ever thought about proximity and how it relates to search results? You might be surprised to learn that proximity is the most important factor.
417marketing.com

A top ranking in Google isn’t a trivial or superficial feat. It can increase your click-through rates and traffic, save you money on PPC marketing, and boost your website’s image and authenticity. No one wants to scroll through pages of search results, so if your page is numero uno, you’re guaranteed more attention. For all of these reasons, when webmasters first begin exploring SEO, they often ask, “How long does it take to rank in Google?”

How long does it take to rank in Google? A few months ago, Ahrefs sought to provide a quantifiable answer to this popular question with thorough research.
417marketing.com

Using Google Posts, businesses can post micro-blogs directly on their Knowledge Panels. The brief, temporary content might announce an event, include a call-to-action link, or advertise a specific product. Although Google Posts has been around for a while, it only moved to Google My Business in June, and it is expanding to include more and more businesses. To learn more about this feature and its recent changes, check out our latest blog post.

In June 2017, Google decided to extend the Google Posts feature to small businesses worldwide, allowing companies to post directly to the Knowledge Panel.
417marketing.com

Who truly enjoys searching for a new job? Google wants to make this process easier. A significant part of that initiative, Google for Jobs, works with the job-matching industry to provide a better experience on Google Search. And since it’s officially open for business as of June 20, 2017, we’d like to offer a quick introduction: https://www.417marketing.com/google-for-jobs-what-you-need…/

Google for Jobs, now officially open for business, works with job-matching websites to provide a better experience on Google for job seekers and employers.
417marketing.com

Those in the know at Google insist that the company updates its algorithms three times a day on average. Yet despite the frequent alterations – and shrugs from the search engine – SEOs pine for news about major updates. They would undoubtedly adore it if algorithm updates were announced like babies with cards that provided a name, date, size, and weight. The new Google update, spotted earlier this month, wasn’t officially announced but does boast a surprisingly human name: Fred. Are you ready to meet it? Or should I say him?

The new Google update, spotted earlier this month, comes with a surprisingly human name to match: Fred. Are you ready to meet it? Or should I say him?
417marketing.com

As more and more people choose to use their mobile devices on the go, we’re seeing a rise in “near me” searches, i.e., search queries that contain a location qualifier. For example, have you ever searched for “restaurants near me” or “coffee nearby”? If so, you’ve conducted a “near me” search. Although many factors don’t influence rankings in “near me” searches, some do – and why not take advantage of them?

As people use their mobile devices on the go, we're seeing a rise in "near me" searches. How can one optimize for "near me" searches? Click here to find out.
417marketing.com

417 Marketing President Nick Altrup was interviewed by the Springfield Business Journal for a story about SEO.

Image may contain: 3 people, people smiling

Although you don't need to abandon the passive voice entirely, you should avoid it when possible. Not only will this improve your writing, but it may also boost your website's SEO.

Sentences written in the passive voice are more difficult to understand due to their length and lack of clarity. Avoid the passive voice when possible.
417marketing.com

Since phones and other mobile devices dominate so many aspects of our lives, it may not surprise you to learn that Google Search will soon switch to a mobile-first index. Gary Illyes, a Webmaster Trends Analyst at Google, announced this titanic change last month at Pubcon, startling SEOs everywhere. Like it or not, mobile devices have finally trumped desktop computers.

Since mobile devices dominate so many aspects of our lives, it may not surprise you to learn that Google Search will soon switch to a mobile-first index.
417marketing.com

In the past month or so, did anything odd happen to your Google My Business listings? Although Google didn’t announce any algorithm updates, SEOs in the know detected the change. Since so many people found their listings “playing dead,” the local search community decided to christen the update Possum. The Google Possum Update altered local search results in several ways, giving some businesses a boost while letting others slump down.

The Google Possum Update altered local search results in several ways, giving some businesses a boost while filtering out others or letting them drop down.
417marketing.com

Google has finally released Penguin 4.0. Recently made a part of Google’s core algorithm, Penguin penalizes websites that use “black hat” SEO techniques to sabotage competitors’ websites or improve their own rankings. To discover the ins and outs of Penguin 4.0, check out our newest blog post.

Google has finally released Penguin 4.0. Recently made a part of Google's core algorithm, Penguin penalizes websites that use "black hat" SEO techniques.
417marketing.com

Just last week, on August 23, 2016, Google announced on the Webmaster Central Blog that they will soon begin punishing sites with interstitial ads. By targeting the obstructive and inappropriate use of interstitials, Google hopes to help users reach their online destinations with ease.

Just last week, on August 23, 2016, Google announced on the Webmaster Central Blog that it will soon begin punishing sites with interstitial ads.
417marketing.com

Check out our summary of the 2016 Quantitative Local Search Ranking Factors Study created by Mark Kabana (of Places Scout), Andrew Shotland (of Local SEO Guide), and Dan Lebison (of Local SEO Guide) in collaboration with Megan Smith and Marija Pejcinovska, statisticians from the University of California, Irvine. It just might make you see Local SEO in a whole new light.

The 2016 quantitative Google Local ranking factors study by Places Scout and Local SEO Guide can help you improve your rank and attract new customers.
417marketing.com

Today we list seven must-have WordPress plugins. These are plugins that we love and use often, so we’re confident that you will love them too: http://www.417marketing.com/must-have-wordpress-plugins/

No matter what your website's content or goals, it can benefit from these seven must-have WordPress plugins, which we love and use often at 417 Marketing.
417marketing.com

The Springfield business community lost a great man over the weekend. Tom Billionis was only 44 years old. Please visit the Tom Billionis memorial fund at http://www.plumfund.com/memorial-fund/tombillionis and consider making a contribution. I also want to say that it was at The Coffee Ethic that 417 Marketing became a reality.

We’ve established the Tom Billionis Memorial Fund to honor Tom’s life and legacy. We plan to use the funds raised to support causes Tom was passionate about, including Springfield’s Boyd Elementary International Baccalaureate School where all of our daughters attended. In addition, funds will be all…
plumfund.com