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Video Transcript
What we try to test are for basic models, which are which are the models of online fundraising, which means direct communication and engagement of media audience or communities, and we found out that four is for our element for Syria. these include a donation model membership Model subscription model and crowdfunding models. All these models have different and. these different models sheets kids at the for media ah live with their way the way of how they operate and and the way how day communicated audience and also the panna resources for is out of the most ah easy says call funding but for crowd funding you need external platform because ah and for crowd funding this is show turn ah ing रखते हुए थे and for example is used for small a local media to ah fund raise some money to buy a equipment and its also good to built their community what we found a our is that ah the nation more the ah is good markets not ah the best option because it doesn't include necessarily recording payment one of day men's certain amount of money could be collected but some cases that we are pilot wait show that after certain period of time the amount of money collected the grace so i found that to best models are ah membership and subscription membership is good for those media who are recognized as a brand as as media who are serving the mission for providing some additional value you so they cancel not the formation now the service bother mission and they have already become unity around that community of people who are willing to support them either living and serbia it is living our bro and membership more than means that communities active can really committed and when it comes to the technical function it the crucial to goes according came so when you decide to pay to support for the mission one media it's easier for me a supported and for the media to not to pay one hundred zeros one time but to pay for example ah fifteen neurons hundred types you know so this is one of the biggest finding subscription other is more than anything in technical sense and only the the biggest media publishers can afford it because actually you need to close the access on your website in order to to implement this more than i should be different some more also like premium soft ball hard ball micro payments etcetera etcetera so most of our media partners of more and they have no capacity technical capacity to develop this model but also on membership subscription not a combination of these two could be very well so these are some a findings and some lessons lessons that we learn so far and that are actually prove to be very function alina practice