we can speak here about more community engagement and that can be in many things it can main as we learnt here from from our experts it can be in training your your audiences we have cases where ah media outlets in and they are journalist they whole ah there neither sindhu training sessions they taught them actually is in some cases how to journalism themselves ah we have cases where ah you engage people on online or social media the drama examples where the creation of face groups facebook groups ah has led to better engagement and more trust in in the respective outlet you have the crowd crowd sourcing which everybody knows about and most of them media that have a presence online i have been doing for a long time so you have quite a lot happening in that area but i think what is what what leaves them together is basically more ways to actually listen to your audience more way to communicate with your audience and the third issue more more ways to ah actually offer ah your audience more than than just the text or just the peace of that you expect them to consume it and finish the experience