More and more and more radio stations around the world will tell you that when it becomes when it comes to recruiting talents, one of the first places you look at is how much of a social media following that they have actor is that particular time in both social media online and on your your followings on Facebook, Twitter and Instagram are very very important and also just how active you are because I think as. anyone will tell you in the radio world now, it's no longer a. Just broadcasting on one frequency there is multi platform that are happening so tell it really does need to be equipped to deal with the way they broadcasting is happening making videos making digital content first putting out the digital content in using already a platform to drive back to it so it's all those kind of things are really really important so it's no wonder that we finding that lot of very talent is being recruited on that line and radio stations are looking for talent that Is a lot more Daly equipped than they were in the past, so it's quite a very important factor. I would say one of the things that have since 19 is that radio stations are having to revert to. doing what they actually were intended to do and in the service to the community. So I wanna give you an example of a station I was working with in Paul called KC and they decided that they wanted to provide education for children who couldn't attend school and a lot of these areas as. Is that Danton was quite expensive so to send videos of lessons and stuff you know Facebook or whatever the case may be. It's gonna be very expensive in order for them to actually actually do that so because radio is still free as it were on an FM frequency and this state, the state decided to do something called the class of KC and it's 930 every day a different teacher with a different subject would come in and actually basically do the class. and it's just shows you that it was incredibly well received but it just shows you that we as a radio service or radio stations sometimes forget how important that kind of broadcasting is because. We're able to sit with their kids and actually listen to those lessons and different lessons every day we did in fact Facebook live It's for people that perhaps some missed it and want to go back and and and hear it again. But of course they were defeated to the object of learning to use that anyway, but nevertheless, it was quite successful and just an example of of of the kind of things that's that we're we're put into place to to serve the community in terms of education. What we're seeing a lot of as well is that the revert back to many dramas and documentaries and and those kind of things where podcasting has taken the radio drama to another level and nowadays, we're also seeing that people are quite used to the kind of podcasting and radio dramas that even on on highly commercial stations when you want to get messages out about covet 19, small little relevant drums we made like two to three minutes of that kind of thing just depending on what the target market was, but Very impactful because we're able to tell the story is as opposed to just making announcements as it were so there's just two examples of how radio is set to adapt and change and what is quite a different time for all of us and then we're gonna find post covered 19 a lot of changes in terms of listenership habits take, for instance where in the past it was always the drive time. It's always a breakfast show where the majority of the audience. Was there because they were commuting it might not be the case anymore because people have suddenly discovered you don't have to actually go to work every day, therefore. we're seeing different times that people are actually going to work in different times that people are commuting. So all we're gonna see a situation where the drive time is no longer the the the the the most listened to period of the day because people are leaving are working from home, They're not traveling as much as they would have and secondly there might be working at different times. so there's gonna be. You know an adjustment there and and I'm not sure whether we're still gonna see you know the preferential time as it were being driving. it might be Middle of the morning. actually you know and that's and that's something to consider.