In today’s world, how can business leaders address pressing social issues without veering too far from their core mission or alienating a substantial segment of their investors or customers? To answer this, APCO founder and executive chairman Margery Kraus shares results from APCO Insight’s recent survey of the United States’ most informed and influential consumers about their opinions on corporate advocacy: http://www.apcoworldwide.com/…/investing-in-our-shared-futu…
Which big game advertisers best connected with consumers on an emotional level, elevated their brand and addressed their corporate values? Our Bill Dalbec takes a closer look at this year’s commercials in his annual review: http://www.apcoworldwide.com/…/…/05/super-bowl-lii-ad-review
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Last Thursday, staff members in our Washington office participated in Passport to Purpose, a day to take a deeper look at some of the most impactful work their colleagues are leading. Here are some of our favorite pictures from the event! #myAPCO
Today is Data Privacy Day around the world. Kelsey Harclerode, a consultant in our Washington-based public affairs practice, looks at the year ahead and shares three things to know about data privacy in 2018.
Prime Minister Narendra Modi’s visit to the World Economic Forum in Davos is a crucial moment for India. Ambassador Tim Roemer, APCO senior counselor and the former U.S. Ambassador to India, outlines what world needs to hear from PM Modi’s speech at Davos tomorrow:
http://www.apcoworldwide.com/…/what-the-world-needs-to-hear…
Several prominent world leaders are set to speak at the World Economic Forum in Davos this week. Anthony DeAngelo, APCO’s media relations manager, outlines the speeches and speakers you'll want to pay closest attention to at Davos.
In what’s shaping up to be one of the most important events of 2018, global political and business leaders will convene next week in Davos, Switzerland for the World Economic Forum. APCO founder and executive chairman Margery Kraus previews this year’s Davos and shares three things to know.
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"The Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent between 2014 and 2024. During that time period, 14,900 ...new jobs will need to be filled."
UF CJC Online has partnered with APCO Worldwide professionals to bring the world of modern public relations in to every class and set the standard for graduate communication degrees. Find out more about how you can get started with our master's specialization in PR at http://bit.ly/2qNfBK5
Is jump-starting your company’s thought leadership on your New Year’s resolution list? If it is, our Jim Moorhead is here to share three ways to have a winning program in 2018.
Wishing all of our clients, colleagues, family and friends a wonderful 2018! #HappyNewYear #HappyHolidays
As companies, organizations and communications professionals prepare for the new year, it’s important to look back and reflect on lessons learned in 2017. Our Michael Appel shares three things to consider:
http://www.apcoworldwide.com/…/a-look-back-before-looking-f…
From all of us at APCO Worldwide, we want to wish our colleagues, clients, family and friends a wonderful 2018! #HappyHolidays
We are so proud to have been named the Observer's PR agency of the year in its 2017 PR Power 50 list! Congratulations to our wonderful team!
http://observer.com/…/observer-2017-public-relations-power…/
"In my 35 years in business I've never seen a more important time for companies to be ready to respond to this new social landscape." In this video, APCO IAC member Barie Carmichael reflects on operating in the new normal.
For more insights on this topic, check out the following post from Chicago MD Tina-Marie Adams: http://www.apcoworldwide.com/…/how-companies-navigate-the-n…
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The #BetterThanThat campaign was recognised with several awards this week, including Winner of Best Campaign (Corporate) and Highly Commended in Best Integrated Campaign at the CorpComms awards and Brexit Related Campaign of the Year at the European Public Affaris Awards. Congrats to our client for their leadership in this area and to our colleagues who brought it together! Watch an overview of the campaign here:
APCO was engaged by our client, the Polish Cultural Institute, to design and launch a national awareness campaign about the rise in hate-crime and to demonstrat...e that Britain was #BetterThanThat. Watch as our client and colleagues tell the story of this impactful campaign based on APCO's research, creative and ability to bring diverse stakeholders together. For more information, visit: http://www.apcoworldwide.com/…/ca…/polish-cultural-institute
See MoreToday is Women’s Entrepreneurship Day, a subject close to our hearts at APCO! To help mark the day, APCO Founder and Executive Chairman Margery Kraus took a moment to reflect on her career and shares three pieces of advice for women entrepreneurs. Read more here: http://www.apcoworldwide.com/…/three-pieces-of-advice-for-w…
