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CrowdCompass - AppNexus Portland accepts your challenge to #StrikeOutALS! To our Portland friends @Simple and Cloudability - you have 24 hours to accept our #ALSIceBucket challenge!
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Happening now: Tune into Market Makers at 9:33 AM ET to see our CEO Brian O'Kelley discuss the digital advertising landscape, including the Winter Olympics trends you need to know about! http://bit.ly/2Egsp21

Stocks continue to waver, Trump signs budget to keep gov't open
Yahoo Finance's LIVE market coverage and analysis of what you need to watch in the stock market begins each day at 9:25 a.m. ET.
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Officially on our way to #IABALM. Excited to meet, and host our Women's Leadership Breakfast and cocktail reception! RSVP here: http://bit.ly/2shrBE9

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In 2017, private marketplaces attraced more than $500 million in spend on our platform. Learn why here. http://bit.ly/2Eu9dwY

All Hail Private Marketplaces! - The AppNexus Impressionist
Private marketplaces offer publishers and sellers the ability to customize their business relationships and help each other meet their unique goals.
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We’re excited to welcome Democracy Works for our next tech talk on Feb 13, exploring their @turbovote technology to increase national voter turnout and participation across America. Learn more: http://bit.ly/2BdDuOj

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Big news: We're teaming up with Adobe Advertising Cloud to give buyers full visibility into fees at a site level, including the portion of their budget that reaches specific publishers. http://bit.ly/2E4GwqR

Announcement: We're Partnering with Adobe Advertising Cloud to Provide Full Supply-Chain Transparency - The AppNexus Impressionist
Advertisers buying inventory through AppNexus via Adobe Advertising Cloud will enjoy full visibility into fees at a site level.
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Learn how our internal impact committee empowers AppNexians to champion the causes they care about. http://bit.ly/2E5YJAb

A Case Study in Giving: How AppNexus Rallied its People for Disaster Relief - The AppNexus Impressionist
If you've browsed the web or turned on the news in the last couple of weeks, you've probably been confronted with images of the destruction caused by natural disasters in Texas, Mexico, Puerto Rico, and elsewhere. They certainly struck a ... Continue reading →
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We need to shine a light on the programmatic supply chain in order to fix it. http://bit.ly/2nDMUei

Cleaning Up the Programmatic Supply Chain Starts with Transparency - The AppNexus Impressionist
We need to shine a light on the programmatic supply chain and give advertisers transparency to solve the dual problems of fraud and "the ad tech tax."
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Initiatives like School Outreach Day are our way of showing girls that the tech world welcomes them. http://bit.ly/2DYtXxp

Women in Tech: Open the Door to AppNexus - The AppNexus Impressionist
This post comes to us from Rowan Hamill, a proud female in tech and first-year AppNexian. She is a born and bred Londoner, with a weird accent due to five years in Sydney. She is constantly blown away by the ... Continue reading →
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Advertisers rely on data segments to supply users with relevant ads, but updating these segments requires technology that can aggregate data from billions of ad transactions a day. http://bit.ly/2DXzKTP

Meet Van Gogh: The Algorithm that Makes Data Segmenting Simple - The AppNexus Impressionist
This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from Tyrone, a rising senior studying Computer Science ... Continue reading →
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Just 1 week until we join @iab for #IABALM in Palm Desert. Will you be there? Schedule some time to meet with us: http://bit.ly/2nvSbos

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Learn how the AppNexus platform makes programmatic buying more transparent by signaling auction rules to bidders for every impression. http://bit.ly/2DRHFxR

Transparent Auctions: Our Latest Move Brings Transparency to Digital Advertising - The AppNexus Impressionist
AppNexus is joining other industry actors in embracing transparent auctions to create a fairer, more open digital ad marketplace
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Header bidding could be the spark that ignites programmatic native. Read our white paper on the 2017 state of header bidding and learn how to take advantage. http://bit.ly/2nu5dSt

Header Bidding: The Next Evolution
Header bidding has revolutionized the way publishers monetize, but there's more change on the way. In this white paper, we break down what those changes will be and tell you how to take advantage, covering topics like:
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At our latest Summit, we discussed three things advertisers need for CTV to supplant broadcast as the go-to channel for video ad spend. http://bit.ly/2DOZ6PM

The Future of Connected TV - The AppNexus Impressionist
At our latest Summit, we demoed new products and made several announcements around or enhanced advertising capabilities in connected TV.
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We're gearing up for #IABALM where CEO Brian O'Kelley will be discussing how #blockchain can solve #transparency for #marketers. Let us know if you'll be there http://bit.ly/2DPr1z3

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During our Impact Week, over 500 AppNexians across 16 global offices gave over 1,800 total hours to charity. Learn more in our recap blog! http://bit.ly/2nr4SQt

How We Strive to Do Good: A Recap of AppNexus' Global Impact Week - The AppNexus Impressionist
The week of October 20th was a particularly special one at AppNexus, but not because of anything to do with ad tech. Instead, it was AppNexus Global Impact Week, which is when AppNexians around the world carry out charitable events ... Continue reading →
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The DSPs of the future will allow traders to automate repetitive tasks, run higher-performing campaigns, and take on a more strategic role. Download our newest white paper and see what the trading revolution will look like! http://bit.ly/2nnge7X

Our latest white paper: The Future of Trading
The future of trading is coming, so don't miss out. Download today and start preparing!
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