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Berkley's Dedication to Anglers
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Do you have dreams of becoming a professional angler like Hunter Shryock and our other Bassmaster Elite Pros?

We recommend being proficient in a wide range of techniques under all weather conditions so you're ready whenever you hit the water. #BerkleyFishingTips

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Berkley® Pro Justin Lucas shows that you can't go wrong with the PowerBait® MaxScent Creature Hawg.

Check out him reeling in a largemouth in this video from Wired2Fish.

Learn more about this bait here: http://bit.ly/creaturehawg

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Congrats to Berkley® Pros Adrian Avena Fishing and Justin Lucas for placing in the Top 10 during the Bassmaster Elite tournament over the weekend.

They used our bait and line while fishing at Lake Martin. Check out the rest of their winning set up:

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We do it all for the love of fishing!

What do you enjoy most about fishing? Check out our Instagram feed to see more about why we love the sport.

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When packing your tackle, take into account all the different variables and factors of wherever you're going.

Seasonal patterns for the region, historic weather patterns, fishing pressures and the lake itself are all important to consider.

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Like Berkley® bait, confidence is a key to catching more fish.

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Want to own the same set-up that helped Berkley® Pro Bobby Lane bring home the title at Kissimmee Chain? Check out what he used this past weekend below.

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Congrats to Berkley® Pro Bobby Lane for winning the Bassmaster Bass Pro Shops Eastern Open this weekend!

He used our PowerBait® MaxScent The General and Creature Hawg while fishing on his hometown lake in Kissimmee, Florida.

We're excited to cheer him on during Bassmaster Classic next month.

“From start to finish, this has been amazing,” said Lane, who notches his first win since topping the 2009 Elite Series - Tennessee Triumph on Kentucky Lake. “It was my time to catch a big sack. I’ve been so close before and I really gunned this week
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Brush up on your rigging skills before the season begins.

Check out this video of Hunter Shryock rigging our PowerBait® MaxScent Kingtail. #BerkleyFishingTips

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Behind the scenes at Berkley®:

We build our prototype molds in our lab in Spirit Lake, Iowa. We test different colors, bait sizes, and materials to see how they work. Our factory is where science meets fishing - the work that we do here helps us all catch more fish.

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We're partnering with Native Watercraft for the Ultimate Kayak Bass Fishing Sweepstakes.

Enter for your chance to upgrade your tackle box with some of our favorite tools.

Learn more here: http://bit.ly/berkleykayaksweepstakes

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Other soft plastics can't compete.

Learn more about the PowerBait® MaxScent in The General here: http://bit.ly/thegeneral_

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“I always dreamed of fishing a national tour, helping other people catch fish, and working with great sponsors like Berkley.

Seeing these dreams come true makes me want to work as hard as I can every single day because I want to do this forever.”

- Josh Bertrand

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Practice your cast.

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If you're fishing today, send us a photo of your Saturday sunrise or sunset and let us know where you're at!

Thanks Berkley® angler, Buzz R. for this stellar shot of a sunset on the Columbia River.

#BerkleyFishing #CatchMoreFish

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