Our CEO George Freney wrote about the challenges physical retail businesses face when trying to use search marketing to drive shoppers in-store.
booodl signs all 35 Australian Westfield shopping centres as paying customers. booodl "now boasts $86.7 billion of shopping centre assets and is utilised by more than 150 Australian shopping centres to increase in-store visits"
We hope everyone’s having a great weekend!
Introducing the booodl Facebook page 2.0 - your own little weapon for quickly finding stores that sell what you need.
Ever thought "Where can I find a store selling nudie jeans near my work?" (...or something similar)....
So how does this handy little thing work?
Simply message us the following information:
1. What you are looking for - store name, retailer, brand or product i.e. Nudie Jeans or Apple.
2. Where you are looking for it - suburb and state within Australia i.e. South Yarra, Victoria.
3. Any other relevant information i.e. I want to use a payment method like Once Card, Afterpay or Amex. I would prefer the store to be in a shopping centre.
We will then send you a link with nearby stores. Check out our picture example
Give it a go and send us a message!
"Landlords and malls must understand how consumer journeys are fragmenting across different channels and how to influence those consumers in the micro-moments that impact shopping journey decisions."
In what ways will Amazon's Australian arrival impact both consumers and retailers? Our co-founder and CEO George Freney shares his insights on Sky News Australia.
"My view is that what Amazon really represents is misunderstood and that the speed and size of its impact is under-estimated." Our co-founder and CEO George Freney comments on Amazon's Australian launch plans and what this means for retailers and shopping centres.
With Amazon having officially confirmed its Australian launch, the retail industry is about to undergo a major transformation. In this video, our co-founder & CEO George Freney and Peter Chapman, Head of Retail Strategy & Operations, discuss the disruption the arrival of the online giant will have on bricks-and-mortar stores, along with the changing nature of search and what this means for physical retailers.
It's official: Amazon has finally confirmed its Australian launch. According to recent research from Nielsen, 75% of Australians aged over 18 say they are interested in Amazon Australia and 56 per cent are likely to purchase from its site. In order to compete against the online giant, bricks-and-mortar retailers need to innovate and recreate the convenient, seamless experience Amazon offers to its customers. A key element of this is discoverability - retailers need to make it as easy as possible for target shoppers to find the right store near them. Booodl can help with Store Discovery Optimisation - get in touch with us today to get started.
Consumers visit shopping malls not just to purchase products – but to have an experience. With Store Discovery Optimisation (SDO), retailers can create an omnichannel approach where buyers can have a truly integrated shopping experience, from their location-centric search through to in-store visits and purchases. Find out more: http://bit.ly/2fXB1JL