Business and Personal Coach, 25 years experience corporate and entrepreneur experience . Mental performance certification and 33year athletic coach ..speciality include Team building , presentation skills , Inner game of selling and leadership Let me help you and your organization Maximize more of your potential
Were we just talking about this?
Do you really know who you’re referring out? Is your pool deep or broad? http://gybcoaching.com/is-your-pool-deep-or-broad/
Been told you have a bad attitude?
Breathe for the best.
I already know this. If everyone did the world would change - what do you think?
Does Public Speaking make you nervous?
As always, Jack is thinking about things! Do you agree with him?
One of the reasons I love being a SBO (small business owner) is that my day and my time and where I spend it is my decision. Sometimes I think we forget that, especially after we get an office and then all of a sudden we are back in that 9-5 "gotta get to the office" mindset. Nope. We don't. We are our own boss, a small business owner.
I was remind...ed of that yesterday as I was starting to hit that afternoon lull. Being the SBO, I picked up my stuff and went to Buffalo Wild Wings. The waitresses came to greet me (yeah, they know me) and I settled into a booth. Boy, did I get stuff done. The change of venue, smiling faces and the always full Diet Mountain Dew worked wonders - they always do.
Not only did I recognize that I have the POWER to work wherever is good for me, I also realized something else.
Look around at all the advertising and stuff being pushed out to you - New! Improved! Greater results! Bigger! Better! Don't we have enough change and chaos? Even the same old products are constantly getting new packaging. You can't rely on getting the "red box" at the grocery often anymore because its now orange or purple.
When I walked into the restaurant and Jackie and Katie Bug greeted me like an old friend, I could actually feel the stress in my shoulders release. Ah, the power of familiarity. They knew what I wanted to drink and, get this, order. And it arrived with the special sauce I like and my drink was never empty. Now that's great service - but it's also like comfort food. Like going home and having mom give you a cookie.
In fact, there are some marketers who get it. Do you think the package designers at Kraft Foods can't create a new design for that Macaroni and Cheese box? Of course not. They don't because that blue box is familiar and many of their customers reach for it without giving any thought to those around it.
So yes, strive to provide the Jackie and Katie Bug kind of service to your clients, but give them the comfort of reliable familiarity. Let them know they can count on getting the product or service they need from you.
Now you might argue that there is always room for improvement. Yes, you are correct. Create new and tweak the old. But wholesale change and tossing everything on its ear so it looks bright and shiny and new is not comforting to your clients. Change trickles down the pipeline and there is enough of it inherent in business today - forcing more on your clients might mean a change - right to another provider.
You are the SBO - you have the power!
How much is in that glass? Enough?
Change your thinking, change your attitude.
What’s your first thought when faced with a problem?
Stop flopping on the pier – Demand this – for better or worse!
Want to perform at your best? Develop self respect.