"When you can lock into what your audience actually needs, then marketing and selling your product is effortless."
#Coaching #InfoProductDevelopment

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In case you missed it, check out "How to Empower Your Audience to Take Action"…/
#InfoProductDevelopment #VideoBlog

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11 Reviews
Tell people what you think
Sue Czyrny
· November 27, 2017
An amazing talent and tremendously tech savvy is what comes to mind when I think about Lindsay Kirsch. I’ve had the pleasure of knowing and working with Lindsay for the past several months as a partne...r and colleague at Association for Talent Development Buffalo - Niagara Chapter. Throughout this time she has delivered exceptional results as VP of Programs. I am sincerely impressed with Lindsay’s ability to make things happen in order to deliver high quality, timely and relevant content to our members and very excited about continuing to work with her in order to provide engaging programs that exceed member expectations. See More
Ines Andina
· December 7, 2017
Lindsay is smart, savvy and faaast! She is here to make the world a better place! And I can’t wait to see her journey unfold! 💜🌿✨
Kevin Crosby
· November 12, 2017
Lindsay has always impressed me with her knowledge, skills and abundance of creative energy. Her experience in a variety of work environments equips her to offer insights and solutions that are and effective. See More
Kim Dossinger-Stahl
· December 9, 2017
Lindsay is extremely talented and knowledgeable and is someone who opening shares her expertise with others.
Eric Kirsch
· November 4, 2017
Lindsay helped me design and implement my marketing strategy. She did a great job!
Anna Gaspari
· March 24, 2017
I am blown away by Lindsay's knowledge and work. I would highly recommend her to anyone looking to get focused and clear on completely your goals. I am so lucky to have crossed paths with Lindsay! Th...ank you LK!!!! See More
Kelsey Dalziel
· June 9, 2017
Lindsay fills in all the blanks and has the patience of a saint. I'm so grateful to learn from her!
How To Understand Your Customers So That You Can Serve Them Better
How to Empower Your Audience to Take Action
How to Ensure Your Program's Success Using Evaluation

Fact: from my research, it appears that most of the "gurus" teaching "course creation" actually have ZERO backgrounds in the science of learning.


So let me ask you...


Do you want to focus on sales & marketing to have short-term success and lots of unsatisfied customers, poor reviews and refund requests?


Create a fan-freaking-tastic course that allows your audience to embody your message, take direct action and create CHANGE? (Note: this product will speak for itself... fancy schmancy marketing not required).

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Great article from LearnDash - are you researching your course and knowing your competitors before you start creating it?

I know the feeling... you just want to get started and jump right into it. BUT you could be missing a huge piece of the puzzle!

Create a solid foundation for your course. Validate the need so that you can speak directly to your customers.


A course that is on point... will be much easier to sell!

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Researching your newest idea for an online course isn’t just about proof of concept. It’s also about making a better course. If you’ve decided that 2018 is the year in which you finally launch your online course: congratulations. The market in online education is expanding, and there’s certa...

"As a busy entrepreneur, time is of the essence and testing and trying different tools is not always an option."
#coursecreation #techtools

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In case you missed it, check out "How To Understand Your Customers So That You Can Serve Them Better"
#Coaching #InfoProductDevelopment

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What are you reading right now? My book is 👇

The business commandments of @garyvee 🙌🏻

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Are you sure that you really know and understand your audience?

And are you sure that you’re really addressing their needs in your content?

You may have identified a problem to be solved, but for your audience--they may not see a problem at all, or they may be hesitant to fix it.


Understanding where your audience is today, what pain points and problems they are facing--along with the knowledge, skills, and information you can provide to help solve these problems--will help you define your info product as well as the content you’ll be delivering.

In this vlog, you’ll learn how to conduct a gap analysis (and to learn what one is if you haven’t heard of one) and how understanding your audience’s needs will better help you in meeting them.

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"While a learner may not remember everything you taught word-for-word, a content summary will help them recall lessons when they need a quick refresh."…/
#InfoProductDevelopment #VideoBlog

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"It's very easy to turn left instead of right and end up in the middle of nowhere because you didn't decide where you are going first."
#coursecreation #VideoBlog

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Thanks Articulate for another awesome blog on creating courses that aren't just an info dump!…/are-you-using-these-3-ways-…/

Not all elearning courses are created equal. Some seek to share information and build awareness while others may focus on action or changing behaviors. When building elearning courses, I usually separate them into two buckets: information or performance. The objective of an information-based course....

"As a learning and performance specialist for the past 12 years, I have worked specifically in leveraging various technologies for global project management and digital product design, development, and implementation; I love trying out new tools..."

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@nolecture thanks for helping me with today’s research! 📚

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