Fact: from my research, it appears that most of the "gurus" teaching "course creation" actually have ZERO backgrounds in the science of learning.
So let me ask you......
Do you want to focus on sales & marketing to have short-term success and lots of unsatisfied customers, poor reviews and refund requests?
Create a fan-freaking-tastic course that allows your audience to embody your message, take direct action and create CHANGE? (Note: this product will speak for itself... fancy schmancy marketing not required).
Great article from LearnDash - are you researching your course and knowing your competitors before you start creating it?
I know the feeling... you just want to get started and jump right into it. BUT you could be missing a huge piece of the puzzle!
Create a solid foundation for your course. Validate the need so that you can speak directly to your customers....
A course that is on point... will be much easier to sell!
"As a busy entrepreneur, time is of the essence and testing and trying different tools is not always an option." http://lindsaykirsch.com/systems-tools-technology/
Are you sure that you really know and understand your audience?
And are you sure that you’re really addressing their needs in your content?
You may have identified a problem to be solved, but for your audience--they may not see a problem at all, or they may be hesitant to fix it....
Understanding where your audience is today, what pain points and problems they are facing--along with the knowledge, skills, and information you can provide to help solve these problems--will help you define your info product as well as the content you’ll be delivering.
In this vlog, you’ll learn how to conduct a gap analysis (and to learn what one is if you haven’t heard of one) and how understanding your audience’s needs will better help you in meeting them.
"While a learner may not remember everything you taught word-for-word, a content summary will help them recall lessons when they need a quick refresh." http://lindsaykirsch.com/empower-your-audience-to-take-act…/
"It's very easy to turn left instead of right and end up in the middle of nowhere because you didn't decide where you are going first." http://lindsaykirsch.com/create-a-credible-course/
Thanks Articulate for another awesome blog on creating courses that aren't just an info dump!
"As a learning and performance specialist for the past 12 years, I have worked specifically in leveraging various technologies for global project management and digital product design, development, and implementation; I love trying out new tools..." http://lindsaykirsch.com/systems-tools-technology/