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Google Crawler Update, New YouTube Format AND A Huge Snapchat ...
YouTube Cracks Down On Videos Targeting Kids!
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Latest YouTube monetization update impacts MILLIONS of videos ...
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Big changes to YouTube advertising in 2018...

Advertiser brand safety concerns are driving more changes at YouTube.
marketingland.com

Big changes coming to Facebook! Will be interesting to see how this impacts businesses and brands. Do you think this is a good change?

Mark Zuckerberg

One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.

We built Facebook to help people stay connected and bri...ng us closer together with the people that matter to us. That's why we've always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.

But recently we've gotten feedback from our community that public content -- posts from businesses, brands and media -- is crowding out the personal moments that lead us to connect more with each other.

It's easy to understand how we got here. Video and other public content have exploded on Facebook in the past couple of years. Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do -- help us connect with each other.

We feel a responsibility to make sure our services aren’t just fun to use, but also good for people's well-being. So we've studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities.

The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos -- even if they're entertaining or informative -- may not be as good.

Based on this, we're making a major change to how we build Facebook. I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.

We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you'll see will be in News Feed, where you can expect to see more from your friends, family and groups.

As we roll this out, you'll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people.

For example, there are many tight-knit communities around TV shows and sports teams. We've seen people interact way more around live videos than regular ones. Some news helps start conversations on important issues. But too often today, watching video, reading news or getting a page update is just a passive experience.

Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.

At its best, Facebook has always been about personal connections. By focusing on bringing people closer together -- whether it's with family and friends, or around important moments in the world -- we can help make sure that Facebook is time well spent.

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Stephen Strydom
· November 24, 2017
Great Digital Marketing tips & updates from the DM Weekly team - Thanks!
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Facebook is clamping down on 'engagement bait'...so be careful if you're asking for likes/share/comments in your posts!

By Henry Silverman, Operations Integrity Specialist and Lin Huang, Engineer People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “enga...
newsroom.fb.com

Generate an unstoppable flood of traffic to your website...

The Video Marketing Machine: http://contentsamurai.com/c/flood-of-traffic

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How To Generate A Flood Of traffic! - DMW #54
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Google's Crawling Update That Could Impact Your Rankings, YouTube Launches A New Video Format, And Snapchat Is Changing Its Algorithm... DMW #58

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YouTube Launches A New Video Format Called ‘Reels’ - DMW #58

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Google Is Switching Off Ajax-Crawling And It Could Impact Your Rankings - DMW #58

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Snapchat Is Changing Its Algorithm To Separate Social From Media - DMW #58

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The Next Big Email Marketing Tool, 5 Ways Your SEO Strategy Needs To Adapt To Voice Search, And 150,000 Videos Deleted On YouTube!

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Is Facebook Building The Next Big Email Marketing Tool

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150,000 Videos Deleted After Big Brands Stop Advertising On YouTube

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5 Ways Your SEO Strategy Needs To Adapt To The Voice Search Revolution

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Target Holiday Shoppers With Google's Latest Adwords Update

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Target Holiday Shoppers With Google's Latest Adwords Update - ...
facebook.com
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How To Capitalize On The Biggest Online Spending Spree In History

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Have you seen Facebook’s new app for content creators yet?

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Facebook’s New App For Content Creators - DMW #56
facebook.com
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