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It’s all come down to this moment. Training and dieting hard for weeks for tomorrow’s (Saturday) big #ProjectRock Under Armour photo shoot for our next line called CHASING GREATNESS. I never do photo shoots where a make up artist sprays water on me and I pretend to workout while a photographer shoots it. I don’t have time for that bullshit. I have two rules when it comes to photo shoots in my gym: I’ll train hard like a MF and you’ll shoot it. And the most important rule, is stay the f*ck outta my way. Everyone wins. I’m more than happy to put in the work, as you guys are gonna dig this new line. Our chase is on. #ChasingGreatness #UnderArmour #ProjectRock 2018. (after this shoot I’m destroying PANCAKES!;)
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RAMPAGE Trailer #2
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Cool to see everyone gettin’ hyped for Rampage The Movie. Here’s the NEW look. THREE GIGANTIC BEASTS and one little bald, brown tattooed guy running around trying not to get his ass kicked and get eaten. Enjoy...

#OfCourseTheWolfFlies #ThatsABigArm #LetsDoThisBuddy #RAMPAGE

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LINK BELOW.
I’m fortunate that I’ve built my social platforms to be the key driving force behind helping us make some difference in people’s lives. And for our Titan Games we’re gonna do our best to raise the bar and shine the spotlight on some very hard working men and women - who, most importantly are good quality human beings - and these days that matters more than ever.
Keep the applications coming - JOIN ME , put in the hard work, because I want you to win and WIN BIG. Ps, before you “win big” you’re gonna get your ass kicked.. but you’ll come back stronger. 😉👊🏾
#TheTitanGames #SevenBucksProds #ASmithProds A. Smith & Co. Productions #UniversalTelevision #NBC

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For our big Under Armour commercial, they asked me if the back of my new hoodie should read “Wrestling out of Memphis” since that’s where I started my grind at 24yrs old. I said, no it should read, “Wrestling out of Hawaii” since my grind actually started when we were evicted off the island with no where to live when I was 14yrs old.
I made a promise to myself that I’d do everything I could to make sure my family never got evicted again. And at 14 the only thing I knew I had... control over was my effort, so I got my ass to the one place I could give that effort — the gym.
I know it may seem fucked up psychologically, but every day I still train in the gym and operate my business like I’m getting evicted and my back’s up against the wall.
Not ashamed of it, because it’s who I am. My DNA.
You guys are gonna like this new Under Armour campaign.
I’ve never won a Super Bowl or a Gold Medal. And I’m not a pro athlete.
But I am the hardest worker in the room.
#DNA #AlwaysWrestlingOutOfHawaii #WillFindsAWay

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I need TOTAL ISOLATION from any human contact before I shoot my hard core Under Armour commercial, as I gorge my muscles with blood while making that absurd inaudible sound we make while lifting...SIP..SIP.
#WillFindsAWay #HardestWorkerInTheRoom

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My “grateful” face as our lil’ underdog #JUMANJI is in the $1 billion box office conversation that is only reserved for superhero movies and big franchises.
It’s unlikely we’ll reach that 1B mark but the fact that we’ve come this far is enough for me to extend, yet again my heartfelt gratitude and THANK YOU to all of you ‘round the world.
Just wanted to deliver something big, fun and cool. Like me when I’m on my third shot of tequila.
#JUMANJI #GratefulSOB 🌎

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Eagle has landed.
Shooting our big Under Armour campaign commercial today. THANK YOU to all the passionate people joining me to put in that hard work on this blessed Sunday.
We’ve been working on this campaign for months to deliver to the world. It’s time. Let’s shoot.
#WillFindsAWay #HardestWorkerInTheRoom

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We’re in the 4th and most important quarter of the game. Very pleased with our #RAMPAGE global marketing and publicity meeting.
The success of #JUMANJI is applying excellent pressure to the Warner Bros. Pictures marketing team to deliver. I’ve grown very close to many of these brilliant execs and they are hungry to win.
I’m a very kind man, but a very competitive and angry player.
And that’s all I want from our partners. Embrace the competition and be brilliant in the exec...ution, because at the end of the day we’re gonna win some and sometimes get our asses kicked, but the competitive hunger is always the anchor to achieving greatness.
#HungryRoom #TeamEffort #WarnerBros #SevenBucksProds
#RAMPAGE
APRIL 20th.

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Reached a point in my career where my most important currency, is my time.
If I’m giving you my time, then you get me at 100%, fully committed and a passionate SOB who’s going all in.

So be protective of your time. It’s the one thing we can control where it goes and who gets it.
Thank you to the multiple teams of people who worked so hard to make our Super Bowl launch of #SKYSCRAPER a success.

...

Grateful and ALL IN.
#ProtectYourTime
Ps. I only know how to say this in my elegant way.. life’s too short and time is too precious, so do your best to never work with assholes.

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THE TITAN GAMES.
I’ve been a lucky SOB over the years who’s worked extremely hard to build a global platform and spotlight - I wanted to create a competition series where I could take my spotlight and shine it on every day people who have the heart and will to step into this arena for the CHALLENGE AND OPPORTUNITY OF A LIFETIME.
I want you to join me.
Click the link in the comments now and sign up.
Winning is just the beginning. ...
Titan Games Seven Bucks Productions #ASmithProductions #UniversalTelevision @NBC

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RED NOTICE.
Grateful to to finish our business week on such a strong note.
In the world of Hollywood deal making - this “Ferocious” bidding war was as big and intense as it gets.
Deal is unprecedented.
Congratulations UNIVERSAL & LEGENDARY for the win. And a huge THANK YOU to all our studio partners who participated in the auction and pushed all their chips in on our big idea. ...
Respect to my good friend and writer/director @rawsonthurber(CENTRAL INTELLIGENCE, SKYSCRAPER) for once again coming to the table with an original concept idea - that caused big waves in the world of entertainment.
Now the fun part begins for all of us.. we roll up our sleeves, dig in and put in the work.
Soon the world will see red. I’ll keep you guys posted.
#RedNotice
@rawsonthurber @flynnpictureco Seven Bucks Productions @hhgarcia41 Dany Garcia Universal Pictures Legendary

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The game comes home!
Just an incredible Jumanji run that you and your families are still enjoying in theaters. Now you can watch at home on Digital on 3/6 and BluRay on 3/20.
Gag reels, featurettes, bonuses behind the scenes footage of me scaring the shit outta Kevin with fake spiders (he’s truly terrified jungle insects) and the time I dropped a dead bat on him from the ceiling.
That’s a very true and cruel story.
Thank you for loving JUMANJI. Truly a pleasure making it ...for you. Click the link in the comments to pre-order the fun insanity.
Jumanji #DigitalAndBluRay #March6th

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Brother I’m in.
Raising a glass to... the pitch.
The last time writer/director Rawson Thurber (dapper gentleman to my left) pitched me an idea for a movie.. I listened intently (we had just made Central Intelligence together). At the end of that pitch, I was so impressed by his original concept idea, I simply said, BROTHER I’M IN.
Two years later we launch the world premiere trailer for that original concept idea.. #SKYSCRAPER.
Now we sit and Rawson has pitched yet anothe...r original concept idea for a movie that’s again, very impressive. Big, global, fun, sexy, cool and thrilling... and my character will make you think twice about ever judging a book by its cover - even after you’ve read every page.
My producing partners Flynn Picture Co. & Hiram Garcia loved Rawson’s pitch too as you can tell by their big ass Kool Aid smiles.
And yes, I may be on my 5th tequila, but I can still say with 99.7% sharp intellect and clarity, BROTHER, I’M IN.
Can. Not. Wait. To get this movie made for you guys - you’re gonna love it.
Another round to go please.. 🥃

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Announcing our new Seven Bucks Productions competition series on NBC called The Titan Games! Creating a platform where I put the spotlight where it belongs...on the ones who accept the challenge of a lifetime. Don’t just watch me on this show, join me on this show: http://nbc.com/TITANS #TitanGames

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World premiere of #Skyscraper. An original concept about an FBI Negotiator severely wounded in the field. Framed in Hong Kong for murder, while his family is kidnapped & trapped in the world's tallest building set ablaze. Honored by this role. #VertigoWarning

#SKYSCRAPER JULY 2018

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Wow! THANK U for the amazing response to our #SuperBowl teaser for #SKYSCRAPER. Tune in tonight on The Tonight Show Starring Jimmy Fallon where I’ll debut the full trailer LIVE. To quote my good buddy and real life inspiration for my character jeff Glasbrenner, “Amputees kick ass!”

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This is far beyond my wildest of wild dreams - and you guys know I dream up some crazy ass things.
Our #JUMANJI has reclaimed the #1 spot at the box office to win #SuperBowl weekend.
The last time a movie opened in December and was still #1 in February was exactly 20yrs ago with TITANIC.
We’re that lil’ engine that could, that just keeps chuggin’ away.. and I’m excited for #JUMANJI to finally open in JAPAN this April.
Most importantly, THANK YOU to everyone who’s seen and... loved the movie, just as much as we did making it. 🙏🏾
#GratefulSOB #JUMANJI

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Before our #SKYSCRAPER trailer launch tomorrow during the #SuperBowl, it’s with boundless gratitude and humility I introduce you to the man who inspired me to take on this role. The first American amputee to climb Mt Everest, Mr. Jeff Glasbrenner.

Being that my character in the movie has only one leg, I knew when I said “yes” to this role, it would be the biggest challenge of my career and most significant because of the community I would represent.
I realized thru this enti...re process that there’s no way I could ever truly understand what it’s like to be an amputee unless I had been one myself.

I’m grateful that Jeff gave me the motivation & psychology to fully immerse myself in the role and for that I gave him my word that every one of my actions in this movie would be from my gut, mind and heart.
With so much respect, I thank you brother for everything and I hope I make you proud.

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