049 Michael Wood: Fitness Devices, Data, & Ecosystems
Nir Eyal: Consumer Behavior & Creating Habit Forming Products
048 Bryan O'Rourke: The Latest In Betterment Technology
7 Reviews
Tell people what you think
Josh Trent
· January 19, 2017
The Fitness Industry Technology Council is second to none when it comes to educating and inspiring trainers and club owners about the emerging technology that is changing our landscape. I have the dis...tinct pleasure of being a FIT-C member in 2017, and I look forward to an incredible year of growth and service to an industry we love. See More

The 2018 Fitness Industry Technology Council Trend Report has been released! Read on as FIT-C President, Bryan K. ORourke, and fellow Board Members share key trends you should be keeping your eyes on!

Seven key trends to keep in mind for 2018 as it relates to Fitness, health clubs, technology and innovation. Please share this content and let us know what you…

Congrats Fitness On Demand, Active Solutions and Fitness Design Group on your new partnership! Bringing a whole fittech experience!

Fitness / Google News / Healthcare / SportsFitnessOnDemandTM, Aktiv Solutions, and FitnessDesignGroup mash-up to Create Inspirational & Virtually Powered Fitness Studios March 19, 2018 - by plusheadline Industry leaders team up to deliver experience rich training environments for clubs and corporati...

For episode 58 we catch up with CEO of Anytime Fitness Chuck Runyon.

A great discussion around his recent book titled "Love Work" and how to create a high performance culture within the workforce.

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For episode 63 we sit down with CEO Motosumo, Kresten Juel Jensen.

Technology in the Group Fitness space has recently been a big trend. How do we address the challenges in this space and address the changes?

Group Fitness has the potential to create a community where members stay with a facility for years. There is a whole new level to this community and engagement that fitness technology can provide.


Catering to the variety of goals to those that attend classes is challenging. On Episode 63 we discuss how you can individualize, personalize or identify the common drivers that all groups have to motivate them and get them to come back. Kresten explains how we use the data to get that effect through technology in the most positive and successful manner.

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For episode 63 we sit down with CEO of Motosumo, Kresten Juel Jensen . Technology in the Group Fitness space has recently been a big trend. How do we address the challenges in this space and address the changes? Group Fitness has the potential to create a community where members stay with a facil
How a mobile app can be beneficial to your gym

Newtown Athletic Club - NAC demonstrating how they engage with their members outside of their four walls with Virtuagym.

Virtuagym includes a database with thousands of 3D-animated exercises, which members can use to log their efforts.
NAC trainers create club plans, which members can then play or log with a press of a button.


Both members and club benefit from this digital experience.

Gym members have a complete digital service offering in one mobile app and they can make use of the gym's expertise in workout guidance even when they're
not in the club.

The Club benefits by vastly increasing the number of brand touchpoints and providing value
24/7 instead of the regular 1 to 3 visits per week.

Engagement rates go up, member happiness goes up, and so retention goes up. It's a win win system!

#fittech #fitnessapp #virtualfitness #digitalfitness #memberbenefits #gymbenefits #future

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Get personalized workouts from certified personal trainers at the Newtown Athletic Club. Available for both members and non-members, enjoy the perks of perso...

What is the store of the future going to look like ? Check this out.

Digital disruption has had ripple effects on brick-and-mortar retail. That's no secret. But the store is far from dead.

For episode 62 we sit down with Co-Founder of Moon Mission Media, Brandi Bergeron.

As a Social Media Practitioner, Digital Business Strategist and Marketing Enthusiast Brandi helps people, businesses and brands develop and promote elevated marketing messages to engage, delight and convert current and future clients.

There are changes in the social world and we need to think about how we adjust. Facebook threw us a curve starting this year, where will Bots come into play and i...s Twitter dead?

Listen in to learn and understand what relates to today's world in the social media and marketing industry. Don't undervalue engagement. Just because you are on social media, are you actually maximizing your time with people and conversations you want your business to be a part of? Engage, connect and listen.

Learn more or listen at

Thanks Brandi for being such a wonderful thought leader, mentor and insightful guest!

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Virtuagym and Perkville Launch Partnership to Provide Tailored Rewards.

Partnership to Further Integrate Perkville Rewards Program with Virtuagym solutions, Empowering Gym Owners and Members with Customizable Rewards

AMSTERDAM — Feb. 26, 2018 — Virtuagym, provider of the all-in-one coaching and management platform for fitness clubs, today announced its partnership with Perkville, the #1 loyalty and rewards program in the fitness space. This move will deepen the integration... of Perkville’s customizable rewards suite with Virtuagym's engagement and management platform and mobile apps, allowing Virtuagym’s clients to engage members with special rewards.

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2018 CES Trade Show Review by Kelly Card.

Checkout some of the changes coming our way!

dsafasdf 2018 Trade Show Review

Welcoming Sub A Class as a new member to the Fitness Industry Technology Council. Sub A Class founded by Deborah Goldberg, helps connect Group Fitness Instructors with the right Subs/Covers for their classes.

Learn more at

#FITC #FitnessIndustryTechnologyCouncil #fitnessinstructor #service #assistance #fittech #technology #fitnessapp #app

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Join us at IHRSA 2018 on Saturday March 24th at 9:00am as FIT-C President, Bryan K. O'Rourke shares a multimedia presentation on The Present and Future of the Health Club Industry.

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Congrats Perkville and Daxko on your new partnership!

Birmingham, Ala. — Feb. 20, 2018 — Daxko, the industry leader in member-based health & wellness software, today announced their official partnership with Perkville, the #1 loyalty and rewards program in the fitness space. This partnership will deepen the integration of Perkville’s customizable rewards suite with Daxko’s services and software, including Daxko Operations, Daxko Spectrum, and the newly acquired Club Automa...tion.

The combination of Perkville’s sleek rewards program with Daxko’s comprehensive solutions means gym and health club owners can motivate their members through enticing rewards, leading to retention and building community. Through the partnership, gym owners using Daxko’s solutions can incentivize purchases, check-ins, social posts, referrals and more with special rewards tailored for their members, including free classes, products and workshops.

Read more at…/daxko-partners-perkville-offe…

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Daxko Partners with Perkville to Offer Clients Customizable Rewards


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For episode 61 we pick the brain of Area General Manager and Director of Sales and Marketing at West Wood Clubs and IHRSA Board Member, Alan Leach.

Alan is a regular speaker and presenter on sales and marketing for top business organizations around the world. Listen and learn how you can invest and make a difference in your members' fitness experiences. Also, learn what good marketing and bad marketing means in our industry. Don't loose hindsight of the original principles be...hind marketing.

Marketing is not just advertising, it is everything you do.

Thank you Alan for bring such insightful thoughts to our listeners!

Learn more at

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