Enduring is a word that isn't used much these days. As we celebrate our 50th year in business it's interesting to look back at some defining projects on our journey. One of the first was the identity and brand campaign for Toro. Almost 5 decades later, the identity is still in use, and as powerful as ever. Enduring? Indeed!
On our 50th anniversary it's good to look back at our roots. Founding partner Jim Adler (seated second from right) was one of the young guns at The Center for Advanced Research in Design at CCA in the 60's before starting Genesis. This group of people shaped design as we know it in the United States. We are privileged to have Jim's insight, influence and wisdom as the foundation of our business.
We had a blast working with the Shimano Europe marketing team to create the launch concept and materials for Shimano’s expanded 2018 pedal and shoe product lines.
Managing Partner Deb Kelly awarded Gold Standard Director Credential
Congratulations to our friends at Shimano S-PHYRE and LottoNL-Jumbo for the impressive TdF stage win!
Ford, Tesla, Office Furniture and Our Old Friend Jim
The past week brought many interesting events. One was Ford Motor Company, the 114-year-old automobile manufacturer, replacing its CEO in light of disappointing results, sagging sales and a stock price hovering at five-year lows near $10 a share.
Read on: http://genesisinc.com/news
DigitalGlobe and Amazon Web Services — a very unusual solution for transporting data on a planetary scale.
“We can’t sit in the bathtub of tradition and wait to see if the water stays warm or gets colder. We have to reinvent ourselves.” - Stefan Sielaff, Design Director, Bentley Motorcars. This is a great perspective on the dilemma facing many brands these days. Better to drive change, than have change drive you.
A behind the scenes look at a little something we're doing for Shimano Fishing. You probably know them for cycling, but they are also one of the largest fishing tackle companies in the world. We'd also like to give a little shout out to Brian Mark Photography. Always great working with you!
We're proud to launch a new campaign and website for DigitalGlobe as they prepare to launch their latest satellite, WorldView 4. They are truly one of the most remarkable companies we've ever had the privilege of partnering with. www.DigitalGlobe.com
As 2015 draws to an end we would like to thank Shimano American for selecting us to help give voice to their 50th anniversary in the US. Its been a blast getting into the history and creating the story and materials for the year-long celebration. Here's to another 50. Thanks for having us along for the ride!