Enduring is a word that isn't used much these days. As we celebrate our 50th year in business it's interesting to look back at some defining projects on our journey. One of the first was the identity and brand campaign for Toro. Almost 5 decades later, the identity is still in use, and as powerful as ever. Enduring? Indeed!

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On our 50th anniversary it's good to look back at our roots. Founding partner Jim Adler (seated second from right) was one of the young guns at The Center for Advanced Research in Design at CCA in the 60's before starting Genesis. This group of people shaped design as we know it in the United States. We are privileged to have Jim's insight, influence and wisdom as the foundation of our business.

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Fun to see the identity we did for Pratt and Whitney Engines in the industrial design section of the Museum Moderne in Munich. Evergreen design is good design.

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We had a blast working with the Shimano Europe marketing team to create the launch concept and materials for Shimano’s expanded 2018 pedal and shoe product lines.

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We had a blast working with the Shimano Europe marketing team to create the launch concept and materials for Shimano’s expanded 2018 pedal and shoe product lines.

Managing Partner Deb Kelly awarded Gold Standard Director Credential

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We are honored to announce that our partner, Deb Kelly, was awarded a National Association of Corporate Directors (NACD), NACD <em>Fellowship – Gold Standard Director Credential®.</em>

Congratulations to our friends at Shimano S-PHYRE and LottoNL-Jumbo for the impressive TdF stage win!

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Posted by Shimano-Road

Learn more about the S-PHYRE team kit of Team Lotto NL Jumbo Cycling. With S-PHYRE we believe boundaries are meant to be broken in search of comfort, efficiency, and speed. We utilize pro-team racers as co-creators to push the boundaries of cycling performance. #TdF2017

Cache Mundy Joins Genesis as an Advisory Consultant

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Congratulations to Shimano S-PHYRE for the Giro win! Not a single watt left behind. Think. Fast.

Genesis Inc updated their status.
May 30, 2017

Ford, Tesla, Office Furniture and Our Old Friend Jim

The past week brought many interesting events. One was Ford Motor Company, the 114-year-old automobile manufacturer, replacing its CEO in light of disappointing results, sagging sales and a stock price hovering at five-year lows near $10 a share.

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DigitalGlobe and Amazon Web Services — a very unusual solution for transporting data on a planetary scale.

When you have nearly unfathomable depths of information, the quickest way to move it is still the actual highway, not the information-super-one.

“We can’t sit in the bathtub of tradition and wait to see if the water stays warm or gets colder. We have to reinvent ourselves.” - Stefan Sielaff, Design Director, Bentley Motorcars. This is a great perspective on the dilemma facing many brands these days. Better to drive change, than have change drive you.

A behind the scenes look at a little something we're doing for Shimano Fishing. You probably know them for cycling, but they are also one of the largest fishing tackle companies in the world. We'd also like to give a little shout out to Brian Mark Photography. Always great working with you!

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Today, we congratulate DigitalGlobe on the successful launch of their WorldView-4 satellite. The world's most advanced high-resolution imaging constellation just got even better. DigitalGlobe

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We're proud to launch a new campaign and website for DigitalGlobe as they prepare to launch their latest satellite, WorldView 4. They are truly one of the most remarkable companies we've ever had the privilege of partnering with.

Operating the most agile and sophisticated commercial satellite constellation in orbit, DigitalGlobe put the world’s smartest images into your hands.
Genesis Inc added 3 new photos from May 29, 2016.
May 29, 2016

We were so lucky to visit one of the greatest cities in the world on our way to meet with our friends at Whimzees.

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Genesis Inc added 2 new photos from February 4, 2016.
February 4, 2016

A behind the scenes look as we finish up a photo shoot for an upcoming Shimano catalogue.

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As 2015 draws to an end we would like to thank Shimano American for selecting us to help give voice to their 50th anniversary in the US. Its been a blast getting into the history and creating the story and materials for the year-long celebration. Here's to another 50. Thanks for having us along for the ride!