When you create a Facebook sales funnel such as this one, you can move prospects step-by-step through the buying process and supply them with all of the information they need to know to make a well-informed buying decision.
No matter your role in this current digital environment, learning how to use big data will help ensure your job security.
Are you struggling to wrap your head around the subject of SEO? Not really sure what a search engine is and how it affects your website?
The social network announced in August that it would begin reporting gross impressions—total billable and nonbillable impressions, such as those from non-human bot traffic—as well as ads that auto-refresh.
The end game is far from clear, but one thing’s for sure: Marketing, for so long a creative, “human” function, is fast becoming a technical one. Success—or failure—may soon come down to a matter of milliseconds.
Do you know your target audience? Can you reach them? As technology advances and human behavior changes, it’s easy to get caught up in the rush and forget strategies that have been working for a long time.
It may seem innocent enough to take a “wait and see” approach, but failing to develop a strategy for properly funneling Facebook traffic to your website and converting visitors into customers is a costly mistake.
Creating a shareable piece of content requires strategic planning and execution. The next time you want to create a social video, keep these tips in mind.
It is important to remember that free no longer goes as far as it used to. When it’s your brand and reputation on the line, make sure it’s in the right influencer’s hands with a contracted deal signed.
If brands follow the fundamental rules of community management—being authentic, transparent and adding value to the conversation—then Facebook groups for pages will quickly become a critical component of many brands’ social media strategies.
When leveraged correctly, influencer marketing can work effectively with a broader social media marketing strategy to cover all of the touch points on a customer’s path to purchase.
If you ignore the following website fundamentals, you could very well see your social media efforts go down the drain.
While this list is only an introduction to the nuanced and intricate world that is Gen Z, these are, nonetheless, crucial points that every marketer should keep in mind when attempting to put together an effective campaign.
Engaging micro-influencers only works if the content they create is authentic and resonates with their followers. Therefore, get to know your micro-influencers and their audiences intimately and you’ll take your digital strategy to the next level.