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When you create a Facebook sales funnel such as this one, you can move prospects step-by-step through the buying process and supply them with all of the information they need to know to make a well-informed buying decision.

Facebook may no longer be the coolest or sexiest social network on the block. It may no longer be the place where teens and tweens go to vent their angst. In fact, 71.1 percent of all Facebook users are 25 years or older. But you know what? It’s bigger than ever. Recent data from Statista …
neilpatel.com

No matter your role in this current digital environment, learning how to use big data will help ensure your job security.

Opinion: Businesses that identify intent to buy gain significant competitive advantages.
adweek.com
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Here are some key takeaways from the updates Instagram implemented this year.

Opinion: Marketers and influencers must stay on top of changing feature sets and regulations.
adweek.com

Are you struggling to wrap your head around the subject of SEO? Not really sure what a search engine is and how it affects your website?

Learning the anatomy of a search engine can help you better understand SEO and improve your marketing skills.
socialmediatoday.com
HeppiFace updated their cover photo.
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The social network announced in August that it would begin reporting gross impressions—total billable and nonbillable impressions, such as those from non-human bot traffic—as well as ads that auto-refresh.

Changes to Facebook’s impression reporting for ads that were initially announced in August have begun making their way to Ads Manager.
adweek.com

The end game is far from clear, but one thing’s for sure: Marketing, for so long a creative, “human” function, is fast becoming a technical one. Success—or failure—may soon come down to a matter of milliseconds.

Opinion: Inference, inspiration and intuition are—for better or worse—on their way out, replaced by an accelerating loop of test-and-optimize.
adweek.com

Do you know your target audience? Can you reach them? As technology advances and human behavior changes, it’s easy to get caught up in the rush and forget strategies that have been working for a long time.

Opinion: While creating high-quality content is essential, it won’t do you any good if no one sees it. You have to get it to the right people—your target audience—to attract new customers.
adweek.com

Stats and Milestones from Facebook’s Q2 2017.

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It may seem innocent enough to take a “wait and see” approach, but failing to develop a strategy for properly funneling Facebook traffic to your website and converting visitors into customers is a costly mistake.

Opinion: It’s easy to assume that Google and search-engine optimization are the most important factors when it comes to driving traffic to your website. This may not be the case any longer, though.
adweek.com

Creating a shareable piece of content requires strategic planning and execution. The next time you want to create a social video, keep these tips in mind.

Opinion: While most think finding internet stardom is a stroke of luck (remember Chewbacca Mom?), smart marketers and brands shouldn’t leave it up to chance.
adweek.com

It is important to remember that free no longer goes as far as it used to. When it’s your brand and reputation on the line, make sure it’s in the right influencer’s hands with a contracted deal signed.

Opinion: Too many brands are failing to splash the cash and form paid partnerships with these potentially game-changing communicators.
adweek.com

If brands follow the fundamental rules of community management—being authentic, transparent and adding value to the conversation—then Facebook groups for pages will quickly become a critical component of many brands’ social media strategies.

Opinion: Facebook groups for pages will quickly become a critical component of many brands’ social media strategies.
adweek.com

When leveraged correctly, influencer marketing can work effectively with a broader social media marketing strategy to cover all of the touch points on a customer’s path to purchase.

Opinion: It’s crucial for brands to begin engaging creatively and effectively with their audiences through digital influencers and their respective platforms.
adweek.com

If you ignore the following website fundamentals, you could very well see your social media efforts go down the drain.

Opinion: If you ignore the following website fundamentals, you could very well see your social media efforts go down the drain.
adweek.com

While this list is only an introduction to the nuanced and intricate world that is Gen Z, these are, nonetheless, crucial points that every marketer should keep in mind when attempting to put together an effective campaign.

Opinion: Here are a few of the most prevalent Gen Z habits for marketers to keep an eye on.
adweek.com

Engaging micro-influencers only works if the content they create is authentic and resonates with their followers. Therefore, get to know your micro-influencers and their audiences intimately and you’ll take your digital strategy to the next level.

Opinion: Get to know your micro-influencers and their audiences intimately and you’ll take your digital strategy to the next level.
adweek.com