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Drive awareness and engagement from verified decision-makers at your target accounts with Echo from IDG

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As 50% of current tech leaders say they value content tailored specifically by their industry, tech marketers must be aware of the purchase process for today’s core industries. Better understand this process with these six white papers from IDG’s Customer Engagement and Role & Influence research

IDG’s buyer’s journey white papers are tailored by industry, providing you with the information you need to know to target these ITDMs.

NTT DATA Services’ CMO, Mona Charif, discusses how the role of the CMO—and marketing overall—has transformed and how the use of Account-Based Marketing (ABM), personalization and other martech tools help align clients’ needs and values to the NTT DATA Services portfolio. Watch the interview:

Mona Charif, CMO of NTT SATA Services, discusses how the role of the CMO has changed, including the use of martech tools to personalize communications.

Last night NBC Nightly News shared some insights from Steve Ragan’s article on IRS tax scams. Give the original article a read (Watch the Video Too: #CSO

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Registration is now open for #IDCDirections 2018! Join our expert analysts as we explore the next stage of 3rd Platform technology evolution & the impact it will have on the #DX economy. Register: @IDC

For over 50 years, IDC's annual Directions conference has been delivering an informative and actionable overview of the issues shaping the information technology, telecommunications, and consumer technology markets.

Looking to enhance your #social efforts? Ginevra Adamoli explains how "Social Media Marketing Moves from Megaphone to Targeted Conversations."

The emergence of social media in marketing has drastically revolutionized the ways marketers and brands engage with consumers. Moving away from more traditional digital tactics, brands have started leveraging influencers to amplify their messaging, assist with reaching out to new and existing audien...

IDG Communications’ CMO, Josh London, discusses the importance of prioritizing customer experience, experimenting with new ways to tailor marketing by channel and identifying how to maintain a consistent customer experience in an omni-channel marketing eco-system.

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There has never been a more exciting time to work in media, data and marketing services. Join our team today

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Rich Wills, IDGs EMEA Manager of Global Sales Enablement, tells us about life on the Strategic Marketing Services team and how his work makes a difference to IDG customers @IDGUK

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Check out the latest IDG CMO Perspectives video, where IDG Communications’ Josh London chats with Holly Rollo, CMO of RSA Security, on the role marketers need to play when it comes to security. Watch the video:

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#AGENDA18 keynote: Sophia, the world’s very 1st humanoid celebrity. Sophia's been on #tonightshow w/ @jimmyfallon, graced the cover of @ELLEmagazine, spoke before the UN & was named the 1st non-human citizen of Saudi Arabia.

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RSA Security’s CMO, Holly Rollo, shares how security is everyone’s responsibility, especially marketers, as well as insights into the impact data breaches have on a brand’s reputation and tips for a successful GDPR strategy. Watch the interview:

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IDG's global media brands accelerate purchasing for the entire spectrum of tech buyers. Learn more:

57% of tech leaders at enterprise organizations expect their IT budget to increase in the next 12 months. Learn which technologies they plan to focus their budget on in the CIO Tech Poll: Tech Priorities 2018 research -

The email that gets you one step ahead of your competitors: Tech & Marketing News from IDG

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The majority of CIOs (73%) find it challenging to balance business innovation and operational excellence, however, they are taking steps to accomplish just that. Learn how they are advancing their organization in the 2018 State of the CIO research

CIO reveals insights into the role senior tech leaders hold at their orgs and the collaborative approach that is setting the ground work for innovation.