As 50% of current tech leaders say they value content tailored specifically by their industry, tech marketers must be aware of the purchase process for today’s core industries. Better understand this process with these six white papers from IDG’s Customer Engagement and Role & Influence research http://bit.ly/2Ca308B
NTT DATA Services’ CMO, Mona Charif, discusses how the role of the CMO—and marketing overall—has transformed and how the use of Account-Based Marketing (ABM), personalization and other martech tools help align clients’ needs and values to the NTT DATA Services portfolio. Watch the interview: http://bit.ly/2GujCWL
Registration is now open for #IDCDirections 2018! Join our expert analysts as we explore the next stage of 3rd Platform technology evolution & the impact it will have on the #DX economy. Register: http://bit.ly/2HzlC1b @IDC
The majority of CIOs (73%) find it challenging to balance business innovation and operational excellence, however, they are taking steps to accomplish just that. Learn how they are advancing their organization in the 2018 State of the CIO research http://bit.ly/2EmEClL.